In order to spark your creativity and clear up any unknowns, we recently asked for your questions about the current Fisher-Price Live Product Search for dirty diaper disposal systems. Now, without further ado, we present the answers to you!
Remember to get your submissions in by 11:59 p.m. PST on Monday, August 1st and as always — happy inventing!
1.) What product(s) in the market do you see as your key competitors in this category?
We encourage you to browse through the Diaper Disposal products currently available in retail stores that carry infant products to gain the most thorough picture of our competitors.
2.) Do you have specific concerns (particularly from a testing, capability stand-point) about chemicals in a solution?
We prefer environmentally friendly materials. Also, any components/materials/chemicals would need to be contained/enclosed in such a way that the consumer couldn’t get to them. We have capabilities to source and locate materials from approved suppliers. Any materials that we would use in manufacturing would have to comply with all of our safety standards.
3.) Is there a brand message you’d like from the product?
A Fisher- Price product should be “better for mom and better for baby.”
4.) Is your customer base all parents with appropriate aged children or a more distinct demographic?
Our desired appeal would be broad. Fisher-Price products can be bought as gifts or by parents. Our distribution will be to mass retailers.
5.) Do you have licensed characters available that might work in this category?
Using licensed characters on the product is a potential opportunity. We have relationships with some of the hottest licenses on the market and might pursue that route if our marketing department felt that approach would enhance the appeal of the product. Licensed rights are available for specific categories depending on the property. Internally our strongest license is the “Fisher- Price Little People.”
6.) Must the product cost between $30-60 in order to qualify for consideration, or are you open to other ideas, even if less or more expensive?
We would be open to ideas that would be above or below the target, but within reason. Manufacturing processes, materials, sourcing, and volume can greatly affect cost, therefore, we would love to see any ideas that seem feasible. We will achieve our cost objectives through the product development and costing process.