Licensing Deal for Stacey Hutchison with Brand Castle

Licensing Deal for Stacey Hutchison with Brand Castle

“…have confidence in your abilities and creative mind. Don’t back down from submitting an idea because you think it is crazy or unworthy. Many of the smallest and simplest concepts have become some of the most influential components of our society.”


Back in 2015, Stacey Hutchison was looking online for a company that would encourage creativity and market great innovations and she found what she was looking for at Edison Nation.

As a busy mother of five young boys – ages 11, 10, 8, 6 and 3 – Stacey is constantly looking for neat projects and activities that will keep her children occupied (at least for a few minutes at a time). When Edison Nation launched the Brand Castle Gingerbread House Innovation Search last July, Stacey was immediately inspired to submit an idea that involved mini gingerbread houses with a twist.

We are pleased to announce that the Brand Castle team has selected Stacey’s idea for a licensing deal!

A little background on Stacey…

A native and current resident of North Bay, Ontario, Canada, in addition to being a VERY busy mom, Stacey is a dedicated English and science teacher at a local high school. Stacey attended Nipissing University in North Bay, Ontario, and received a Post Graduate Degree in Education from the University of Oxford, in Oxford, England.

Like many of our innovators, Stacey finds that ideas for different products and concepts are always popping into her head. She is constantly saying to herself, “I wish there was a product like this … or a tool that helps with … we need something to make this process easier …” Whenever these “BING” moments come to her, she makes a point of writing down her ideas so she can revisit them for future Edison Nation searches.

When asked what she learned from her biggest failure, Stacey shared…

“I think my biggest setback in life would have to be my inability to overcome my bad habit of second guessing. Just when I think I have my mind made up, I start to think of the many other options available and before you know it, my mind was changed. If there is one thing that I have learned from this setback, it would be to trust your instincts and believe in yourself.”

Congratulations Stacey!

Have you ever thought, ?wouldn?t it be cool if???

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7 Comments Licensing Deal for Stacey Hutchison with Brand Castle

  1. Ralph M

    Congrats Stacey! You are BUSY! 5 Boys? Not enough hours in the day for that.
    Glad you took some time to enter the search as I’m sure you are too!
    Look forward to seeing them out there this next Holiday season, or sooner perhaps!

  2. Mike M

    Great idea for THE RETAIL FOCUS, but is there a comparable service for really innovative building products (which do not fit the retail framework).

  3. Michelle

    Hi Mike!

    The majority of product concepts we receive and evaluate are consumer products or hard goods. We do not work with business plans, software, etc. The ideas must be able to be patented to be considered for licensing opportunities. To learn more about our recent products, check out other articles on the blog under the “Success Stories” category. To learn more about our process, check out the Edison Nation Help Page at:

    If you feel we are a fit for you, we look forward to reviewing your idea!
    Best of luck!

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