Category Archives: Live Product Search

New Name Search!

NAME SEARCH IX: Travel Mug

Deadline: Friday, October 1st, 2010 at 11:59PM Pacific Time (US & Canada)

For this challenge we’re going to need you to think smartly and on the fly when helping brand the next Edison Nation product. We can only give you two weeks to submit, so submitters, start your engines!

The individual whose product name is selected will receive $500 and some virtual high fives in the forums from worthy opponents. 
Since launching Name Searches, we’ve had a couple instances where several people have submitted the same winning name. In these situations, the person who submitted first will receive the $500 payment.

Details of our new Name Search are included below:|

Name Search Product IX: Travel Mug
Launch Date: Monday, September 13, 2010
Deadline: Friday, October 1, 2010

Challenge Details:
More than half of all adults in the United States drink coffee every day. And since many Americans are on the go, they often drink their coffee from travel mugs!

We’ll be testing a revolutionary new coffee mug for on-the-go coffee drinkers. We can’t go into much detail, but this product will bring coffee drinkers a new level of convenience, whether at home or on the go.

Target Customers: Coffee, tea and hot beverage drinkers

Distribution Channels: All

Price point: $14.99-$19.99

Competitors:
GSI Outdoors 12 oz. Microwavable Stoneware Travel Mug – http://bit.ly/baauCm
Aladdin Sustain Recycled & Reusable 16 Oz Travel Mug – http://bit.ly/9mMHnY

About Name Searches:
In addition to traditional Live Product Searches, Edison Nation now hosts “Name Searches” to get your clever ideas for new product names.

No amount of engineering or design can substitute for a strong brand and identity that instantly connects customers with a product.

Each name suggestion costs just $5 to submit to cover Edison Nation’s screening process. And you can breathe a sigh of relief since there’s no lengthy submission process to worry about. After all, the name should say it all, right?

The individual whose product name is selected will receive $500 for their creative genius. In instances where more than one person submits the same chosen name, whoever submitted first will receive the $500 payment.

Learn more or submit your idea here!

Last Chance Reminder: Sportcraft LPS Closes at Midnight PST!

sportcraft-logoWater babies, be of good cheer: summer’s finally here and Sportcraft is steering into open seas to discover uncharted product territory!

Sportcraft has been a market-leading supplier of home recreational indoor and outdoor sports products for more than 80 years. They made croquet and badminton cool in the U.S. in the early 20’s, and continue a legacy of providing families with fun recreational products.

Sportcraft is looking for your water product innovations for children and adults that revolve around activity, recreational sports or general play. Submissions should be intended for use at the pool, beach or other situations involving water.

You may like to consider emerging trends within the category, such as products capable of maneuvering in the water, products that fly, or those integrating technologies and electronics (i.e. LED lights, glow-in-the-dark capabilities and so forth).

Product submissions should:

• Appeal to Sportcraft’s broad customer base of men, women and children ages 5 and up
• Be cost-effective and reasonably priced, with a targeted MSRP price less than $30.00
• Have mass-market appeal 
• Be unique and protectable (patent protection is helpful, but not a requirement)

We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly recommend you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.

Each idea costs just $25 ($20 for Edison Insiders) to submit and, as long as you maintain Edison Insider membership, your idea may be submitted to as many searches as you like at no additional cost. Click here for more details on Live Product Searches.

Through the years, Sportcraft has remained a leader in the home recreation industry by consistently being the first to market with value-driven products that the whole family can enjoy together. Today, more than 13 million customers a year will choose Sportcraft products, and the Sportcraft brand has become ubiquitous with family fun.

To learn more about Sportcraft visit www.sportcraft.com.

Learn more or submit your idea here!

New Live Product Search: Nautilus is looking for the next big idea in home fitness!

nautilus-elliptical-trainer-11340-6832_mediumWith innovative products like the Bowflex® Home Gym, Treadclimber®, and SelectTech® Dumbbells; Nautilus provides fitness solutions to customers that emphasize innovation and efficiency. Whether it’s for cardiovascular exercise or strength exercise, hardcore trainers or couch potatoes, Nautilus wants to see your product ideas for new home fitness equipment. Products should be intended for use by adults in their homes.

Product ideas should provide a superior value compared to current products in the market in at least one of the following areas:

• Efficiency – Burn more calories or build more muscle in less time
• Value – Lower cost and/or smaller size of the product with the same benefits
• Motivation – Fun to use or other motivation

Product ideas should also target the consumer’s need to:

• Look good – exercising to improve physical appearances
• Feel good – exercising to get or stay healthy
• Get a jump start on physical fitness – if they are not currently exercising, how can you help get them going?

Nautilus, Inc. is a pure fitness company that provides the tools and education necessary to help people achieve a fit and healthy lifestyle. With a brand portfolio that includes Nautilus®, Bowflex®, Schwinn® Fitness and Universal®, Nautilus manufactures and markets a complete line of innovative health and fitness products through direct, retail, specialty and international channels. For further information on Nautilus, please visit their web site at www.nautilusinc.com.

For this search, please submit your home fitness product ideas that emphasize efficiency, value or motivation. While not required, we highly encourage you to submit video of yourself demonstrating a prototype or the benefits and execution of your submission. As always, your submission must be unique and protectable.

Please note:

• Submissions should have a suggested MSRP of $1,000 or less. 
• Nautilus is only interested in ideas that include a physical product. Submissions strictly centered on a new fitness program or DVD routine (think P-90X) will not be selected. Submissions may rely heavily on programming recommended by the inventor, but there needs to be a physical product involved.

Each idea costs just $25 ($20 for Edison Insider members) to submit and, as long as you maintain Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Search.

Learn more or submit your idea here!

ASOTV Q2 Selection Announcement!

as_seen_on_tv_logoCongratulations to Toni L. from Florida, Steve B. from New Jersey, Lanky L. from Illinois and Shawna M. from Delaware for having their innovations chosen to test for the ASOTV Q2 Search!  They will all have DRTV spots created for their ideas to test through the cutting-edge platform we have created. These tests will run on television networks throughout the USA and, based on the resulting metrics of these media tests, well-performing products will be selected for a full roll-out.

About the Products
To protect the integrity of the inventions and to ensure the best product launch, we are unable to share specific details while they are in development. However, as soon as these products roll out into the market we will make the announcement right here on the Edison Nation Blog.

Last Chance Reminder: Microban Closes at Midnight PST!

Microban International, Ltd. is the global expert in built-in antimicrobial product protection that helps products stay cleaner and fresher for longer.

Products with the Microban logo have been manufactured with antimicrobial protection that work continuously to protect that product from the growth of microbes such as bacteria, mold and mildew. Microban antimicrobial technologies are engineered to provide safe, durable and effective antimicrobial protection that keeps products cleaner for longer and cleaner between cleanings.

For products frequently contaminated by bacteria, mold and mildew – Microban provides an added level of cleanliness and peace of mind.

Microban is now seeking new home products that stay cleaner for longer – by design.

For this search, consider it a “given” that Microban antimicrobial technology will be incorporated into your home product at some stage in the process for that added level of cleanliness.

In addition to Microban antimicrobial technology, how will your submission’s physical design or engineering improve the product’s ability to stay cleaner – or be more easily cleaned – than other comparable products?

Consider the following:

• What products harbor dangerous microbes because of their function or location in the home? 
• What products are used in the home on a regular basis and could really benefit from an added level of defense against bacteria, mold and mildew?
• Microban technologies can be engineered into a broad range of materials including: polymers, textiles, coatings, paper, ceramics and adhesives (note: it cannot be incorporated into glass or uncoated metal). 
• The customer: in general, women and people with children in the home have a greater affinity for products containing antimicrobial protection.

A few examples to get your innovative juices flowing:

• Can you invent a bathmat or shower curtain designed to stay cleaner?
• Can you create an innovative sponge, new cleaning tool or kitchen gadget that’s built to better withstand bacteria growth in the kitchen?
• What about a pillow that’s designed to better retard dust mites? Or a faster-drying kitchen or bath towel to inhibit bacteria growth?

We encourage you to submit a visual representation of your submission for a new home product (i.e., sketch or photo). While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation. As always, your submission must be unique and protectable.

Make sure your submission:

• Is a product that would be considered cleaner or more sanitary than comparable products because of its unique design or engineering
• Can be priced competitively with similar offerings in its category
• Is for a non-electric product found in the home 
• Does not have primary components made of glass or uncoated metal (these substrates are not compatible with antimicrobial technologies)

Each idea costs just $25 ($20 for gold members) to submit and, as long as you maintain gold membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.

Microban has a broad portfolio of antimicrobial technologies that enables them to custom engineer safe, durable and effective antimicrobial solutions for even the most unique product applications. The company is committed to environmental stewardship and utilizes a wide range of technologies and formulations with environmentally friendly attributes, including low and no VOC products, non-formaldehyde formulations, recycled masterbatches and formulations compliant with environmental/regulatory standards such as RoHS.

To see a wide range of products currently available with Microban antimicrobial protection and to learn more about the company, visit www.microban.com.

Learn more or submit your idea here!

It’s a Dog Eat Dog World

features-lps-gold

Congratulations to Ryan D. from California, James F. from California, Linda A. from Florida, Kyle L. from Idaho, and Ken E. from Ohio for having their innovations chosen for commercialization by Bed Bath & Beyond for the Paws Life search!

Important to note: both Ryan and Ken submitted their innovations to two other Live Product Searches through Edison Nation. They both made it to the Finalist stage, but their ideas were ultimately turned down by the sponsors. This is a great example of why becoming an Insider (or even re-submitting ideas to different searches) can be beneficial.  Just because your innovation isn’t a perfect fit for one sponsor doesn’t mean it wouldn’t be for another sponsor. (There are plenty of sponsors in the sea!)

Also, I’d like to personally congratulate James F. for gaining his first G8!  James has been an active member of the Edison Nation in the forums and he has submitted to more Live Product Searches than I can count!  Congratulations James.  You deserve it!

About the Products
To protect the integrity of the inventions and to ensure the best product launch, we are unable to share specific details while they are in development. However, as soon as these products roll out into the market we will make the announcement right here on the Edison Nation Blog.

The Team Heads to Rawlings!

Check out some of the teams’ pictures from their Rawlings’ presentation this past Thursday.

Last Chance Reminder: General Mills Closes at Midnight!

GeneralMills logo gif

Easy as pie…or is it? General Mills seeks innovative packaging solutions.

Deadline: Monday, July 26th, 2010 at 11:59PM Pacific Time (US & Canada)

Whoohoo! A familiar sound to most, it’s the Pillsbury dough boy’s iconic battle cry that can make your mouth water for the brand’s flaky, buttery, oh-so-delicious crust that’s American as pie itself.

General Mills is the $15 billion+ food company behind Pillsbury’s famous pie crust and responsible for more than 100 other leading U.S. brands and other category leaders around the world.

Pillsbury’s team is investigating lower cost packaging solutions for its popular pie crust and would like to see your novel alternatives for its current paperboard carton – that is, without sacrificing product functionality or consumer satisfaction.

Pillsbury’s current pie crust and packaging features:

• One rolled refrigerated pie crust per pouch 
• Two pouches per carton
• Twelve cartons per case (shipped to vendors)

Submissions that further complement or enhance the flavor, storage conditions and consumer preparation experience of the pie crust are a plus (but not required). Plastic film or other packaging technologies beyond paperboard are possible approaches to consider.

Even though Pillsbury pie crust is rolled in its current packaging, it may also lie flat.

Product temperature requirements to factor in:

• The optimal entering/arriving temperature is 40, +/-5°F, and should not exceed 50°F
• The storage temperature at frozen state in stores and later in consumers’ freezers is -10, +/- 5°F

We encourage you to submit a visual representation of your innovative packaging solution (i.e., sketch or photo). While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation. As always, your submission must be unique and protectable.

Innovative pie crust packaging solutions should be:

• Economical
• Self-supporting and displayable on a shelf
• Able to withstand refrigerated and frozen conditions
• Executable with limited process change, to be assessed by manufacturers after the idea is reviewed by General Mill’s Pillsbury team

General Mills will not consider submissions whereby:

• Product is folded or creased in any way
• Product size and weight is altered
• There are changes in product’s freeze-thaw stability
• There are changes in handling properties
• Product quality is reduced 
• The product count per case shipped changes

Each idea costs just $25 ($20 for gold members) to submit and, as long as you maintain gold membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.

For further information on the products Pillsbury carries visit www.pillsbury.com and to learn more about General Mills, go to www.generalmills.com.

Learn more or submit your idea here!

New Live Product Search: WestPoint Home seeks textile-based organization and storage innovations for the home.

westpointhome_160x120Description

WestPoint Home, a leading textiles manufacturer and marketer of bed and bath home fashions, is back with a new challenge!

For this search, WestPoint Home is looking for your storage and/or organization innovations found within the home. From the kitchen to the bedroom, the bathroom to the linen closet, the attic and beyond – how can you make home organization and storage better?

Keep in mind that great organization and storage products oftentimes:

• bring sanity and order to our lives;
• simplify lives by saving energy, space and time;
• offer greater peace of mind;
• can serve more than one purpose (multi-functional).

Don’t limit yourself, but remember that WestPoint Home is a textile manufacturer and your innovations should utilize textile components. Their products sell into mass market channels ranging from Walmart to Bloomingdales, so WestPoint Home is open to reviewing submissions of various price points.

For your submission consider the needs and interests of WestPoint Home’s end users in their range of life stages, including but not limited to:

• elementary, middle and high-school-aged children learning to organize and pick up after themselves;
• the college-bound student wondering how they’ll make do in their new cracker box-sized “home away from home”;
• young married couples moving into their first home together;
• families in transition or moving;
• empty nesters rearranging and downsizing the lives they’d grown accustomed to for years.

WestPoint Home has already partnered with several Edison Nation members to bring their ideas to market, and now searches for continued success.

Requirements

We encourage you to submit a visual representation of your textile-based organization and/or storage innovation for the home. While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation. As always, your submission must be unique and protectable.

Each idea costs just $25 ($20 for Edison Insiders) to submit and, as long as you maintain Edison Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.

Current WestPoint Home brands include Martex, Baby Martex, Grand Patrician, Utica, Chatham, Vellux, Lady Pepperell and several more. Licensed brands include Ralph Lauren, Izod, Carribean Joe, Hanes, Harley Davidson, Little Missmatched and Rachael Ray.
For more information on WestPoint Home, please visit http://www.martex.com.

Learn more or submit your idea here.