The Taming of the Sheets
Alli G.’s ASOTV submission – fantastically dubbed the “Fastest Easiest Bedsheet Holder Ever!” – made its way through our system in the fall of 2014, and we are proud to say it is finally (finally!) enjoying its time in the ASOTV spotlight. Her idea evolved into what is now the latest and greatest device to tame those unruly bed sheets and make them stay put on your bed every night!
So, what happened between now and then? Glad you asked!
As soon as our selection team gave the “Fastest Easiest Bedsheet Holder Ever!” the green light, the wheels started turning in the design and engineering lab. We identified what was good about the Alli’’s original prototype, and took an honest look at what was bad about it. We loved how easy it was to use, but we weren’t thrilled with the tiny pin-holes it left behind in the bed sheets. Alli’s Fastest Easiest Bedsheet Holder Ever gave us a spark, and we wanted to explore what it could evolve into if given the attention by our ASOTV product development team.
We evaluated similar products to see what we were up against. We were eager to find out what issues bugged consumers the most about using similar products. This meant reading reviews… lots of reviews… and one complaint was pretty clear: “Too difficult to use!”. Other products required users to lift up the entire mattress or carefully feed sheet edges through tiny channels, and re-do this every time they change their sheets. Uncool. We can do better!
Next, it was time to roll up our sleeves, break out the hot glue gun and set to work making crude mockups based on Alli’s prototype to test out on real-life beds with real-life unruly sheets. One by one these mock-ups were tweaked, scrapped, remade, tucked, untucked, twisted and refined until FINALLY the infamous “Sheet Tamer” was born. The image, below, shows the evolution from start to finish.
Check out the first version of the TV spot here!
A new version of the spot – revised offer only – is testing now and we hope to have additional updates on Sheet Tamer to share by early February!
Have an ASOTV idea that has been just waiting to be shared? Get it submitted before the January 25 deadline for consideration at our team meeting!