An unsettling truth is that for every great new product that debuts on the market, there is someone waiting to knock it off. Products developed by our inventor community with Edison Nation are no exception. That’s why we have made it a daily effort to stay on top of any websites or social media outlets bearing information that is an infringement of our inventors’ intellectual property (IP). Not only are we serious about protecting our inventors, but we want to be sure to do all we can to protect the ideas that you’ve worked so hard to conceptualize and develop. What’s most unique about the enforcement efforts we employ is that we don’t look to anyone outside of our organization to oversee these activities. We, instead, utilize our own in-house resources to stay on top of any potential infringement activities 24 hours a day, 7 days a week.
Using the Gyro Bowl as an example, below are some of the measures we’ve taken, and continue to take, to protect Edison Nation’s inventor IP:
- Registering Edison Nation with eBay?s Verified Rights Owner (VeRO) Program
We have registered Edison Nation with eBay’s VeRO Program, which allows us to send electronic Notices of Claimed Infringement to eBay for listings advertising counterfeit products that infringe upon Edison Nation?s IP. Year-to-date totals: 165 of 167 reported listings removed by eBay for a success rate of 99%. To view Edison Nation?s ?About Me? page on the eBay VeRO site, click here.
- Registering Edison Nation with Alibaba.com?s Intellectual Property Rights Protection Program
Alibaba.com is the largest online marketplace for business-to-business transactions between manufacturers, retailers and exporters. Many of the manufacturers listing counterfeit items for sale on Alibaba.com have minimum orders of 5,000 or 10,000 units. Year-to-date totals: 388 of 396 reported listings removed by Alibaba.com for a success rate of 98%. We?re just getting started, as there are several other listings we have reported and plan to report that have not yet been processed.
- Utilizing Facebook’s Notice of Intellectual Property Infringement form
We report any Facebook pages that advertise counterfeit versions of our products. To date, we have reported three different Facebook pages dedicated to the Gyro Bowl knock-off known as the ?Universal Gyro Bowl.? Facebook has a great IP protection policy that inventors should feel empowered to utilize. We’ve traditionally received a response within 24 hours and all three of the pages we reported were removed within that time.
- Monitoring and reporting counterfeits on YouTube
While many of the counterfeit products we encounter are listed for sale on standard websites, believe it or not, we’ve even come across instances on YouTube where individuals have altered our infomercials to advertise their counterfeit product. As a result, we’ve stepped up enforcement by registering copyright protection for each of our infomercials and reporting any counterfeit videos through the appropriate channels at YouTube.
- Maintaining alerts on all of our products
We maintain and monitor alerts for each of our products and contact the sales departments of any and every website offering for sale counterfeits. Within minutes of receiving those alerts, we are in contact with a representative from the company. In many instances, the website operators have removed the listings after we provide them with proof of Edison Nation?s IP in the form of our registered patents or trademarks. DHgate.com, a trading and selling website similar to eBay, has come onto our radar thanks to these alerts. Currently, we report about two to three counterfeits a day and have had a total of nearly 500 listings successfully removed from the site.
- Sending internal Cease-and-desist letters
If a website operator attempts to register a domain name that is dedicated to marketing and advertising knock-offs that infringe upon Edison Nation?s intellectual property, we issue a cease-and-desist notice. The website operators have immediately taken down the website after receiving such notices.
Due to these efforts, we have had over 1,000 counterfeit listings removed from the web in the last three months alone. We share this information, not only so you, our inventors, are aware of how aggressively we work to protect the intellectual property you entrust us to develop, but also so that any inventor is aware of and feels empowered by the resources available to easily protect his/her intellectual property, free of charge and at their convenience, simply through the use of internet tools.