In 1994, Sandra Wilson had a desire likely familiar to new moms everywhere – she wanted to spend more time with her 18-month-old son, Robert. While for many moms, this often means making a choice between the workplace and home, it was in Robert himself that Sandra found a spark of inspiration that would allow her to do both.
As Robert learned to walk, Sandra looked for an option to protect his little feet. Coming up empty-handed, she set to work in her basement to handcraft a pair of soft-soled leather shoes that she found did more than protect Robert’s feet – the soft soles helped him feel the floor, improving his balance and helping him to walk. Realizing she’d bridged a gap in the baby footwear market, Sandra began a home-based business around her soft-soled shoes for babies, and in honor of her inspiration, she named it “Robeez.”
Now a member of Stride Rite Children’s Group, Robeez is a fashionable and functional line of pre-walker footwear, which uses the soft-sole, durable and secure shoe originally designed by Sandra herself. With Robeez, babies are able to step into the beginning stages of walking, allowing their little feet to grip the ground to improve and build their balance, all while being comfortable and looking stylish.
Have you been in a position similar to Sandra’s and now feel inspired? Now’s your chance to turn that inspiration into creativity!
Stride Rite Children’s Group is challenging moms (and dads!) to draw upon the same inspiration Sandra found in her basement, and take the Robeez line to the next level. If you believe you have an innovation perfect for babies’ little feet, it may be perfect for the Robeez line!
Chosen ideas will receive a $2,500 advance payment, a percentage of future royalties and a chance to become a part of the line created by one mom and sustained by moms everywhere. To learn more and submit an idea, visit www.edisonnation.com/striderite.
Be sure to submit all ideas before the search closes on Tuesday, February 14, 2012 at 11:59PM PST.