Archive for the ‘Live Product Search’ Category
Sleep Innovations is searching for new memory foam products.
Deadline: Monday, July 12th, 2010 at 11:59PM Pacific Time (US & Canada)
Edison Nation is partnered with the leaders in the DRTV (infomercial) business to host quarterly As Seen On TV product searches to help them find great new products to launch in the more than $200 billion direct response television market.
These are the same folks who brought you Bendaroos, Collagen 5, Floam, Hooked On Phonics, Mighty Putty, Mighty Mend It, Omelette Pan, SmartSpin, Strap Perfect and many more. Now they are turning to you to find the next great DRTV product.
The best of your submissions will be presented to these partners for their possible selection as DRTV products following the search’s close this summer and beyond.
The world of DRTV has grown exponentially and we want to help you find your niche within this multi-billion dollar industry. Today, more than 63% of Americans watch infomercials. Over the years, the most successful DRTV products have come from the following product categories:
• Beauty and Health
• Weight Loss
• Kitchen Gadgets
• Household Cleaning Products
• Pain Relief
• Pet Products
• Self Improvement
• Sleep Aids (Snoring remedies)
• Lawn & Garden
When developing your submission, there are some key questions to consider – the same key questions that Edison Nation’s partners will ask as they review your submission:
• Does your product solve a common problem or fulfill a dream?
• Does your product transform your lifestyle?
• Does your product appeal to impulse buying? Does it hit hot buttons?
• Can the product be easily explained or demonstrated in a visually interesting manner?
• Does your product have mass market appeal?
• Does your product have a fascinating story to tell about its development and/or use?
• Is your product’s perceived value at retail 5 times greater than the cost to manufacture?
• Is your product an incredible value – a bargain that cannot possibly be missed?
• Does the product have the potential for on-going sales (refills, supplies, etc…)?
With all of our quarterly ASOTV searches, the following system applies:
1.) All G8’s (when the exclamation point on your dashboard turns green) whose ideas are selected will have their ideas tested through a new cutting-edge platform that we’ve created. These tests will run on television networks throughout the USA. We’ll pick up the bill for everything – including creating the infomercial, whatever product development is needed, paying for the television advertising, etc…
2.) Based on the resulting metrics of these media tests, products will be selected to take to market. Each product selected will be awarded the $2,500 advance and we will launch a full-blown DRTV campaign for your product nationwide. If you’re product is tested but doesn’t pass, we’ll give you EVERYTHING that we created in the testing process so that you can give it a shot on your own if you desire.
3.) ASOTV media testing and the associated metrics have been refined to a science by the industry. If an idea meets the target metrics, it’s nearly guaranteed to be a success and we can put significant resources behind it very quickly through our network of DRTV partners.
There is no limit to the number of ideas that may be selected for each search.
Your submission must be unique and protectable. We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.
Each idea costs just $25 ($20 for Edison Insiders) to submit and, as long as you maintain Edison Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.
Edison Nation listens to what our community has to say, and we keep hearing you have the million dollar idea, but we don’t have a search for you to submit to. Edison Nation is now hosting an “open” search exclusive to our Edison Insiders. If you have a rock-star idea, submit it to the Open Search. It works just like out sponsor-specific Live Product Searches, except we’ll work with any consumer goods retailer or manufacturer in any mass-appeal category.
If your idea is selected for this search and you reach the Finalist stage – also called “G7” – the Edison Nation team will identify the ideal prospective partners for your idea, whether they are companies we have previously worked with or not.
For this search, Edison Nation wants to see your best new product concepts spanning any industry or category.
Keep in mind that top ideas will:
- Have broad appeal (no niche ideas that only you, your best friend and grandma would buy!)
- Be considered consumer products (i.e. no industrial equipment, technological advancements without application and so forth)
- Be protected by a trade secret or patent, or a concept that can be protected by a trade secret or patent
- Have high marketing and sales volume potential
Part of the fun in hosting an Open Search is that there aren’t many rules and requirements! Edison Nation will consider any unique and innovative concept as long as it is for a new consumer product with mass market appeal.
While not required, we highly encourage you to submit a video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.
Edison Insider Open Search FAQ
How much does it cost to submit?
The cost to submit to the Open Search is $20. Each entry will be reviewed by a team of Edison Nation product development and intellectual property experts. Your submission fee helps defray a portion of the actual cost of reviewing each submission.
Why are opt-ins not allowed for this search?
This is an opportunity for you to submit ideas that haven’t been a fit in any other search. You can update and submit any idea that you’d like, but we really want new and fresh ideas that haven’t been a fit anywhere else. Be creative!
I’m not an Edison Insider, can I still submit to the Open Search?
No, only Edison Insiders can submit to the Open Search. Click here for more information about Edison Insider membership.
What happens if I make it to G-7 in the Open Search?
After you receive a G-7, the Edison Nation team will identify the ideal prospective partners for your idea, whether they are companies we have previously worked with or not.
I’m a finalist; how long will it take to hear anything?
The Edison Nation Licensing Team may take up to six months to find a home for your product after it becomes a finalist.
It has been six months since my product made it to finalist in the Open Search. What now?
At the end of the six months, we will announce the inventor (or inventors) whose idea was selected for commercialization. Just as with our traditional Live Product Searches, those who are selected will receive an immediate $2500 advance on future payments.
How often do you host Open Searches?
Open Searches are held twice a year, in June and December.
Congratulations to Will H. and Ric P. from Indiana, Ron S. from California, and Larry C. from New York, for having their innovations chosen to test for the ASOTV Q1 Search! They will all have DRTV spots created for their ideas to test through the cutting-edge platform we have created. These tests will run on television networks throughout the USA and, based on the resulting metrics of these media tests, well-performing products will be selected for a full roll-out.
About the Products
To protect the integrity of the inventions and to ensure the best product launch, we are unable to share specific details while they are in development. However, as soon as these products roll out into the market we will make the announcement right here on the Edison Nation Blog.
New Live Product Search: Microban is looking for novel home products designed to stay cleaner for longer.Tuesday, June 15th, 2010
Microban International, Ltd. is the global expert in built-in antimicrobial product protection that helps products stay cleaner and fresher for longer.
Products with the Microban logo have been manufactured with antimicrobial protection that work continuously to protect that product from the growth of microbes such as bacteria, mold and mildew. Microban antimicrobial technologies are engineered to provide safe, durable and effective antimicrobial protection that keeps products cleaner for longer and cleaner between cleanings.
For products frequently contaminated by bacteria, mold and mildew – Microban provides an added level of cleanliness and peace of mind.
Microban is now seeking new home products that stay cleaner for longer – by design.
For this search, consider it a “given” that Microban antimicrobial technology will be incorporated into your home product at some stage in the process for that added level of cleanliness.
In addition to Microban antimicrobial technology, how will your submission’s physical design or engineering improve the product’s ability to stay cleaner – or be more easily cleaned – than other comparable products?
Consider the following:
• What products harbor dangerous microbes because of their function or location in the home?
• What products are used in the home on a regular basis and could really benefit from an added level of defense against bacteria, mold and mildew?
• Microban technologies can be engineered into a broad range of materials including: polymers, textiles, coatings, paper, ceramics and adhesives (note: it cannot be incorporated into glass or uncoated metal).
• The customer: in general, women and people with children in the home have a greater affinity for products containing antimicrobial protection.
A few examples to get your innovative juices flowing:
• Can you invent a bathmat or shower curtain designed to stay cleaner?
• Can you create an innovative sponge, new cleaning tool or kitchen gadget that’s built to better withstand bacteria growth in the kitchen?
• What about a pillow that’s designed to better retard dust mites? Or a faster-drying kitchen or bath towel to inhibit bacteria growth?
We encourage you to submit a visual representation of your submission for a new home product (i.e., sketch or photo). While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation. As always, your submission must be unique and protectable.
Make sure your submission:
• Is a product that would be considered cleaner or more sanitary than comparable products because of its unique design or engineering
• Can be priced competitively with similar offerings in its category
• Is for a non-electric product found in the home
• Does not have primary components made of glass or uncoated metal (these substrates are not compatible with antimicrobial technologies)
Each idea costs just $25 ($20 for gold members) to submit and, as long as you maintain gold membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.
Microban has a broad portfolio of antimicrobial technologies that enables them to custom engineer safe, durable and effective antimicrobial solutions for even the most unique product applications. The company is committed to environmental stewardship and utilizes a wide range of technologies and formulations with environmentally friendly attributes, including low and no VOC products, non-formaldehyde formulations, recycled masterbatches and formulations compliant with environmental/regulatory standards such as RoHS.
To see a wide range of products currently available with Microban antimicrobial protection and to learn more about the company, visit www.microban.com.
Just a reminder: the World Kitchen/Pyrex search closes tonight at 11:59pm PST. Cook up something tasty and submit it to the search!
Recognized for its red-lettered glassware donning the shelves of kitchens around the world, Pyrex products have been inspiring confidence in the home since 1915 by delivering smarter kitchen tools for everyday use. Pyrex mixing, measuring and prep items are essentials that help every cook tackle all recipes, whether it’s your go-to dish or uncharted culinary territory.
Since Pyrex mixing, measuring and prep products have been kitchen staples for years now, World Kitchen is challenging you to redefine mixing, measuring and prep tools, making them more space-efficient, time-sensitive and versatile for today’s Pyrex consumer and their cooking techniques.
When preparing your submission, consider the following:
• What does “prep” mean? Does preparing in the kitchen just involve mixing bowls and measuring cups? What other activities encompass food prep and what new products do home cooks need?
• How can prep and measuring items be integrated into other kitchen appliances, such as the microwave, stovetop, oven or refrigerator?
• How can new Pyrex products be developed that complement existing mixing, measuring and prep tools? To cross boundaries and function with other kitchen products beyond the Pyrex-specific brand?
• How can the Pyrex product consumer’s experience be improved in the kitchen, to make meal preparation easier, faster and more space-efficient?
• How could it serve more than one function, increasing its versatility and value to the consumer?
• Product ideas that are strictly large or countertop appliances will not be considered. Handheld or battery-operated are okay.
Specifically, World Kitchen wants to see efficiency-based advancements and developments for mixing, measuring and prep tool products that save cooks on time and space in the kitchen. Ideas may be specific to North American consumers (and Americans conventional prep and measuring activities), or can also be oriented toward another global consumer segment for Pyrex products, which includes China, Korea, Japan and India.
Your idea should be:
• Unique and innovative for its utility (no aesthetically pleasing mixing bowl designs, please!)
• Patented, patent-pending or protectable
• Geared toward the primary audience for Pyrex products, young to middle-aged women that enjoy cooking and entertaining for friends and family, and aspire to be better cooks (i.e. ergonomic-based submissions for the elderly are not ideal)
• Consistent in pricing with current prep, measuring and mixing products available at mass market retail
• Space-efficient (no strictly large or countertop appliances)
• Able to be developed using current manufacturing methods and technologies, and without significant R & D or development costs
While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.
Each idea costs just $25 ($20 for gold members) to submit and, as long as you maintain gold membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Search.
Pyrex is a registered trademark of Corning Incorporated, used under license by World Kitchen, LLC, which manufactures and markets bakeware, dinnerware, kitchen and household tools, rangetop cookware and cutlery products sold under well-known and trusted brands including CorningWare®, Corelle®, Revere®, EKCO®, Baker’s Secret®, Magnalite®, Chicago Cutlery®, OLFA® and OLO®.
A few weeks ago, we gave you the opportunity to submit questions for Sleep Innovations about their Live Product Search for new memory foam products. Earlier this week, we touched base with a representative from Sleep Innovations for an insightful Q & A session, learning more about their business and gaining helpful pointers for submitting to their search.
Read the questions and answers below:
Sleep Innovation Q&A
Q1. Why did you choose to partner with Edison Nation to find innovative products?
a. As a Company, Sleep Innovations has always been focused solely on the bedding market. Part of our growth strategy is to expand into new product categories, but our internal focus has been around bedding products for so long that we felt we could use an outside perspective. We have always been intrigued by the concept of open innovation and Edison Nation presented us with an opportunity to leverage a group of very creative minds.
Q2. You gave a pretty big range for the price-point, anywhere from $15 to $1000; it leaves a lot of room to be creative, but can you expand a little bit on why price is not an issue, or why there’s such a gap?
a. We sell a wide range of products to a fairly wide group of customers. The comfort products we know we can market range from pillows and supports all the way up through large mattresses and furniture. The ability of visco elastic foam to provide comfort is a wide open window.
Q3. When you think of memory foam, you think of anything bed-related: to get our inventors thinking outside of the box, what other “foam-homes” have you considered?
a. We came to the realization that by designing products just for the bedding market we were only touching the consumer for eight hours a day. We know there are times during the other 16 hours that people could be more comfortable. Whether it’s traveling, working, playing a sport or just relaxing, we know that memory foam can make your life better.
Q 4. What are some unconventional uses for memory foam that you’ve come across, considered, seen?
a. One of the interesting properties of memory foam is its ability to isolate vibrations. (You’ve all seen the guy jumping on the bed without upsetting the wine glass.) We have seen memory foam in high performance vehicle and aircraft designs to separate the pilot/drivers from the vehicle.
Q 5. Are you just looking for new products that use the current memory foam you already produce, or new types of memory foam in general?
a. We would look at new foam formulations for sure, but we don’t think we’ve even scratched the surface of what just the standard memory foam is capable of. Since we started looking at new opportunities over the past few months there have been dozens of really interesting applications surfaced that we have never thought of. All out of standard memory foam.
Q 6. Who do you consider to be the primary user of your products? Young, adult, male, hunchbacks, female?
a. See, there’s another one. We have not explored the hunchback market nearly enough. Just about anyone can benefit from the properties of memory foam. The very young person can use it for protection; the older person can use it to restore some of the comfort they once had in doing everyday tasks. We really don’t see any limits in the demographics.
Q 7. Are there any items you’re specifically not looking for?
a. I would not want to see just a rectangular mattress or topper. (I see those in my sleep…literally) Other than that, leisure suits.
Q 8. You sell some items on your site that are battery-operated. Are you looking for battery-operated, electric items, or something simpler?
a. We’re open to anything. We have some products that vibrate to relax muscles and some that apply heat. Because this is a material that has not had a lot of focus placed on it from a product innovation standpoint, we suspect there are still some very simple products out there that have yet to be found. We have a lot of both internal and external capabilities, so we’re not afraid of technology.
Q 9. Is it more important for the submitters to focus on the product design or the function-or both?
a. Our minds are still around memory foam as a comfort providing product. It’s something that consumers become very intimate with. From that stand point people really like good design that also functions well. On the other hand, we know that cool sells, and this is ultimately a consumer product.
Q 10. Can the idea include other components/parts/features that add value to the memory foam-based product?
a. Yes. Sometimes we wish the whole world was made out of memory foam. (Remember that the next time you trip and fall down an elevator shaft. But we’re realistic and know sometimes you have to design something to hold the memory foam.
Q 11. What new markets has SI targeted for expansion?
a. We’re currently conducting market and trend research to identify key target markets for our product. We’re hoping that some of the ideas that come out of this exercise will drive us into some high value markets.
Q 12. Should the inventors be able to provide a prototype or mock up to support the idea?
a. I’ve always said that a picture’s worth a thousand words and model’s worth a thousand pictures…But then again, my first job out of college was in a model shop. Another cool thing about foam is that it can be cut and sculpted with an electric knife. Models aren’t required, but if you’re trying to convey your design, memory foam is a cheap date.
Hi everyone! Check out these pictures of our Live Product Search review team preparing to make their final presentation at Presto yesterday!
Just a reminder: The Rawlings Innovative Product Search and ASOTV Quarterly search will both be closing at 11:59 pm PST tonight! Tweak those last minute submissions and send them in!