Spring has sprung, and so has our As Seen on TV Quarter 2 search for impressive, demonstrable products.
Edison Nation’s “As Seen on TV” team is dedicated to products that are suited for a type of marketing called “direct response” (think: TV infomercial). ASOTV products must make people react with an “I need that!” impulse that drives immediate response. This category of consumer products is highly competitive and fast-paced, so we have a dedicated team of industry experts and product developers with the know-how to select the most promising ideas and carry them all the way through to TV stardom and store shelves.
INITIAL DESIGN + SECURE SURVEY
First we polish your idea utilizing realistic 3D renderings that we use to conduct a small, secure survey in order to gauge market interest and gain consumer feedback.
PRODUCT DEVELOPMENT + PROTOTYPING
Upon a successful survey result, we dive deeper into complete industrial design and product development. At this phase we make initial prototypes to bring your product to life.
Next, a specialized testing website is deployed through a secure platform that allows us to gather data from around the world to understand the level of purchase intent for the product.
FINAL DEVELOPMENT AND ENGINEERING
A successful web test means it’s time to finely tune the design and engineering of the item. We utilize our in-house equipment, including 3D printers, laser cutters and waterjets to move this process along at lightning speed, as filming day approaches!
Time to make a commercial! Now the product is branded, storyboarded and scripted by our production team as it comes alive on screen. The editing team works meticulously to create a final spot that will immediately capture consumers’ attention.
MEDIA AIRING + ANALYSIS
Our media strategists and marketing team work together to develop a nationwide testing plan specifically tuned to the product’s target audience. After it airs over several weeks, the team analyzes data to decide whether or not the product will be profitable.
A successful media test result means the product moves onwards to a worldwide TV campaign and retail launch!
Have an ASOTV idea that has been just waiting to be shared? Submit it to our ASOTV Search now!
Also published on Medium.