We?re excited to announce a new licensing deal has been signed with NuVue Products.?Congratulations to Edison Nation inventor, Nick Alcov!
Now residing in Arroyo Grande on California?s central coast, Nick came to the U.S. with his parents from Russia. He spent his college years studying toxicology and bacteriology where he first learned the negative effects pesticides can have on humans’ health and the environment.
Nick conceived the idea for his invention similar to how many inventors do ? by experiencing a problem.
?We repeatedly spent much time and money on flowers and plants to beautify our yard, and on fruit and vegetable plants only to have insects and snails destroy all our hard work. I wanted to develop a consumer product that was easy to use and would repel insects and snails without dangerous pesticides.?
The solution to his problem later came to him in Egypt while observing a common ancient practice. He applied his ‘BING’ moment?to an idea for a new product and found his problem to be solved.
Before getting too excited, Nick pursued marketing evaluation and a patent search and assessed his commercialization options before investing his own money. ?Don?t quit your day job,? says Nick. ?Other companies wanted to represent my products for less than commission split, but they did not have the infrastructure of Edison Nation. ?
Nick?submitted his idea to?Edison Nation through the Insider Licensing Program?where the internal?licensing team actively researched and identified potential licensors and pitched the idea to interested parties. Almost four years later, Nick is able to say his invention has been licensed and is on its way to commercialization.
Edison Nation is excited to work with Nick and NuVue Products to make the world a safer and greener place! Be sure to stay tuned to our Facebook and Twitter pages for product development?and manufacturing updates.