Category Archives: Innovation Searches

Q & A with Fisher-Price: Diaper Disposal Systems

In order to spark your creativity and clear up any unknowns, we recently asked for your questions about the current Fisher-Price Live Product Search for dirty diaper disposal systems. Now, without further ado, we present the answers to you!

Remember to get your submissions in by 11:59 p.m. PST on Monday, August 1st and as always — happy inventing!

1.) What product(s) in the market do you see as your key competitors in this category?

We encourage you to browse through the Diaper Disposal products currently available in retail stores that carry infant products to gain the most thorough picture of our competitors.

2.) Do you have specific concerns (particularly from a testing, capability stand-point) about chemicals in a solution?

We prefer environmentally friendly materials. Also, any components/materials/chemicals would need to be contained/enclosed in such a way that the consumer couldn’t get to them. We have capabilities to source and locate materials from approved suppliers. Any materials that we would use in manufacturing would have to comply with all of our safety standards.

3.) Is there a brand message you’d like from the product?

A Fisher- Price product should be “better for mom and better for baby.”

4.) Is your customer base all parents with appropriate aged children or a more distinct demographic?

Our desired appeal would be broad. Fisher-Price products can be bought as gifts or by parents. Our distribution will be to mass retailers.

5.) Do you have licensed characters available that might work in this category?

Using licensed characters on the product is a potential opportunity. We have relationships with some of the hottest licenses on the market and might pursue that route if our marketing department felt that approach would enhance the appeal of the product. Licensed rights are available for specific categories depending on the property. Internally our strongest license is the “Fisher- Price Little People.”

6.) Must the product cost between $30-60 in order to qualify for consideration, or are you open to other ideas, even if less or more expensive?

We would be open to ideas that would be above or below the target, but within reason. Manufacturing processes, materials, sourcing, and volume can greatly affect cost, therefore, we would love to see any ideas that seem feasible. We will achieve our cost objectives through the product development and costing process.

Inside Look: NASCAR LPS Presentation

Hey all! Our team headed over to the NASCAR Hall of Fame this morning to present the selected items from our recent NASCAR Live Product Search. Check out this video to see EN staffers, Scott and Andrea moments before presenting YOUR ideas to the NASCAR team!

So how did the presentation go?
Overall it was a huge success! Naturally, there were some items that fared very well, and others that didn’t quite receive the reaction we’d hoped for. By the end of the presentation, of the 43 submissions, 20 are still in the running and the NASCAR group seemed genuinely excited about exploring them further! So how did Scott and Andrea feel after the presentation? Check out their thoughts below!

eGolf news: On-air with Matt Spangard

It’s almost Easter weekend. In just a few short days, we’ll hopefully all be enjoying a friendly Easter egg hunt. Maybe even some chocolate bunnies, jelly beans and hard boiled eggs. What does this weekend also mean? It’s your final few days to submit your ideas into the eGolf search.

Need inspiration?

Check out our very own Matt Spangard on the eGolf Radio Show, presented by ESPN Radio.

eGolf radio interview

If you missed it, we posted our Q-and-A with eGolf a few weeks ago – read it here!

Happy Easter everyone and happy inventing!

For the Love of the Game: a Q-and-A with

Who would have guessed our Edison Nation inventor community has such a proclivity toward the great game of golf? Charlie Lumsden notes it’s a game for the ages, and with his Scottish-bred father, had to learn how to swing the club before heading to school. Colonel Steve “Chris” Austin says he’s been playing golf since he was 8 years old, despite the fact that he admits he’s horrible at it. The eGolf Live Product Search even extracted a few laughs as members watched Robin Williams’ golf commentary on YouTube or remembered the first time they watched Adam Sandler in Happy Gilmore.

Whether you play the game on your Wii or on the greens, it’s time get inventive! We’ve brought your questions to our friends at eGolf, and have included their insights below.

Can you go into greater detail as to what innovations you are looking for? Are you hoping to find serious innovations that improve the consumers’ golf game or gag-style, golf shop gift ideas?

We are open to all ideas… anything from making the game easier to more enjoyable and if that comes in a serious product then great. If it is funny or a gag type of gift that works, as well.  Anything an inventor can dream or think of us is worth taking a look at.

It looks like this is your first step into selling golf-related products. What are your retail and distribution plans?

eGolf has been selling online in the form of a service rather than a product, but we have been selling tee times to consumers for a few years.  The same demographic who plays golf and buys tee times is always going to be looking for ways to improve their game or make it more enjoyable.

As for a distribution plan, we would start with enhancing our website to promote and feature these products. We would additionally leverage our network of resources in the golf industry through golf manufacturers, publications and brick & mortar retail outlets to provide an opportunity to have the product positioned in front of as many golfers as possible.

Can members submit ideas for new apparel?

Absolutely. Golf apparel is always changing, from the look to the performance of the clothing. So we welcome all ideas whether it is for men or women, young or old.

Are training aides acceptable?

Yes. This segment will probably produce the most creative and unique ideas.  It takes a different perspective to make something that is usually complicated and boil it down into something that is simple.  This is where you get that idea/product (when it is good) where people go, wow why didn’t I think of that!

How about ideas for products that help teach children how to play the game?

Sure. We need to engage kids and make sure it is fun for them, so any way that we can keep a child’s attention and have them want to come back for more will certainly be a compelling product.

‘Tis the season for the PGA’s major players’ tournaments; will you consider ideas that perhaps enhance the experience of those viewers and fans on the sidelines?

There are a number of products coming out these days that are tied to hand held devices in providing more information on players, courses, etc. that all enhance the experience.  We would love to see what these golf inventors will come up with.

Can you tell us a little more about the eGolf community; who uses the site, what are their golfing needs? What products do they buy?

The eGolf community is a core golfer who regularly plays the game, which is truly the demographic who will purchase products whether that is equipment, apparel, training aids, etc.  The majority of these people are coming to our website to either purchase tee times for their next round of golf or are playing in an upcoming tournament in one of our events.  We have the ability to engage this community to garner ideas and trends and hopefully we can create a means to provide them products that they will enjoy.  We have the ability to be the conduit from the innovator to the marketplace.

From the inside, can you offer our members any advice or tips to help channel their inventive minds for this search?

I don’t want to limit them in anyway… all ideas are good ideas!  I am not going to say that we will be able to do something with all the products, but at the very least we will take the time to see if we can do something with each and every idea that comes through Edison Nation and this eGolf Search.

How about tips for non-golfers looking for inspiration?

Golf is a great game for many reasons, but I think especially, it is a game that can be played between any age and any level… all players can walk the same fairways and attempt to hit the same shots.  It is a way to spend time with family and friends, just as I look forward to spending time with my grandkids on the golf course for years to come.

Q-and-A with Swing-N-Slide

A little while ago, we asked for your questions about the current Swing-N-Slide Live Product Search for residential playground innovations, which closes on April 11.  Our counterpart over at Swing-N-Slide not only welcomed your questions, but he also recently welcomed twins! Without further ado, and we apologize for our delay, please find the below Q-and-A session with Swing-N-Slide, a Playcore company.

What made you decide to partner with Edison Nation?

Edison Nation provides access to an inventor community. We are aggressively seeking marketable concepts to integrate into future product designs.

Can the dimensions posted (108” length and 165” length & height combined) be round, oblong or abstract in shape?

Yes.  All concepts should be mindful of the retail space available and shipping costs for the packaging of a new product.

Cooperative play is mentioned; does it mean you favor this type of play over individual play?

Both are important. Cooperative play does assume that more children can be pulled into the environment. In the marketing of concepts, cooperative play has significant value.

You mentioned the targeted consumer as “parents of small children.”  When you say “small children,” how small do you mean?  Two to five year olds?  Five to 10 year olds?

From age two up to 10 years old.

You mentioned you’re interested in innovative building materials including improved plastics, metals or wood substitutes.  Is Swing-N-Slide steering away from wood?

Not necessarily. We predominately use wood today. We are seeking advancements in costs, assembly, nesting/shipping, and material life that will put us ahead of the current

One of inventors mentioned he had a concept that was for children’s outdoor use, but not necessarily a playground-type innovation.  Would you be willing to accept ideas slightly outside the search guidelines?

Yes. As long it promotes play.

One of our inventors noted that his idea is still very conceptual; are you willing to consider ideas that are in the very primary stages of ideation?

Yes. As long it meets the guidelines for negotiating a business arrangement for Swing N Slide to market.

Do you have ideas for those non-parent inventors looking for inspiration?

Obviously, all inventors were children who have played at some time. Look back to your childhood and think about what is missing in today’s playground landscape. A visit to a local park or recreational center where children play may spark ideas.

Lastly, a Google search and study of today’s play products may trigger ideas for innovation. I suspect that there are many inventor innovations from non-related industries that would add value to play sets and accessories.

Your Live Product Search Questions Answered: Q&A with Sure Fit

A few weeks ago, we gave you the opportunity to submit questions for Sure Fit about their Live Product Search for covering innovations. Earlier this week, we touched base with a representative from Sure Fit for an insightful Q & A session, learning more about their business and gaining helpful pointers for submitting to their search.

Q1. What made you decide to partner with Edison Nation?

A1. We want to be a leader in innovative product design as it relates to the slipcover business.   We want to expand our current product line to include new categories and markets while maintaining our reputation as a solution-oriented, “covering” business.

Q2. One of our inventors noted that his idea is still very conceptual; are you willing to consider ideas that are in the very primary stages of ideation?

A2. Yes… It is our job to finalize quality, spec/fit, workmanship, technical testing, etc.  to ensure that product is compliant.  Since our strength is engineering, a conceptual idea is acceptable.

Q3. About “technical improvements to slipcovers (e.g. fit, look or maintenance enhancements).” Could you elaborate more about the “look” aspect? Are you looking for a particular trend in design, materials or colors?

A3. We are not looking for a particular trend in design or materials.  We are open in this arena.

  • We do want easy care.
  • We do want product that will fit in our price structure.  ($59.99- $159.99)
  • We do not want product that needs to be customized (e.g. monogramming).

Q4. Are you open to edgy new prints and designs in fabric to appeal to the ‘hip and fashion conscious’ consumer?

A4. We are not interested in new designs or patterns for our existing product.  That is the function of our design and product development team.  We are instead looking for product innovation.

Q5. Would you accept an item that possibly uses new and traditional fabrics?

A5. Yes.

Q6. Who is your target consumer? Are you looking to increase your consumer base with products that are attractive to teens and college students?

A6. Current target consumer:
  • 33-55 yr old woman
  • Married
  • Employed full-time
  • Household size of 2-3
  • $30k-$90k income
  • Yes, we  are looking to increase our reach to younger customers, either college students or first-time home buyers.

Q7. Do you have a specific price point in mind?

A7. Yes and No.
  • We would like to adhere to our current price structure for similar types of product e.g. slipcovers, etc. If the product opens up a new category, then we would have to evaluate the product and price to see if it is worth pursuing.  A camping tent that uses a Burberry print with design royalties would not be of interest.

Q8. Would the potentially selected products be featured in your online store, or debut in one of your retailers’ locations?

A8. Either, but likely both.

Q9. Can you customize the stretch fabric for different thicknesses and stretch margins?  Is it an indoor and outdoor fabric? Can it be printed upon?

A9. Yes, different weights can be achieved in both wovens and knits but there are limitations—it depends on the fabric/cost.  Additional spandex can be added but there are technical limitations as well as functionality limitations. The fabric can be printed and can be used both indoor and outdoor depending on what it’s being designed to cover.

Q10. Are the inventors required to use your fabric for the idea (360-degree stretch fabric) or can they come up with innovations in that area?

A10. They are not required.  Applying a fabric typically used in another industry to our product could actually be a “new concept” e.g. laminated paper folding chair covers in bright colors that are disposable (used for parties) would be an example of a non woven fabric being applied to our industry.

Innovation Fund Featured in Reuters

News giant Reuters featured Edison Nation’s Innovation Fund today on their website.

Louis Foreman figures just about everyone has an idea for an invention, if not the time, money and expertise to pull it off.

The Charlotte, North Carolina, entrepreneur wants to do something about that. His company announced on Wednesday a $25 million initiative dedicated to bringing individuals’ innovations to the marketplace.

Inventors can submit their ideas to the Edison Nation Innovation Fund ( for $25. No other money is required from them to develop the ideas, and they will share the royalties if the product succeeds.

To read more of the article, click here!

Mattel® seeks outdoor toys that can be used for sports activities and games.

Mattel LogoMattel® is looking for an innovative product to enter the category at mass merchants and has teamed up with Edison Nation to hold a Live Product Search!

Toy giant Mattel® is the worldwide leader in the design, manufacture and marketing of toys and family products. Since 1945, the Mattel® family has encompassed such brands as Barbie®, Hot Wheels®, Matchbox®, American Girl®, Tyco® and a wide array of entertainment-inspired toy lines.

As Mattel® continues creating the future of play, they’re challenging you to ideate on safe and durable compound innovations to outdoor toys that can be used for conflict play (e.g. guns, swords, tag, etc.) and/or sports activities (football, soccer, basketball, etc.). Mattel® is also interested in outdoor invention ideas that are not compound based.

Keep in mind Moms’ primary concerns with outdoor toys:

• Safety
• Durability
• Price
• Promotes physical exercise and physical play

Note: Mattel® is not interested in summer seasonal toys at this time.

Targeted Consumer:
Primary: Boys, ages 5-11
Secondary: Moms of Boys, ages 5-11 (moms are primary purchaser, not a user of the product)

We encourage you to submit a visual representation of your product idea (i.e., sketch or photo). While not required, we highly recommend you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your product innovation. As always, your submission should be unique and protectable (patent protection is helpful, but not a requirement).

To learn more about Mattel®, visit

As with all of our sponsored searches, Edison Nation is not acting as an agent of the search sponsor (in this case, Mattel®). Likewise, not all submitted ideas will be shown to the sponsor.

Click here to submit your idea or learn more!




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ASOTV Selection Announcement

Congratulations to Michael F., from CA, and Nick A., from CA for having their innovations chosen to test for the ASOTV Search! They will all have DRTV spots created for their ideas to test through the cutting-edge platform we have created. These tests will run on television networks throughout the USA and, based on the resulting metrics of these media tests, well-performing products will be selected for a full roll-out.

About the Products
To protect the integrity of the inventions and to ensure the best product launch, we are unable to share specific details while they are in development. However, as soon as these products roll out into the market we will make the announcement right here on the Edison Nation Blog.

VROOM VROOM! NASCAR search is now live!

NASCAR is the smell of exhaust, the skull rattling sounds of the track, the fizz from the cooler, the drivers in logo-smothered fire-suits, ruckus and camaraderie in the stands, the rivalries and drama, the traveling, diehard fans.

NASCAR extends far beyond the 43 stock cars lapping around a track at 200 miles-an-hour.

NASCAR is about the individual talent of drivers and the excitement of the iron-tight teamwork. NASCAR is about the experience. For 40 weeks of the year, an individualNASCAR fan spends upward of $1,000 on merchandise and NASCAR-themed products. 43% of race fans are influenced enough to switch from their usual brand to a NASCAR-labeled product. They’ll even pay more for it. Let bygones be to the southern-bred, backyard-born version of NASCAR. Today, it’s a major league sport coupled with passionate fans, Fortune 500 sponsorships, and a plentiful platform for branding opportunities.

Why are we telling you, our Edison Nation community, about NASCAR?
Because NASCAR wants to see what homegrown product innovations, apparel and merchandise they can put their influential “NASCAR” brand on.

Keep in mind the NASCAR fan experience, and consider new ideas for:

  • Apparel and accessories
  • Track side retail
  • NASCAR-themed gift shop items
  • Memorabilia and collectables
  • Toys
  • Tailgating and other innovations that enhance the fan experience

The millions of male and female fans of NASCAR find and purchase this merchandise at the track, at major retail locations, in gift shops across the country and beyond. If selected for this challenge, your product innovation(s) may be found from Daytona to Talladega to the Las Vegas Motor Speedway.

We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly recommend you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your product innovation. As always, your submission should be unique and protectable (patent protection is helpful, but not a requirement).

To learn more about NASCAR, please visit

Learn more or submit your idea here!