InvENting 101: From wearable tech to modular leashes, the latest and greatest pet product trends!

InvENting 101: From wearable tech to modular leashes, the latest and greatest pet product trends!

Did you know there are approximately 84.6 million American households that own a pet?

According to the 2017-2018 National Pet Owners Survey conducted by the American Pet Products Association (APPA), 68 percent of American households now own a pet, and what’s more, 35 percent of those owners are Gen Y/Millennials.

The survey also revealed insight into how pet owners feel about their pets:

  • 85 percent of owners believe pets are a good source of affection
  • 82 percent agree that interacting with a pet can help them relax
  • 81 percent are aware that owning a pet can be beneficial to their own health
  • 81 percent feel unconditional love for their pet

Clearly, we love our pets, and we feel they deserve the best of the best. Want to pamper your ?fur-baby?? We?ve highlighted some recent pet product trends to get you started…



Many people love to track their own health and wellness stats through various wellness devices. A new report from IDTechEx expects the wearable pet tech market to reach $2.6 billion from GPS trackers, activity trackers, training and health monitoring. Wearable tech for animals of all sorts ? dogs, cats, horses, cows, wolves, endangered species – is going to be the next big thing.


FitBark activity tracker

Pet feeders get ?smart?

?Smart? feeders and waterers allow pet owners to set feeding schedules, control portion sizes and even customize feedings for multiple pets. As a result, pet owners? involvement in the feeding process is no longer tied to the bowl itself. In fact, with some of the newer products, everything can be controlled remotely via a smartphone.

PetNet Smart Feeder

PetNet Smart Feeder


?Functional? pet beds

Specialty beds with comfort features can reduce pain while the animal attempts to fall asleep, helping the pet to sleep better and reducing discomfort throughout the day. Memory foam and gel mattresses have become more popular in pet beds, particularly for senior dogs. That being said, products for senior dogs in general is a rising trend.

Integrity Bedding Luxury Orthopedic Memory Foam Leatherette Bolster Dog Pet Bed

Integrity Bedding Luxury Orthopedic Memory Foam Leatherette Bolster Dog Pet Bed

Pet Strollers

Strollers offer a safe way for smaller dogs and cats to experience new outdoor environments and provide stimulation. One company of note is Pet Gear, with it’s new Jogger No-Zip Stroller designed for runners or joggers with a large three-wheel design.

Pet gear stroller

Pet Gear No-Zip Stroller


Bowls designed to improve digestion, reduce neck strain

Recent new products are designed to reduce a pet?s neck strain, improve digestion and maximize comfort and convenience while adding a sleek and stylish look to pet owner?s homes.


Brake-Fast Bowls

Whisker-friendly designs

Many cats don?t like their whiskers touching the sides of their bowls when eating. New products include bowls with slightly curved designs that allow gravity to focus the food in the center of the bowl rather than being pushed to the sides while feeding. Other bowls are made with materials such as plant fibers to provide cats with mottled matte textures instead of the extra shiny or gloss surfaces believed to be unfavorable to cats.

cat bowl

Dr. Catsby’s Whisker Relief Bowl


For most pet owners, safety is a given when it comes to collars, leashes and harnesses, but marketers of these products are continuing to find ways to make these products even safer for both pets and humans. Coastal Pet Products, for example, recently updated the design of it’s Lazer Brite collars for maximized reflectivity, making the collar visible at up to 600 feet.

Lazer Brite Pet Collar

Lazer Brite Pet Collar


Pet owners enjoy products they can adapt to their own specific needs, including those they can personalize via appearance or function. Products like Gismo from Dog Gone Smart Pet Products is an all-in-one dog leash holder that is designed to hold any dog leash and allow owners to walk their dog with ease and comfort. It can be customized by adding any of the available connectables including a dual leash holder, flashlight, training kit and more.

Gismo with Split Carabiner attachment

Gismo with Split Carabiner attachment

Want to see more trends and trendy new products? Check this out!

Inspired? Well, good! We?ve got not one, not two, but THREE new pet product searches sponsored by Time Inc. live NOW where you can share your great ideas!

People Magazine is searching for new pet products and accessories to launch at Bed Bath & Beyond

Real Simple is searching for new pet products to launch at Bed Bath & Beyond

Coastal Living is searching for new products for your beach dog to launch at Bed Bath & Beyond

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6 Comments InvENting 101: From wearable tech to modular leashes, the latest and greatest pet product trends!

  1. Ralph M

    According to the 2010 Census Data there were approx 114 million households in the U.S. … now there are even more. That’s a LOT of pets! Thanks for posting this, as it ties in directly to the relevant searches at E.N.

  2. bluebell913

    Forgive me for asking, how do I know someone else or an industry specialist will not take our ideas and make a run with it?

  3. Michelle

    Hi Bluebell913!

    In order to submit your idea to Edison Nation, we ask you to sign an Innovator Agreement.

    Your Innovation Search submissions are kept private on the Edison Nation site and held in the utmost confidence by our staff. However, if your idea passes the evaluation by the EN Team (stage 7 greenlighted on your dashboard), it is presented to the retailer or manufacturer that sponsored the search or potential licensing partners. Please know that all of our partners sign nondisclosure agreements with EN prior to any presentation.

    When an idea is selected, we announce it to the EN community with the approval of the inventor without disclosing details regarding the actual invention until it is properly protected. We are careful to keep the actual concept a secret to be sure not to harm the product’s marketability.

  4. Michelle

    Hi Gabriel!

    If you’d like to share your ideas with Edison Nation to be evaluated for potential licensing opportunities, you are more than welcome to submit those ideas via our secure online submission system on To learn more about our process before you submit your idea, please check out the Edison Nation Help Page:

    Best of luck to you!

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