Congratulations to Toni L. from Florida, Steve B. from New Jersey, Lanky L. from Illinois and Shawna M. from Delaware for having their innovations chosen to test for the ASOTV Q2 Search! They will all have DRTV spots created for their ideas to test through the cutting-edge platform we have created. These tests will run on television networks throughout the USA and, based on the resulting metrics of these media tests, well-performing products will be selected for a full roll-out.
Congratulations to Ryan D. from California, James F. from California, Linda A. from Florida, Kyle L. from Idaho, and Ken E. from Ohio for having their innovations chosen for commercialization by Bed Bath & Beyond for the Paws Life search!
Check out some of the teams’ pictures from their Rawlings’ presentation this past Thursday.
Easy as pie…or is it? General Mills seeks innovative packaging solutions.
Deadline: Monday, July 26th, 2010 at 11:59PM Pacific Time (US & Canada)
WestPoint Home, a leading textiles manufacturer and marketer of bed and bath home fashions, is back with a new challenge!
For this search, WestPoint Home is looking for your storage and/or organization innovations found within the home. From the kitchen to the bedroom, the bathroom to the linen closet, the attic and beyond – how can you make home organization and storage better?
Keep in mind that great organization and storage products oftentimes:
• bring sanity and order to our lives;
• simplify lives by saving energy, space and time;
• offer greater peace of mind;
• can serve more than one purpose (multi-functional).
Don’t limit yourself, but remember that WestPoint Home is a textile manufacturer and your innovations should utilize textile components. Their products sell into mass market channels ranging from Walmart to Bloomingdales, so WestPoint Home is open to reviewing submissions of various price points.
For your submission consider the needs and interests of WestPoint Home’s end users in their range of life stages, including but not limited to:
• elementary, middle and high-school-aged children learning to organize and pick up after themselves;
• the college-bound student wondering how they’ll make do in their new cracker box-sized “home away from home”;
• young married couples moving into their first home together;
• families in transition or moving;
• empty nesters rearranging and downsizing the lives they’d grown accustomed to for years.
WestPoint Home has already partnered with several Edison Nation members to bring their ideas to market, and now searches for continued success.
We encourage you to submit a visual representation of your textile-based organization and/or storage innovation for the home. While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation. As always, your submission must be unique and protectable.
Each idea costs just $25 ($20 for Edison Insiders) to submit and, as long as you maintain Edison Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.
Current WestPoint Home brands include Martex, Baby Martex, Grand Patrician, Utica, Chatham, Vellux, Lady Pepperell and several more. Licensed brands include Ralph Lauren, Izod, Carribean Joe, Hanes, Harley Davidson, Little Missmatched and Rachael Ray.
For more information on WestPoint Home, please visit http://www.martex.com.
General Mills Pillsbury Blog Post
All right, we get it: this search is tough. Probably one of the toughest searches Edison Nation has worked on so far. So, we decided we’d help you all out and break down the search requirements in some more, ahem, user- friendly terms.
So, the big question is, what are they looking for?
General Mill’s number one goal is to make packaging better at the same cost or lower.
Pillsbury’s current pie crust and packaging features include:
• Two pouches per carton
• One rolled refrigerated pie crust per pouch
• Twelve cartons per case (shipped to vendors)
For your better packaging solution, consider:
- Packaging concepts cannot “hurt” or “harm” the flavor of the prize-winning dough, but submissions can complement or enhance it. Pillsbury considers it a plus if your packaging solution could reduce the amount of preservatives used, or better maintain taste and freshness.
- Submissions that make the preparation and handling and baking of the pie crust easier. It’s okay to lay the dough flat or roll it, but it cannot be creased or folded.
- Submissions that enhance or complement the storage conditions of the pie crust.
To stay fresh, the product is either refrigerated or frozen, and the packaging must be able to withstand this as well.
General Mills is looking to make it easier to use, but one of the primary factors is keeping the cost down.
They’re not looking to invest very much in re-tooling their entire facility, so items that change the packaging drastically would not be beneficial.
Here’s what it looks like now:
If you have any questions, feel free to post them on the forum for the search here: