You asked questions about Victoria Classics’ search for new bedding, bath and window innovations — and now they’ve answered. Be sure to review the responses below, then submit your ideas before this search closes on Monday, April 7, 2014.
Q. Can you define what an ?average to low? price point looks like for your product categories?
A. We love to see new ideas and innovations, but we want to make sure the product is able to be sold to our retailers and to the end user in mass quantities. Take a look at the examples of retailers we sell product to; if the product wouldn’t belong there, then it is probably beyond the scope of this listing.
Q. You have identified a specific list of categories. Are improvements outside of this list okay?
A.We would like to focus the search on these specific categories being that they are the strongest for us as a company, and they offer the greatest chance of success in the future.
Q. How radical can the innovation be? Must it be an improvement to something that consumers are already familiar with or can it be a totally new approach that opens up a new range of possibilities?
A.?We are certainly open to ?out of the box? ideas and innovations, especially if it is unlike anything currently in the market and has potential to be widely appealing.
Q. Victoria Classics products look to be primarily textiles, though the shower curtains come with a set of hooks. Would a non-textile accessory (to say?a bath towel) be a fit for this search?
A. We are open to submissions in related categories within Bedding, Bath, and Window. Towels and hardware are part of this, but the products that are sold together with the home textile would get the primary focus. Think shower hooks, as they are normally go hand in hand with a shower curtain. Please keep in mind that our main business is soft home textiles, and therefore the submissions that stay true to that focus will get the most attention.
Q. Will you consider hardware or furniture based innovations within the categories you?ve listed?
A. See previous answer. Soft-home textiles are the focus for this search.
Q.?Define what you mean by ?product innovations ? not design innovations.? Example: Is adding a zipper to a pillowcase a product innovation or a design innovation? Please give examples of what you mean for both.
A. We consider ?Product Innovations? to be improvements to the overall usage of the product including aesthetic enhancements: a zipper to a pillowcase would fall under this category if it has not been done before. We want to rule out Trends, Art, and other non-product innovations.? Example: New artwork or style of trend shown on a standard pillowcase.