By Scott Dromms
The Edison Nation team is always focused on making the EN experience the best it can be for our members… and we are always looking for ways to enhance and improve the process. Often, we reach out to members and ask for input and feedback to the features they would like to see. We have listened, we have heard, and we are excited to announce the pilot roll-out of a new enhanced feedback system.
As we move forward, ALL Insiders’ submissions will receive feedback, NOT only when it has gone to a presentation, but also at any stage in which it may stop being considered for that Live Product Search.
Our core focus is to advance and commercialize the items with the best opportunity to make it to market with manufacturers and retailers on behalf of our inventors. We also want to ensure that we continue our efforts to engage the community and work to educate and provide opportunities for you to grow your idea, redesign or rethink your idea, or even maybe to shelve your idea. Edison Nation is about you – our members – and your ideas after all!
The new Insider feedback program will focus on highlighting the key area of reason(s) that an idea received a Red X. These feedback comments will not always be personalized. We have created a feedback program that really helps to guide an inventor as to the key concern/reason for the submission not moving forward, such as: competitive landscape is crowded, or I.P. issues either with infringement or a concern over the ability to protect the item based upon prior art and non-obvious, or in the ASOTV world we may highlight that it does not fit the financial price structure for Direct Response (DR), or that it does not have the WOW factor (doesn’t tell the story in a two minute demo).
As we mentioned this is a pilot program. Our goal is to guide inventors to the next steps for an idea. Is it better suited for another sponsor? Does it have an area of concern that requires you to go back to the drawing board? We want this to be positive. We don’t intend for it to open up lines of communication where an inventor can debate the validity of a comment as to why their idea did not move forward. Since we’ve opened feedback at R8, it has been well received and we often see some inventions/submissions come back much stronger and progress further than ever before. On a very rare occasion it has lead to a significant amount of resources being spent on a back and forth that simply causes our team to have to split focus, when again, our main focus is to commercialize innovations on your behalf.
We are excited about the expanded feedback program as we firmly believe it will only make our community stronger and our portfolio of products stronger for our sponsors and future sponsors. We hope you are excited, too!