Creating a Clear and Concise Product Description

Creating a Clear and Concise Product Description

We know how important that perfect product description is when you submit an idea. At Edison Nation, we are successful when our innovators are successful. We want to give you tips and tricks to present your invention idea and give it its best chance at success.

Let’s kick it off with crafting the perfect idea description.

So you have a great idea, you’ve done your prior art search and market analysis to confirm demand for your product, now you’re ready to put the pieces together in a beautiful package, your Description.

Let’s start with your invention idea. It’s your baby, and you know it better than anyone else. You want to ensure that anyone who evaluates it has a full understanding of the idea. But, at the same time, you do not want to be so verbose that the audience gets lost in the details. The trick is to strike that delicate balance of providing a concise understanding.

Traditionally, ideas that succeed are ideas that can be remembered. Unfortunately, many ideas are not successful because they haven’t been described in a way that makes it easy to be adopted and understood by others.

HINT #1: If you are submitting your idea to Edison Nation, you do NOT need to complete the submission form in one sitting. If you want to perfect your submission, take your time, entering placeholder wording in all required fields and save it as a draft until you’re ready to come back to it. You can access your draft ideas by logging into Edison Nation, clicking on Ideas from your Dashboard, and clicking “Edit.”

To be able to effectively present/pitch your idea, you must do so in such clear and simple terms that if you were to introduce yourself and your concept to someone, when you walk away, that person you were speaking to can turn to another person and say, “I just met ______, they have invented ________.”

One of the best suggestions we have seen to test if your idea is able to be shared is to share it with an eight-year-old child. If, in an hour, they can describe it correctly, then you have found a way to make your idea easy to remember.

Your description should be:

  • Short (just because we allow you 500 words in the field does not mean the entire field needs to be filled)
  • Simple (no jargon)
  • Clear (even if you describe it to someone not in the category they’ll be able to imagine what you mean)
  • Eight-Year-Old Proof

While you are not pitching your idea to a consumer when you submit to Edison Nation, take into consideration the needs of your audience – the Edison Nation Review Team. We need to be able to gain a clear understanding of the idea to determine not only what it is, but if it is something we can license to a potential partner. If we DO determine that the product is something that we can pitch to a partner, we need to be able to translate your description quickly and clearly into our pitching materials.

HINT #2: If you find the need to edit your submission once it has been opted into a search, you can do so by logging into your Edison Nation account and clicking on “Submissions. You will then be taken to a list of all your submitted ideas. Click on the idea title you’d like to update and then click “Edit” to re-open the submission form.

Two reminders when editing an idea:

  • Be sure to SAVE YOUR WORK.
  • Be sure to UPDATE YOUR TITLEindicating what new information has been added and the date of the update.

First impressions are important – remember, once you click “Submit’, the clock starts. The Edison Nation Review team starts reviewing ideas within 24-48 business hours. Due to the large amount of ideas we receive daily, we do not have time to reach out to you to get clarification on your Description. Be sure to put your best work forward! While you do have the ability to edit your ideas once they have been submitted, it is always better to clear the first time. Be sure your submitted idea is as complete as possible.

We hope this information helps YOU with your next idea!

Happy Inventing!

We exist to get product ideas out of your head and onto retail shelves, all at no risk to you.”

 

Blog content credit to Michelle and taken from blog posted July 12, 2016

 

 

1 Comment Creating a Clear and Concise Product Description

  1. Derrick James

    Great advice about keeping it simple enough for an 8-year-old to understand. Sometimes I struggle with making things too complicated. This serves as a good reminder.

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