Q 1. You all seem pretty product development savvy; what made you decide to partner with Edison Nation?
A. 1No matter what level of experience, good ideas can come from anywhere. Edison Nation simply provides us the opportunity to garner these ideas from more sources.
Q2. When looking at innovations, what’s the most important feature or benefit you need to see when considering this potential, new Sassy Baby product? Is it about being easy-to-clean and/or easy-to-manufacture? Please expand on Sassy’s signature traits for our inventors to keep in mind when submitting to your Live Product Search.
A2. Signature traits are “helps baby or mom.” From developing baby’s skills to making our millennial mom’s life easier, solving an existing problem or addressing a need, Sassy is all about finding innovative ideas that are easy to recognize and understand.
Q3. You’re very involved with educating the community on child care, and the 2010 Blogger Bash seemed like a hit: why did you all decide to take such an active role in child development, instead of just offering cute, functional products like other manufacturers?
A3. It’s easier to trade just on price, but we prefer to compete by being different than other manufacturers by adding value to our brand with these kinds of topics and events. Education is one way we help differentiate the brand.
Q4. One of our inventors noted that his idea is still very conceptual; are you willing to consider ideas that are in the very primary stages of ideation?
A4. Yes, if he has a vision and can articulate it clearly. There needs to be some reasonableness to the idea, however – it can’t just be a verbal “wish.” It is not an “invention” if there is not some basis in reality with regard to translation into something functional.
Q5. From one of our Edison Nation members: would a learning device be acceptable? What about an attachable device for a baby’s crib, or changing table and travel items?
A5. An attachable device, changing table and travel items that have patent potential and are also safe would be of interest. “Learning” is a tough sell in our category. Moms struggle with credibility of learning claims for infants.
Q6. You noted that “today’s popular infant toys and products increasingly make use of current fashions, music and trends, and that you recommend considering ideas that inspire the senses, and “grow with the child” capabilities or properties.” Are there any other hot fashions and trends in your industry for inventors to consider?
A6. We would love inventors to be “on top” of the hot trends and bring us that information as well as their great ideas.
Q7. Children’s toys, games and products need to meet rigorous standards found with industry product testing. How will this affect or influence your review of the innovations presented to you?
A7. We would have no expectation that all standards would be met, but those that are obviously unsafe would immediately be eliminated.
Q8. Does Sassy Baby have a tradition in working with outside inventors or is your search with Edison Nation your first foray?
A8. We have worked one on one with inventors over the last 25 years – this is our first experience with Edison Nation.
Q9. What’s your opinion on the organic and eco-friendly trend within children’s products? Is this element a bonus for our inventors to consider?
A9. It is of interest to our consumers if it is safe and costs the same. Safety overrides green.
Q10. Do you have other insights to share with our innovators submitting to your search challenge?
A.10 Identify a problem universally experienced by parents of infants and solve that problem in a clear and self-evident manner. Moms want their babies to be smart and high achievers – so products that help with that are a hit!