Our review team has been quite busy over the last several months reviewing the ideas submitted to the first round of our $25 Million Innovation Fund. As we continue to review submissions, we’re excited to share with you that one of the ideas we have selected to move forward, thus far, belongs to Edison Nation member, Clifford Nowack!
Please join us in congratulating Clifford as his ideas moves into our Concept Research Phase!
During this multi-step and often lengthy process, our team will perform in-depth research around Clifford’s invention and answer several questions that will ultimately determine if his product meets the criteria for development. While this research has several layers, some of the broader areas we analyze during this phase include: problem vs. market need, details around the industry/market size, the long-term potential of the product, the status of the intellectual property, commercialization strategy, and the financial investment required.
More about Clifford and his journey to invention:
A Southern California resident his entir
e life, Clifford Nowack built his career in computer programming, though always held a side-hobby in woodworking. He even began a side business selling some of his wooden creations in the California mountain resort community located in the San Bernardino National Forest, where he and his wife resided. Clifford’s life completely changed, however, in 2003, when massive firestorms swept across the area. The family was forced to evacuate in the middle of the night, and by morning learned that they had lost everything they had ever owned, including their life savings.
Starting over at 45 in a new home and on a tight budget didn’t leave much room for Clifford to reinvest in his woodworking hobby, or to hire help for home improvement, but the family did what work they could on their own. As it happens, it was during a “do-it-yourself” drywall project one day, when an attempt to solve a problem produced the spark of innovation that would lead to Clifford’s invention idea.
For the first several years, Clifford and his wife attempted to develop the invention on their own, even turning down offers from interested development firms. They felt they wanted to do it on their own and hoped to find family and friends to invest — but with the economic downturn, this proved extremely difficult. Finally, after feeling that they’d exhausted all resources, Clifford and his wife decided it was time to partner with someone with the skills and resources they felt they lacked and began researching development companies.
After careful evaluation, they decided to place their confidence in Edison Nation, submitting Clifford’s invention to the Innovation Fund in May 2011.
Now that Clifford’s idea is moving into the Concept Research Phase, our team looks forward to exploring this invention further and potentially bringing it to market!
Congratulations again to Clifford on his invention reaching this very important step!