A few weeks ago, we gave you the opportunity to submit questions for Nautilus about their Live Product Search for new fitness products. Earlier this week, we touched base with a representative from Nautilus for an insightful Q & A session, learning more about their business and gaining helpful pointers for submitting to their search.
Q1. Why did you decide to partner with Edison Nation?
A1. We’re always looking for innovative new products. Partnering with Edison Nation gave us an opportunity to connect with a group of inventors that otherwise we wouldn’t have connected with.
Q2. Would fitness accessories fit the bill for this search? Or are you only looking for home fitness equipment?
A2. We define “accessories” as smaller/simpler fitness equipment. So accessories like jump ropes, mats, and pull-up bars are great. Socks, shorts, headbands, etc are not the type of accessories we are looking for. Stay focused on fitness equipment of all sizes. If you go to our catalog site (www.bowflexcatalog.com), you’ll see that we currently offer a number of fitness accessories. As noted in the search criteria, the idea needs to be unique and protectable.
Q3. Would a device that adds to a healthy lifestyle but not necessarily fitness related be acceptable (such as a massage table device)?
A3. While everyone’s steps to a healthy lifestyle will differ slightly; the core ingredients are diet, exercise, sleep, and taking care of yourself(brushing/flossing, sun-screen, massages?, etc.). We are looking for products that help people with the exercise piece of the equation.
Q4. Do you have a preference on indoor or outdoor exercise related devices?
A4. Preferably indoor. When it’s nice outside many people would prefer to go hiking, jogging, biking, play a sport, etc. A device like the pedometer, which can be used indoors or outdoors, and is often someone’s initial purchase for getting fit would be great.
Q5. One of inventors noted that his idea is still very conceptual; are you willing to consider devices that are in the very primary stages of ideation?
A5. Sure. If it’s a great idea, we can take it to the next level. The only caution I’d provide is that it’s often much easier to get people excited about an idea if you have a prototype to show them.