Q&A with Victoria Classics

You asked questions about Victoria Classics’ search for new bedding, bath and window innovations — and now they’ve answered. Be sure to review the responses below, then submit your ideas before this search closes on Monday, April 7, 2014.

Q. Can you define what an ?average to low? price point looks like for your product categories?

A. We love to see new ideas and innovations, but we want to make sure the product is able to be sold to our retailers and to the end user in mass quantities. Take a look at the examples of retailers we sell product to; if the product wouldn’t belong there, then it is probably beyond the scope of this listing.

Q. You have identified a specific list of categories. Are improvements outside of this list okay?

A.We would like to focus the search on these specific categories being that they are the strongest for us as a company, and they offer the greatest chance of success in the future.

Q. How radical can the innovation be? Must it be an improvement to something that consumers are already familiar with or can it be a totally new approach that opens up a new range of possibilities?

A.?We are certainly open to ?out of the box? ideas and innovations, especially if it is unlike anything currently in the market and has potential to be widely appealing.

Q. Victoria Classics products look to be primarily textiles, though the shower curtains come with a set of hooks. Would a non-textile accessory (to say?a bath towel) be a fit for this search?

A. We are open to submissions in related categories within Bedding, Bath, and Window. Towels and hardware are part of this, but the products that are sold together with the home textile would get the primary focus. Think shower hooks, as they are normally go hand in hand with a shower curtain. Please keep in mind that our main business is soft home textiles, and therefore the submissions that stay true to that focus will get the most attention.

Q. Will you consider hardware or furniture based innovations within the categories you?ve listed?

A. See previous answer. Soft-home textiles are the focus for this search.

Q.?Define what you mean by ?product innovations ? not design innovations.? Example: Is adding a zipper to a pillowcase a product innovation or a design innovation? Please give examples of what you mean for both.

A. We consider ?Product Innovations? to be improvements to the overall usage of the product including aesthetic enhancements: a zipper to a pillowcase would fall under this category if it has not been done before. We want to rule out Trends, Art, and other non-product innovations.? Example: New artwork or style of trend shown on a standard pillowcase.

9 Comments Q&A with Victoria Classics

  1. orlando williams

    I think I have a new product that I think would be a fit for victoria classics it call the rug shoe. I think it something that everyone has in common after taking a shower. a better way to dry you feet send me email and let me know what you think about this idea

  2. Andrea

    Hi Orlando,
    To have your idea considered, it must be submitted to the Victoria Classics search. By clicking “Submit idea” on the search page, you will be walked through the process to submit the idea. Hope this helps!

  3. Joel Woodlyn

    Hello. I would like to know if pillow ideas that offers better rest or a mattress that offers better rest would fit into the criteria. If the ideas could stand to lead in a market due to it’s innovation as well as consumer desire or/and need, in reflection to the value of the ideas to the idea’s respective product categories, as a business, is Victoria Classics willing to step outside it’s current scope to acquire such a product(s)? Withstanding that the product ideas, due to their current market status or class or type or category would not fall under or around the company’s desired price point -yet could proove to be a good business decision to acquire the product idea(s), would Victoria Classics move to acquire such innovations?

    Thank you!

    Joel Woodlyn

  4. Joel Woodlyn

    My final inquiry is, would Victoria Classics be willing to allow a partial ownership in the ideas acquired by the company through this or any medium or/and allow a level of control over final product design and the further enhancement or development of the product or line or to develop the product into a line, by the proposer/innovator/inventor?

    Thank you!

    Joel Woodlyn

  5. Bobby Woosley

    I need help. I have an idea for a kitchen product that I think will be very popular and will sell very well. I need help going through the proper channels so I don’t get ripped off in the process. (I want my money too !) Please mail me back and let me know how. I have been to invent help and not too pleased with their system. I came up with this idea and don’t have much money to get it on the market. Going through the last guys only seemed to lead to money,money,money.Which I didn’t have.

  6. Crystal Savage

    You stated that you are basically interested in textiles. What about hardware that would be a catalyst to introducing you products into crossover markets?

  7. Andrea

    Hi Bobby,
    To have an idea considered by our team, it must be submitted to one of the searches on our website. The first step you’ll want to take is to review our current searches at http://www.edisonnation.com/searches. If you see a search for which your idea may be a good fit, click the “submit idea” button and you will be guided through the submission process. Hope this helps and good luck to you!

  8. Lakeisha

    An outstanding share! I’ve just forwarded this onto a friend who had been doing a little homework on this. And he in fact ordered me breakfast simply because I stumbled upon it for him… lol. So allow me to reword this…. Thank YOU for the meal!! But yeah, thanks for spending time to discuss this issue here on your web site.

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