Here at Edison Nation, we strive not only to help our inventors succeed in commercializing their product ideas, but also to aid you in being “First to Market.” Being First to Market means that an innovative product is the very first of its kind to reach the marketplace, providing consumers with a truly unique item that cannot be found anywhere else. One important advantage of being First to Market is initial brand recognition in the minds of buyers. Without the distraction of a multitude of competing products, consumers often begin to associate a type of product with a particular brand. For example, Kleenex manufactures and sells tissue paper, however people often ask not for a tissue but instead as for a “Kleenex.” The product and brand have become synonymous, which can increase market share. This means that your product may become the go-to item for many consumers, greatly increasing your product’s success.
Can My Invention be First To Market?
Absolutely! A truly new and innovative product may change an entire industry by introducing a concept that has never before been available on the market, which in turn opens the doors to a host of new products and ideas that can alter the course of that industry as a whole. Throughout history, inventors have changed the world through their ingenuity, from the building of the first Model T by Henry Ford to the creation of the light bulb by our namesake, Thomas Alva Edison. What began as a passion for inventing led to incredible breakthroughs in science and technology, paving the way for future inventors to use their creativity in an inspiring and productive way. These advances in technology make it easier than ever for inventors across the globe to connect with one another and share their mutual love of inventing. Countless inventors have made their mark while also making the world a more amazing place to live, work and play.
What Do I Need To Do?
Always protect your idea. Once a secret is out there’s no getting it back. Ideas and concepts work the same way. If you have an innovative concept or prototype and wish to market it to the public, begin by seeking the advice of an licensed Intellectual Property attorney prior to any disclosure of your invention. This will ensure that your invention is protected and less vulnerable to others who may wish to capitalize on your idea.
As a part of the Edison Nation network of inventors, your ideas are provided with a platform that allows them to be seen and considered by some of the top corporations and investors in the world. Because we value you and your hard work, Edison Nation works tirelessly to keep your ideas confidential and protected. This is all part of our goal in helping you, the inventor, have the opportunity to see your invention be the First to Market.