Category Archives: Innovation Searches

ASOTV Selection Announcement

Congratulations to Michael F., from CA, and Nick A., from CA for having their innovations chosen to test for the ASOTV Search! They will all have DRTV spots created for their ideas to test through the cutting-edge platform we have created. These tests will run on television networks throughout the USA and, based on the resulting metrics of these media tests, well-performing products will be selected for a full roll-out.

About the Products
To protect the integrity of the inventions and to ensure the best product launch, we are unable to share specific details while they are in development. However, as soon as these products roll out into the market we will make the announcement right here on the Edison Nation Blog.

VROOM VROOM! NASCAR search is now live!

NASCAR is the smell of exhaust, the skull rattling sounds of the track, the fizz from the cooler, the drivers in logo-smothered fire-suits, ruckus and camaraderie in the stands, the rivalries and drama, the traveling, diehard fans.

NASCAR extends far beyond the 43 stock cars lapping around a track at 200 miles-an-hour.

NASCAR is about the individual talent of drivers and the excitement of the iron-tight teamwork. NASCAR is about the experience. For 40 weeks of the year, an individualNASCAR fan spends upward of $1,000 on merchandise and NASCAR-themed products. 43% of race fans are influenced enough to switch from their usual brand to a NASCAR-labeled product. They’ll even pay more for it. Let bygones be to the southern-bred, backyard-born version of NASCAR. Today, it’s a major league sport coupled with passionate fans, Fortune 500 sponsorships, and a plentiful platform for branding opportunities.

Why are we telling you, our Edison Nation community, about NASCAR?
Because NASCAR wants to see what homegrown product innovations, apparel and merchandise they can put their influential “NASCAR” brand on.

Keep in mind the NASCAR fan experience, and consider new ideas for:

  • Apparel and accessories
  • Track side retail
  • NASCAR-themed gift shop items
  • Memorabilia and collectables
  • Toys
  • Tailgating and other innovations that enhance the fan experience

The millions of male and female fans of NASCAR find and purchase this merchandise at the track, at major retail locations, in gift shops across the country and beyond. If selected for this challenge, your product innovation(s) may be found from Daytona to Talladega to the Las Vegas Motor Speedway.

We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly recommend you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your product innovation. As always, your submission should be unique and protectable (patent protection is helpful, but not a requirement).

To learn more about NASCAR, please visit www.nascar.com.

Learn more or submit your idea here!

Swing-N-Slide, a PlayCore company, seeks innovations for their line of residential play-sets.

Swing-N-Slide designs, manufacturers and markets do-it-yourself, ready-to-assemble play-sets for residential properties. The company strives to make the process of buying and assembling a swing set as quick and easy as possible.

Since 1985, Swing-N-Slide is known for such residential playground equipment innovations as the EZ Frame Bracket, the first residential tube slide, the first rock climbing wall and a Rapid-Loc Bracket System that makes building fast, easy and sturdy.

For this challenge, Swing-N-Slide is challenging you to create innovations for their residential backyard playground equipment.

Swing-N-Slide is looking for attachments, accessories, stand-alone play equipment and interactive experience items that encourage outdoor play. These innovations could include:

  • Unique attachments to existing tower/swing sets that encourage child interaction with motion (slides, swings, spinners, ropes etc.)
  • Play structures, devices or projects that stand alone from or replace the need for a swing set
  • Structures, attachments that promote interaction and inclusion of multiple children (games, cooperative balance, cooperative project building, competition, two person swings, etc.)
  • Architectural concepts that offer unique and protectable design elements
  • Low cost, easily assembled turbo slide design (spiral and/or round enclosed tube slide). Design must attach to a 5’ deck height. Looking for minimal hardware, minimal packaging space (nesting required), and minimal assembly time.
  • Concepts should be able to ship to the consumer within the following shipping parameters:
  • Max 150 lbs.
  • 108” length and 165” length & height combined
  • Easily assembled by the consumer

Swing-N-Slide is also looking for innovations that help in packaging, distribution, and assembly of their “No-Cut” kits (using retailer 4×4 for support posts) and “Ready to Assemble” kits (all in one box kits including pre-drilled support posts). These innovations could include:

  • An easier way to package playsets (including vertical support posts) to fit on 4’ x 4’ pallets
    (Traditional vertical support posts measure 8 ft.; the new design requires 4 ft. post with innovative bracket system to reach the traditional 8 ft. height)
  • Easier installation and assembly (reduce time, frustration and tools required to assemble playsets). Possibly a no-power tool solution.
  • Innovative building materials (improved plastics, metals or wood substitutes) that reduce manufacturing costs, packaging size, and simplify site installation.
  • Innovative attachment methods for swings, slides, accessories, canopies, posts and beams, and structural components that reduce installation time and manufacturing costs.

Target Consumer:

  • Parents, ages 25-40 with small children

Targeted cost-of-goods:

  • Any additions and/or improvements to the traditional swing set design must fit at retail up to $1,200.
  • Add on attachments must be packaged to fit at retail

Requirements:

We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly recommend you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your product innovation. As always, your submission should be unique and protectable (patent protection is helpful, but not a requirement).

To learn more about PlayCore and Swing-N-Slide please visit www.playcore.com and www.swing-n-slide.com.

Last Chance Reminder: The Edison Insider Open Search closes Tonight at Midnight!

Edison Nation listens to what our community has to say, and we keep hearing you have the million dollar idea, but we don’t have a search for you to submit to. Edison Nation is now hosting an “open” search exclusive to our Edison Insiders. If you have a rock-star idea, submit it to the Open Search. It works just like our sponsor-specific Live Product Searches, except we’ll work with any consumer goods retailer or manufacturer in any mass-appeal category.

If your idea is selected for this search and you reach the Finalist stage – also called “G7” – the Edison Nation team will identify the ideal prospective partners for your idea, whether they are companies we have previously worked with or not.

For this search, Edison Nation wants to see your best new product concepts spanning any industry or category.

Keep in mind that top ideas will:

• Have broad appeal (no niche ideas that only you, your best friend and grandma would buy!)
• Be considered consumer products (i.e. no industrial equipment, technological advancements without application and so forth)
• Be protected by a trade secret or patent, or a concept that can be protected by a trade secret or patent
• Have high marketing and sales volume potential

Part of the fun in hosting an Open Search is that there aren’t many rules and requirements! Edison Nation will consider any unique and innovative concept as long as it is for a new consumer product with mass market appeal.

While not required, we highly encourage you to submit a video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.

Please note, this is an opportunity for you to submit ideas that haven’t been a fit in any other search. You can create a new idea based on a previously submitted idea, but we really want new and fresh ideas that haven’t been a fit anywhere else. For this reason, we do not accept opt-ins to the Insider Open Search.

Click here to submit your idea or learn more!

Last Chance Casting for Everyday Edisons and 5,000 bonus points for Insiders ends at Noon EST!

Next 02 Hours 02 Minutes Only!
Last Chance Casting for Everyday Edisons and
5,000 bonus points for Insiders
Deadline – Friday, Jan 28th at noon, EST.

As a special offer to our Edison Nation Insiders, we are extending the Everyday Edisons casting for Season 4 through Friday, January 28th at noon. In order for your idea to be considered, simply submit it to the Insider Open Search by the deadline.

If you have already submitted your idea to the Open Search — even if it was after the first deadline — we will consider it.

As a bonus, all Insider ideas submitted between noon today and noon Friday will earn an additional 5,000 Insider points.

Click here to take advantage of this opportunity now — the deadline is just a moment away!

Edison Nation is excited to announce our first selection for the Edison Insider Search!

Edison Nation has always been known for licensing consumer products that make life a little easier and more enjoyable. As we enter the New Year, we’re hoping to add the tools to help support more technical ideas in addition to our current consumer products. We’ve already told you about our partnership with Battelle, the Columbus, Ohio-based research and development organization, and we’re excited about the ventures we have in the pipeline for 2011.

As we closed our first Edison Insider Search, we were blown away by the submissions and possibilities of our members. The submissions we received were truly phenomenal.

The first innovation chosen from  the Edison Insider Search comes to us from Mark Stark, a St. Louis, Mo.-based designer. Stark created the “Natural Dexterous Hand” (U.S. Patent 7655051) to help Dave Vogt, a longtime friend and amputee.

His innovation features five fingers that flex at 14 individual joints, providing hand motion without the cost of electronic mechanisms or reliance on battery power.

Stark and his invention will be featured in the January issue of Inventors Digest. You can read a copy of the story here.

You can also watch Stark’s submission video below.

The Prosthetic Hand

Congratulations Mark!

There are still several innovations in consideration for the first Edison Insider search; be sure to check the blog to see whose concept is selected next!

ASOTV Quarterly Search Feedback

Hi everyone,

As we close our newest ASOTV search, I wanted to take the opportunity to give everyone (Insiders and non-Insiders alike) an opportunity to discover why your innovation may not have been chosen for the ASOTV searches.

Many of you have submitted to several of the ASOTV searches and we hope this blog post sheds some light on the ASOTV process and gives you an idea on how to improve your submissions moving forward.

Happy Inventing!

Kelly

—-

Edison Nation has reached another milestone. As an Insider, you are probably aware that the time has come to provide feedback on the idea(s) submitted to the ASOTV Quarterly Search which ran from July 6th, 2010 to September 7th, 2010. Since the launch of the Insider program in June 2010, ideas not selected at the Finalist stage have received feedback based on the search sponsor’s reaction and response to the idea.  However, because all of your ASOTV ideas are shown to multiple companies during different presentations, the feedback for these Live Product Searches differs from other searches hosted on Edison Nation.

Most of our search sponsors are looking for innovation in specific categories. Our ASOTV searches encompass a variety of consumer product categories and the groups that we present to are looking at the ASOTV product ideas from a much more universal perspective. In short, they address one question: “Is this a fit for direct response television?”  Most of these groups have been in the industry since its inception and have the ability to weigh an idea against this simple question and make an educated decision.

For those of you who were not selected in this ASOTV search, we don’t want to simply state: “This idea wasn’t a fit for direct response television.” Instead, the Edison Nation team wants to provide a more in-depth explanation.

The most common reasons an ASOTV company does not move forward with an idea:

  • The product appeals to only a niche market of consumers
  • The product is not solving a big enough problem to be commercially viable
  • The category for the product is overcrowded
  • The development for the product concept would be too costly
  • The price-point for the product is too high
  • The item is seasonal
  • Someone in the industry has previously worked on a similar idea and it was ultimately a failure

We are aware that even still several of you will fall into a unique category not stated above.  Many of you have submitted one or several ideas to the ASOTV searches. In the past we encouraged you to continue to submit the same idea since we’re always adding new direct response companies for each ASOTV search. If you are one of our enthusiastic ASOTV submitters, please know your ideas have been shown to ALL of these companies.  If they have not moved past the Finalist stage in consecutive searches, we believe it’s time to give the idea back to you. You can either make significant, meaningful changes and resubmit to future ASOTV searches, or pursue the idea on your own.

We hope this provides you with valuable insight as to why your concept was not chosen to move forward in the ASOTV process and we look forward to viewing your new (and improved!) ideas.



The Edison Insider Search is Now Live!

Edison Insider Exclusive! Open Search for any new product innovation.

Deadline: Monday, February 28th, 2011 at 11:59PM Pacific Time (US & Canada)

Edison Nation listens to what our community has to say, and we keep hearing you have the million dollar idea, but we don’t have a search for you to submit to. Edison Nation is now hosting an “open” search exclusive to our Edison Insiders. If you have a rock-star idea, submit it to the Open Search. It works just like our sponsor-specific Live Product Searches, except we’ll work with any consumer goods retailer or manufacturer in any mass-appeal category.

If you would like for your Open Search submission to also be considered for Season 4 ofEveryday Edisons, you must submit your idea no later than January 12, 2010.

All submissions received past the January 12th Everyday Edisons deadline will be treated as typical Edison Nation submissions and be subject to standard Open Search rules and guidelines.

If your idea is selected for this search and you reach the Finalist stage – also called “G7” – the Edison Nation team will identify the ideal prospective partners for your idea, whether they are companies we have previously worked with or not.

For this search, Edison Nation wants to see your best new product concepts spanning any industry or category.

Keep in mind that top ideas will:

• Have broad appeal (no niche ideas that only you, your best friend and grandma would buy!)
• Be considered consumer products (i.e. no industrial equipment, technological advancements without application and so forth)
• Be protected by a trade secret or patent, or a concept that can be protected by a trade secret or patent
• Have high marketing and sales volume potential

Part of the fun in hosting an Open Search is that there aren’t many rules and requirements! Edison Nation will consider any unique and innovative concept as long as it is for a new consumer product with mass market appeal.

While not required, we highly encourage you to submit a video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.

Please note, this is an opportunity for you to submit ideas that haven’t been a fit in any other search. You can update and submit any idea that you’d like as a new idea, but we really want new and fresh ideas that haven’t been a fit anywhere else. For this reason, we do not accept opt-ins to the Insider Open Search.

Learn more or submit an idea here.

Q&A with Sassy Baby Toys!

Q 1. You all seem pretty product development savvy; what made you decide to partner with Edison Nation?

A. 1No matter what level of experience, good ideas can come from anywhere.  Edison Nation simply provides us the opportunity to garner these ideas from more sources.

Q2. When looking at innovations, what’s the most important feature or benefit you need to see when considering this potential, new Sassy Baby product?  Is it about being easy-to-clean and/or easy-to-manufacture? Please expand on Sassy’s signature traits for our inventors to keep in mind when submitting to your Live Product Search.

A2. Signature traits are “helps baby or mom.”  From developing baby’s skills to making our millennial mom’s life easier, solving an existing problem or addressing a need, Sassy is all about finding innovative ideas that are easy to recognize and understand.

Q3. You’re very involved with educating the community on child care, and the 2010 Blogger Bash seemed like a hit: why did you all decide to take such an active role in child development, instead of just offering cute, functional products like other manufacturers?

A3.  It’s easier to trade just on price, but we prefer to compete by being different than other manufacturers by adding value to our brand with these kinds of topics and events.  Education is one way we help differentiate the brand.

Q4.  One of our inventors noted that his idea is still very conceptual; are you willing to consider ideas that are in the very primary stages of ideation?

A4.  Yes, if he has a vision and can articulate it clearly.  There needs to be some reasonableness to the idea, however – it can’t just be a verbal “wish.”  It is not an “invention” if there is not some basis in reality with regard to translation into something functional.

Q5.  From one of our Edison Nation members: would a learning device be acceptable? What about an attachable device for a baby’s crib, or changing table and travel items?

A5.  An attachable device, changing table and travel items that have patent potential and are also safe would be of interest.  “Learning” is a tough sell in our category.  Moms struggle with credibility of learning claims for infants.

Q6.  You noted that “today’s popular infant toys and products increasingly make use of current fashions, music and trends, and that you recommend considering ideas that inspire the senses, and “grow with the child” capabilities or properties.” Are there any other hot fashions and trends in your industry for inventors to consider?

A6.  We would love inventors to be “on top” of the hot trends and bring us that information as well as their great ideas.

Q7.  Children’s toys, games and products need to meet rigorous standards found with industry product testing. How will this affect or influence your review of the innovations presented to you?

A7.  We would have no expectation that all standards would be met, but those that are obviously unsafe would immediately be eliminated.

Q8.  Does Sassy Baby have a tradition in working with outside inventors or is your search with Edison Nation your first foray?

A8.  We have worked one on one with inventors over the last 25 years – this is our first experience with Edison Nation.

Q9.  What’s your opinion on the organic and eco-friendly trend within children’s products? Is this element a bonus for our inventors to consider?

A9.  It is of interest to our consumers if it is safe and costs the same.  Safety overrides green.

Q10.  Do you have other insights to share with our innovators submitting to your search challenge?

A.10  Identify a problem universally experienced by parents of infants and solve that  problem in a clear and self-evident manner.  Moms want their babies to be smart and high achievers – so products that help with that are a hit!

Q&A with Brica Baby

A few weeks ago, we gave you the opportunity to submit questions for Brica Baby about their Live Product Search for new travel and bath innovations. Earlier this week, we touched base with a representative from Brica Baby for an insightful Q & A session, learning more about their business and gaining helpful pointers for submitting to their search.

Q1. Why did your company decide to partner with Edison Nation?

A1. Edison Nation has a proven track record of success.  We were drawn to the quality of inventors and ideas that Edison Nation attracts.

Q2. Your products won’t be on store shelves until next fall; what made you decide to partner with Edison Nation so early in your company’s history?

A2. Whereas the brand BRICA is new, our company has been an innovator and leader in the industry for 15 years.  BRICA is the new name (and brand) of Blue Ridge International Products.  Blue Ridge International sold most of its products under the brand “Safe-Fit”.

Q3. Do you know which retailers will feature your brand when it becomes available?

A3.  Absolutely.  All the big box retailers (as well as major e-tailers) that have supported the Safe-Fit brand are excited about supporting the BRICA brand.

Q4. One of our inventors noted that his idea is still very conceptual; are you willing to consider ideas that are in the very primary stages of ideation?

A4. Yes…We are in pursuit of all great, patentable ideas.

Q5. Will you consider submissions that fall outside of the “portable travel and bath innovations” requirements of the search?

A5. Sure – although we may not be able to immediately bring an outlying idea to fruition as quickly as ones that falls into the portable travel and bath categories.

Q6. Children’s toys, games and products need to meet rigorous standards found with industry product testing. How will this affect or influence your review of the innovations presented to you?

A6. Our Quality team is aware of all safety requirements currently in place (and even some that being considered).   We will not manufacturer a product that does not meet our internal safety standards.

Q7. From one of our inventors:  would you consider an item that cost more than your suggested MSRP?

A7. Yes.

Q8. What’s your opinion on the organic and eco-friendly trend within children’s products? Is this element a bonus for our inventors to consider?

A8. BRICA is taking steps to minimize our carbon footprint.  The President of our company even rides his bicycle to work!   In specific applications, organic materials are great.

Q9. Do you have other insights to share with our innovators submitting to your search challenge?

A9. Sometimes even a half of an idea can be finished by us – so don’t hold back!