Q&A: Innovation Search for Microsoft HoloLens Applications

Edison Nation has teamed up with a Microsoft-certified investor that is actively seeking to invest and develop Microsoft HoloLens application ideas and have turned to the Edison Nation community for ideas. Ideas can be submitted for consideration and review to our Microsoft HoloLens Innovation Search. Inventors of chosen ideas will split all royalties with Edison Nation 50/50.

The answers to these questions are meant to help guide you when conceiving and submitting ideas for consideration. As always, we highly suggest you conduct your own research and draw your own conclusions from the information reported from product demos and research facility tours on reputable news sites.

Q: Is there a list of applications that already exist for HoloLens?

A: None exist publicly yet. The examples in the videos are renderings showing what is possible and application ideas that Microsoft is already pursuing. We suggest reading additional materials including articles posted by reputable news sources for additional demonstrations and information regarding the HoloLens technology.


Q: What other companies/technologies are envisioned to partner with this technology?

A: We can venture to guess that Xbox One, if the hardware can power it.?Xbox is the video gaming brand owned by Microsoft. There is also speculation that Microsoft HoloLens is powered by an unreleased Intel Atom chip. Other information regarding potential partners has not yet been officially released, but one can assume that Microsoft’s technologies and brands will be eventually integrated.?Again, we highly suggest conducting your own research to find potential partners and technologies.


Q: How detailed and specific do the submissions need to be?

A: It can be as simple as a written description of a conceptual idea for an application. As always, we ask that ideas are clear and easily understood by the review team.?You don?t need to write the software for this one at all, but your idea should be novel and able to be protected by a patent (if it?s already protected, that?s great!). You’ll?want to make sure it doesn?t already exist in the public domain or at the Patent Office. A great resource for quick searches is Google Patents. If you don?t find it there, then you can do a more comprehensive search at USPTO.


Q: Is a populated niche okay to target?

A: Yes, as long as an identifiable consumer or business issue is described and solved using this technology and their is a potential market. One thing to keep in mind is that typically wider market ideas have the most profit potential and are more valuable in the eyes of a potential investor.


Q: How much detail need we put into a concept?? We just toss them an idea and they cut us a royalty even though they do the software development, fine details, business plan etc. for said idea, no matter how vague??

A: We suggest providing as much?detail as you can provide ? we do not expect you to be computer programmers, but outlining a clear description of how the technology could be used in a consumer space so the description is easy to follow and understand (similar to other searches), is requested. Your idea must be actionable and able to be protected. If your idea is, ?project a tv on a wall,? it?s already been done in the demo video and doesn?t get into the details enough to be of value.

Make sure you include why this idea will make money. Investors seek returns on their investment so throwing a vague idea out there isn?t going to cut it. It needs to be clear that this idea is valuable, unique and can be monetized.


Q: How would we incorporate an application concept into the submission forms (or for those who?ve submitted, is it different??)

A: For this search, we would request a description of how the technology would work in a consumer space to solve a problem. Envision the HoloLens technology as the product.


Q: Is an idea based on conceptual knowledge of the software okay to submit?

A: Yes, as long as the idea is well thought-out and easily understood.


Q: How many ideas is this user willing to invest in?

A: No limit. They have a several?turn-key development and business teams and each can be attached to several products. They will be making decisions based?on perceived return on investment from building the software and the business.

Q: Can we get some serious technical specifics on HoloLens? What the video suggests is that?THIS?tech is far more than oculus and google glass.

As you know, both oculus and glass are essentially wearable HUDs. An over simplification and certainly no slight to either tech. Oculus is a game driven tech and is great for immersive/full interactive gaming. Glass obviously lets user interact with both the real and digital worlds simultaneously. However, both are static in the sense that they do not have motion tracking tech integrated into them.

The implication of the HoloLens video is that it?DOES?have motion tracking integration. My take away from the video is that it is a mash-up of ?glass? and ?leap motion? like tech. If this is an accurate perception, it is a?HUGE?difference technologically, from what would otherwise be its two primary sources of competition.

A: Official technical specs have not been released yet. Refer to details provided on Microsoft HoloLens’ website as well as information on reputable news sites for additional details.


Q: Can the B2C application desired be an?end product?that resides with the end user (i.e., a HoloLens-enabled product like Minecraft) or if B2C is not a product itself but rather a means for facilitation of the transactional?process?of a Business providing consumers with a product or service (like Amazon.com providing us with a?process?for acquiring a product/service ? merely instrumental and not an end in itself).

A: B2C in this search refers to a business-to-consumer application ? meaning a consumer purchases the HoloLens technology and uses the software applications chosen from this search on that technology.


Q: Many of our ideas fail to proceed forward due to lack of funding for research, prototypes, product development, marketing?etc. Are you saying that this search is actually putting the cart before the proverbial horse? We?HAVE?the investor financing?.and are looking for a good way to?SPEND?it?

A: The search sponsor for this search has the development funding necessary?to create software for the HoloLens platform. They are looking for new application ideas to utilize that funding.


Q: MCSD: Microsoft Certified Solutions Developer. There are over 5360 people who are members of this group on LinkedIn. When you say ?they? are investing heavily?do you mean this is a group with deep pockets, and are interested in licensing and developing concepts for Microsoft?s use?

A: The sponsor of this search has the development funding?and are willing to license and develop new software solutions?for the new HoloLens technology.


Q: Has Microsoft approached the development group and tasked them with this?

A: We are not sure at this time.


Q: Is this company just interested in software ideas for the HoloLens or would they consider hardware ideas that work in conjunction with the software idea?

A: We are just looking for software applications at this time.


Q: Does this HoloLens application (device) require the?OEM?Windows 10 program to work, or are they anticipating applications outside of their realm?

For example (not my idea) you would like to see a holographic image explaining how to put together your new Windows 10 ? based computer. It is not functional?or just crashed. Does it have to be receiving signals from a functional microsoft system, or is HoloLens capable of accepting data from other sources?

A: The HoloLens FAQ states it is a completely untethered device, so it would appear that it does not require a separate, functional system in order to operate.


Q: Where would the price point range?

A: An official price has yet to be announced, but based on speculation around the web, it appears that Microsoft will be offering a consumer-focused version, as well as an enterprise-focused version of the HoloLens. Also based on speculation, the price range could be anywhere between $500-$2000. Although, with Google Glass receiving much criticism for its high price, it?s unlikely Microsoft will make the same mistake.


Q: Could we get more information on what Windows 10 does better than now? What is different about it?

A: Windows 10 will be focused on ?making computing more personal?, gesture-based actions, and enabling seamless movement between multiple devices.


Q: How much does the headset weigh?

A: Official weight is not known, but estimates are provided at 400 grams (0.88 lb.).?The device will be both lightweight and adjustable to fit different adult head sizes, suggesting it’s not for children.


Q: Is the computer part elsewhere and sends info remotely or is it built into the unit?

A: There are no wires and no phones involved as this appears to be a standalone device.?The set up consists of holographic lenses, a depth camera as well as speakers above the ears and on board processing via a CPU, GPU and HPU (holographic processing unit). There’s also a vent to keep the headset from overheating.


Q: Does it work visually similar to Google Glass?

A: What you see through the lenses isn’t simply a hovering, transparent version of your smartphone screen as with Google Glass or similar wearable devices. Microsoft is taking augmented reality to the next level with virtual 3D models of objects that appear either part of your real surroundings or combine to make up entirely new ones. We’re told they will be ‘high definition’, but?we do not have specific for the time being.

These aren’t holograms in the traditional sci-fi sense of projected, glowing 3D avatars but there are a number of similarities. For starters, Microsoft is working on a feature it calls ‘pinning’ which allows the HoloLens wearer to lock a hologram in place and then move around it to view it from different angles. A big advantage reporters have claimed HoloLens has over other wearables such as?Oculus Rift?is that the HoloLens looks like it will be truly portable so being able to walk around a virtual object becomes possible.


Q: If a user had a screen projected on the wall and let?s say a ?3D building? on their kitchen table, would the ?images? remain?in place if the user moved/turned their head? In other words, since the images are ?projected? on the inside of the goggles, wouldn?t they also move with the?user?s head??The demonstration videos suggest the projections remain still as the user moves about.

A: Correct, the projections do remain still as the user walks around using a feature called ?Pinning? as described above.

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