We first met Ken Joyner on Season 4 of Everyday Edisons. Back then, he shared with us his “Carpet Sucker” prototype.
Today, we’re excited to announce the launch of OxiClean Splot! – a product launch more than five years in the making with our partner, Casabella.
But first, some background…
Ken has been inventing for more than 20 years and finding solutions to everyday problems is his niche. While inventing was a hobby for Ken, over time, he found it served a greater purpose – to show his daughter that anyone can pursue their creative ideas with some determination, diligence and persistence.
Ken and his daughter were frustrated while house training their new puppy. Although paper towel blotting was the easiest method of carpet cleanup, Ken found that it was not foolproof and often left a residual smell behind. His “Carpet Sucker” came as a solution to clean up liquids from under AND within the carpet.
When asked about his participation on Everyday Edisons, Ken said:
“I hope they [the viewers] take away that persistence pays off, and much of the inventing that goes on in America is done by the ‘average’ person and not necessarily professional, seasoned inventors. Realize that a simple idea to solve a simple problem may have a solution which can ultimately be made into a successful product.”
Introducing the Carpet Sucker
The Carpet Sucker prototype offered the following unique features and functionality:
- A manual vacuum box that enables consumers to easily and conveniently extract liquid spills and pet urine from their carpets.
- The power suction sucks liquid from underneath the carpet as well, which reduces odors and staining.
- Operation is completely manual – No electricity or batteries are required.
Following Ken’s selection for participation in Everyday Edisons, our industrial design team got to work and the Carpet Sucker went through several design ideations:
The final embodiment offered the same functionality but a whole new look and feel, and it was rebranded Splot.
Where are we now?
Once Splot was a finished product, it was pitched through the As Seen on TV (ASOTV) and Licensing channels for commercialization. Splot was tested on ASOTV as a standard TV spot AND branded with a major carpet cleaning company. Unfortunately, test results were not strong enough to move forward.
On the Licensing front, Splot sparked interest with a leading global consumer products company who invested a significant amount into focus group testing over the course of a year. That company identified Splot as a potential $30 million product, but they ultimately determined it was not a strong enough fit for their brand. They would have had to spend approximately $5 million in advertising to create the buzz they needed to enter that category. Seeing the strength of the product, the Edison Nation Licensing Team, as Ken has said, “kept pounding.” (Carolina Panthers reference intended).
Casabella and Church & Dwight completed product testing, including a significant trial at the International Rug and Carpet Institute, Inc., where Ken’s product outperformed the Bissell Spot Lifter and the Resolve High Traffic Area Foam. In fact, it was the only product that did not allow the stain to seep through the carpet, staining the pad and floor underneath.
This fall, the OxiClean Splot Carpet Stain Remover will soon be featured on HSN, and is currently shipping to various retail outlets including the Orchard Supply Company (owned by Lowe’s Home Improvement) and Bed Bath & Beyond.
The following demonstration video shows the product in action and will be shown in a continuous loop in Bed Bath & Beyond stores:
Want one? CLICK HERE to get yours!