As if the ability to order your groceries online, a food delivery service, the Kindle and offering every product ever created online wasn’t enough, Amazon is branching out into the world of startups. Amazon Launchpad is a unique program that showcases cutting-edge products to millions of Amazon customers. Amazon’s Launchpad has the resources to build your brand with features like the “about the startup” Q&A video, get noticed fast by displaying products strategically across all Amazon websites, grow your business with access to Amazon’s infrastructure and plan for global expansion by leveraging Amazon’s presence in the marketplace. The Launchpad experience is proving to be yet another great resource for budding innovators and inventors.
Here are five Amazon Launchpad success stories:
1. Fenugreen Freshpaper
Fenugreen was founded in 2010 by Kavita Shukla. Her company began after she transformed her grandma’s home remedy into an effective way to keep food fresh. Fenugreen partnered with Amazon Launchpad and the start-up took off. It began flying of the “internet shelves” until it eventually sold out. The product’s newfound success prompted attention from from the New York Times and the Washington Post. The product was even supported by HBO’s late night host, John Oliver and Kavita went on to promote the product on the Queen Latifah Show.
2. The Petzi Treat Cam
The Petzi Treat Cam is a device that connects to home Wi-Fi and contains an HD camera, high-quality audio, and the ability to remotely dispense your pet’s favorite treat at the touch of a button via the Petzi app. In addition, the iOS and Android apps allow owners to interact with other animal lovers and their pets, as well as share their pet pictures and videos via social media including Facebook, Twitter, Instagram, and the company’s own, soon-to-launch social “Petwork.”
After partnering with Amazon Launchpad, the product rapidly began to gain the fame that lead to $130,000 dollars funding money raised from 735 backers.
Sphero, a robotic IOS app controlled device, has begun to pick up serious steam in part due to its partnership with Amazon’s Launchpad. All kinds of doors opened after the product was displayed on Amazon’s website. Sphero has even worked with Disney as a result on the newfound success as consultants for one of the droids in the upcoming Star Wars film. The product is now used in over 1,250 schools, and most recently, the company partnered with Apple and has continued to expand into more countries around the world.
4. Canary Security System
Canary is a complete home security system packed into a single device, which has been cultivated as a small security company turn Amazon Launchpad success. Canary has received design awards from iF, Reddot and Inc. Magazine Best in Class. The company has also been praised by The Verge, Adweek and more.
5. The Bluesmart Carry-On
The Bluesmart carry-on, a suitcase that connects wirelessly to your smartphone so that you can remotely locate it, lock it, and even weigh it, has partnered with Amazon Launchpad and Indiegogo to raise money for production and marketing. The partnership helped to broaden the product’s following and over 2 million dollars has been raised.