Meet the EN Team: Kara Sheaffer


Q1. What is your position and what does it entail?

A. I am Executive Assistant to Louis Foreman (CEO of Edison Nation and Executive Producer & Lead Judge of Everyday Edisons™). My role changes constantly, from identifying and securing partners for the show (like Coca-Cola, Hitachi, Epilog, Autodesk, etc.) to booking airline flights for finalists, giving tours to guests, calendar management, assisting with Live Product Searches, and all the way to cleaning out the frozen yogurt machine!

Q2. What do you enjoy most about working at Edison Nation/Everyday Edisons?

A. Hands down- the people! Everyone here is very smart and talented and just the nicest people under one roof you would ever want to meet. Creativity is endless! Everyone is very passionate about what they do and it shows in their work. I have worked in Radio, TV and Concert Promotion, all very vibrant industries, but I must say this is my favorite job of all time!

Q3. What’s your favorite food?

A. New York Style pizza with EXTRA cheese.

Q4. What are 3 items you can’t live without?

A. Cell phone, TV & lipstick. (I could live without them, but it wouldn’t be pleasant for anyone else!) 🙂

Q5. If you had to pick one color to wear for the rest of your life, what would it be?

A. Red

Q6. If you could live someone else’s life for just one day, who would it be?

A. This may sound corny, but I would pass. I don’t think anyone has a charmed life. I am blessed with a wonderful family and friends, so I wouldn’t want to miss one day of being me.

Q7. What are 3 things on your bucket list?

A. I only had one bucket list wish and I made it come true years ago: I was a contestant on “Wheel of Fortune”! Ironically there is a Wheel of Fortune pinball game here at our facility — I took that as a “sign” when interviewing. I would love a family trip to the Gulf of Mexico and Disney.

Q8. If your life had a soundtrack, what’s at least one song that would be on it?

A.  Jeff Buckley’s “Last Goodbye”

Q9. What is one of your favorite quotes?

A. “Insanity is doing the same thing over and over again, expecting a different result.”

Q10. What do you think is the greatest invention in your lifetime and why?

A. The Time Travel machine….duh!  (Oh no! Did I just breach my own NDA?)

Ok, that’s a tough one! I am going to have to say the cell phone. While computers with internet access, instant on-line information and connection to the rest of the world is phenomenal and continues to change the way we communicate, the human voice is more important to me. Being able to call from your car and get directions, or have a conversation with an old friend while your child plays in the park is so wonderful.  Plus, many seniors in my life that I need to stay in touch with are not as computer savvy, and yet I can stay updated on what’s going on in their lives. Most importantly it’s portable- so my son can call me from HIS cell phone any time day or night (He’s 11!). I don’t have an iPhone, but obviously cell phones are now becoming hand-held computers. Can’t wait to see what’s next!

Stay tuned for next month’s installment of “Meet the EN Team” where you’ll meet another member of the Edison Nation crew!

3 Comments Meet the EN Team: Kara Sheaffer

  1. da Biskit

    Hi Kara!

    Gee you DO have your hands full over there. And I’ll tell you something (I’m hoping you already know),as a former Bresler’s Ice Cream and Yogurt Franchise owner, I am certain that your most important job is cleaning that frozen yogurt machine. The potentially life-threatening bacteria that can easily grow in those machines is for real…but well-worth the trouble…YUM! (….and no, I don’t know from personal experience about life-threatening yogurt-machine sitches, I just saw scared-clean film that convinced me at Franchiser school hahaha). Enjoy!

  2. James Engelking

    Dear Kara Sheaffer,

    Thank you for the fun and informative Q&A session! I travel the world but I too cannot wait to indulge into an authentic New York pizza (as you can only find at a pizza place in the states!)

    I am new to Edison Nation and plan in following this “meet the staff” feature.

    Have a great weekend!

    James Engelking

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