Category Archives: Live Product Search

ASOTV Quarterly Search Feedback

Hi everyone,

As we close our newest ASOTV search, I wanted to take the opportunity to give everyone (Insiders and non-Insiders alike) an opportunity to discover why your innovation may not have been chosen for the ASOTV searches.

Many of you have submitted to several of the ASOTV searches and we hope this blog post sheds some light on the ASOTV process and gives you an idea on how to improve your submissions moving forward.

Happy Inventing!

Kelly

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Edison Nation has reached another milestone. As an Insider, you are probably aware that the time has come to provide feedback on the idea(s) submitted to the ASOTV Quarterly Search which ran from July 6th, 2010 to September 7th, 2010. Since the launch of the Insider program in June 2010, ideas not selected at the Finalist stage have received feedback based on the search sponsor’s reaction and response to the idea.  However, because all of your ASOTV ideas are shown to multiple companies during different presentations, the feedback for these Live Product Searches differs from other searches hosted on Edison Nation.

Most of our search sponsors are looking for innovation in specific categories. Our ASOTV searches encompass a variety of consumer product categories and the groups that we present to are looking at the ASOTV product ideas from a much more universal perspective. In short, they address one question: “Is this a fit for direct response television?”  Most of these groups have been in the industry since its inception and have the ability to weigh an idea against this simple question and make an educated decision.

For those of you who were not selected in this ASOTV search, we don’t want to simply state: “This idea wasn’t a fit for direct response television.” Instead, the Edison Nation team wants to provide a more in-depth explanation.

The most common reasons an ASOTV company does not move forward with an idea:

  • The product appeals to only a niche market of consumers
  • The product is not solving a big enough problem to be commercially viable
  • The category for the product is overcrowded
  • The development for the product concept would be too costly
  • The price-point for the product is too high
  • The item is seasonal
  • Someone in the industry has previously worked on a similar idea and it was ultimately a failure

We are aware that even still several of you will fall into a unique category not stated above.  Many of you have submitted one or several ideas to the ASOTV searches. In the past we encouraged you to continue to submit the same idea since we’re always adding new direct response companies for each ASOTV search. If you are one of our enthusiastic ASOTV submitters, please know your ideas have been shown to ALL of these companies.  If they have not moved past the Finalist stage in consecutive searches, we believe it’s time to give the idea back to you. You can either make significant, meaningful changes and resubmit to future ASOTV searches, or pursue the idea on your own.

We hope this provides you with valuable insight as to why your concept was not chosen to move forward in the ASOTV process and we look forward to viewing your new (and improved!) ideas.



The Edison Insider Search is Now Live!

Edison Insider Exclusive! Open Search for any new product innovation.

Deadline: Monday, February 28th, 2011 at 11:59PM Pacific Time (US & Canada)

Edison Nation listens to what our community has to say, and we keep hearing you have the million dollar idea, but we don’t have a search for you to submit to. Edison Nation is now hosting an “open” search exclusive to our Edison Insiders. If you have a rock-star idea, submit it to the Open Search. It works just like our sponsor-specific Live Product Searches, except we’ll work with any consumer goods retailer or manufacturer in any mass-appeal category.

If you would like for your Open Search submission to also be considered for Season 4 ofEveryday Edisons, you must submit your idea no later than January 12, 2010.

All submissions received past the January 12th Everyday Edisons deadline will be treated as typical Edison Nation submissions and be subject to standard Open Search rules and guidelines.

If your idea is selected for this search and you reach the Finalist stage – also called “G7” – the Edison Nation team will identify the ideal prospective partners for your idea, whether they are companies we have previously worked with or not.

For this search, Edison Nation wants to see your best new product concepts spanning any industry or category.

Keep in mind that top ideas will:

• Have broad appeal (no niche ideas that only you, your best friend and grandma would buy!)
• Be considered consumer products (i.e. no industrial equipment, technological advancements without application and so forth)
• Be protected by a trade secret or patent, or a concept that can be protected by a trade secret or patent
• Have high marketing and sales volume potential

Part of the fun in hosting an Open Search is that there aren’t many rules and requirements! Edison Nation will consider any unique and innovative concept as long as it is for a new consumer product with mass market appeal.

While not required, we highly encourage you to submit a video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.

Please note, this is an opportunity for you to submit ideas that haven’t been a fit in any other search. You can update and submit any idea that you’d like as a new idea, but we really want new and fresh ideas that haven’t been a fit anywhere else. For this reason, we do not accept opt-ins to the Insider Open Search.

Learn more or submit an idea here.

Q&A with Sassy Baby Toys!

Q 1. You all seem pretty product development savvy; what made you decide to partner with Edison Nation?

A. 1No matter what level of experience, good ideas can come from anywhere.  Edison Nation simply provides us the opportunity to garner these ideas from more sources.

Q2. When looking at innovations, what’s the most important feature or benefit you need to see when considering this potential, new Sassy Baby product?  Is it about being easy-to-clean and/or easy-to-manufacture? Please expand on Sassy’s signature traits for our inventors to keep in mind when submitting to your Live Product Search.

A2. Signature traits are “helps baby or mom.”  From developing baby’s skills to making our millennial mom’s life easier, solving an existing problem or addressing a need, Sassy is all about finding innovative ideas that are easy to recognize and understand.

Q3. You’re very involved with educating the community on child care, and the 2010 Blogger Bash seemed like a hit: why did you all decide to take such an active role in child development, instead of just offering cute, functional products like other manufacturers?

A3.  It’s easier to trade just on price, but we prefer to compete by being different than other manufacturers by adding value to our brand with these kinds of topics and events.  Education is one way we help differentiate the brand.

Q4.  One of our inventors noted that his idea is still very conceptual; are you willing to consider ideas that are in the very primary stages of ideation?

A4.  Yes, if he has a vision and can articulate it clearly.  There needs to be some reasonableness to the idea, however – it can’t just be a verbal “wish.”  It is not an “invention” if there is not some basis in reality with regard to translation into something functional.

Q5.  From one of our Edison Nation members: would a learning device be acceptable? What about an attachable device for a baby’s crib, or changing table and travel items?

A5.  An attachable device, changing table and travel items that have patent potential and are also safe would be of interest.  “Learning” is a tough sell in our category.  Moms struggle with credibility of learning claims for infants.

Q6.  You noted that “today’s popular infant toys and products increasingly make use of current fashions, music and trends, and that you recommend considering ideas that inspire the senses, and “grow with the child” capabilities or properties.” Are there any other hot fashions and trends in your industry for inventors to consider?

A6.  We would love inventors to be “on top” of the hot trends and bring us that information as well as their great ideas.

Q7.  Children’s toys, games and products need to meet rigorous standards found with industry product testing. How will this affect or influence your review of the innovations presented to you?

A7.  We would have no expectation that all standards would be met, but those that are obviously unsafe would immediately be eliminated.

Q8.  Does Sassy Baby have a tradition in working with outside inventors or is your search with Edison Nation your first foray?

A8.  We have worked one on one with inventors over the last 25 years – this is our first experience with Edison Nation.

Q9.  What’s your opinion on the organic and eco-friendly trend within children’s products? Is this element a bonus for our inventors to consider?

A9.  It is of interest to our consumers if it is safe and costs the same.  Safety overrides green.

Q10.  Do you have other insights to share with our innovators submitting to your search challenge?

A.10  Identify a problem universally experienced by parents of infants and solve that  problem in a clear and self-evident manner.  Moms want their babies to be smart and high achievers – so products that help with that are a hit!

Q&A with Brica Baby

A few weeks ago, we gave you the opportunity to submit questions for Brica Baby about their Live Product Search for new travel and bath innovations. Earlier this week, we touched base with a representative from Brica Baby for an insightful Q & A session, learning more about their business and gaining helpful pointers for submitting to their search.

Q1. Why did your company decide to partner with Edison Nation?

A1. Edison Nation has a proven track record of success.  We were drawn to the quality of inventors and ideas that Edison Nation attracts.

Q2. Your products won’t be on store shelves until next fall; what made you decide to partner with Edison Nation so early in your company’s history?

A2. Whereas the brand BRICA is new, our company has been an innovator and leader in the industry for 15 years.  BRICA is the new name (and brand) of Blue Ridge International Products.  Blue Ridge International sold most of its products under the brand “Safe-Fit”.

Q3. Do you know which retailers will feature your brand when it becomes available?

A3.  Absolutely.  All the big box retailers (as well as major e-tailers) that have supported the Safe-Fit brand are excited about supporting the BRICA brand.

Q4. One of our inventors noted that his idea is still very conceptual; are you willing to consider ideas that are in the very primary stages of ideation?

A4. Yes…We are in pursuit of all great, patentable ideas.

Q5. Will you consider submissions that fall outside of the “portable travel and bath innovations” requirements of the search?

A5. Sure – although we may not be able to immediately bring an outlying idea to fruition as quickly as ones that falls into the portable travel and bath categories.

Q6. Children’s toys, games and products need to meet rigorous standards found with industry product testing. How will this affect or influence your review of the innovations presented to you?

A6. Our Quality team is aware of all safety requirements currently in place (and even some that being considered).   We will not manufacturer a product that does not meet our internal safety standards.

Q7. From one of our inventors:  would you consider an item that cost more than your suggested MSRP?

A7. Yes.

Q8. What’s your opinion on the organic and eco-friendly trend within children’s products? Is this element a bonus for our inventors to consider?

A8. BRICA is taking steps to minimize our carbon footprint.  The President of our company even rides his bicycle to work!   In specific applications, organic materials are great.

Q9. Do you have other insights to share with our innovators submitting to your search challenge?

A9. Sometimes even a half of an idea can be finished by us – so don’t hold back!

New Live Product Search: Edison Nation is searching for innovations and product ideas that can revive struggling bars.

Hollywood Series Search #2: Edison Nation wants your stand-out innovations that can help revive a struggling bar on the verge of shutting down.

Our “Hollywood Series” searches are an integral part of a partnership between Edison Nation and a major entertainment industry player to find innovative products for soon-to-launch TV productions. We’re not able to share the gritty details, but our L.A.-based entertainment partner will give selected innovations exposure on TV productions that will drive both retail and direct-to-consumer sales.

For this second Hollywood series challenge, Edison Nation wants your stand-out innovations that can help revive a struggling bar on the verge of shutting down.Selected innovations will be featured in a new TV show that gives failing bars a facelift and puts them on the road to recovery.

What smart new product could help a bar owner to:

• Bring in new customers?
• Create buzz and attention?
• Serve as a complement to products or services already used in a typical bar setting?
• Give it a unique edge that distinguishes it from competitors?
• Solve a problem or address an unmet need bar patrons commonly face?
• Influence behavior, such as the amount of food or beverage consumed?

Submissions that can be backed with research findings or statistical evidence will have the most chance at success.

Think of the SnacDaddy wing tray, a Season 1 product featured on the Everyday Edisonstelevision show. The SnacDaddy (www.snacdaddy.com) is an innovative tray specifically engineered to hold chicken wings and hide the leftover bones. The inventors came up with the concept after reading a Cornell University study that found participants ate 40% more chicken wings when the leftover bones were removed as they ate, rather than left to collect in front of them.

Your submission for a unique and innovative bar concept should:

• Appeal to a broad or mass market
• Be considered consumer products (i.e. no high-tech advancements)
• Have a retail price point less than $100 and for most mass products less than $20.
• Have high marketing and sales volume potential

While not required, we highly encourage you to submit a video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.

Each idea costs just $25 ($20 for Edison Insider members) to submit and, as long as you maintain Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Search.

Learn more or submit your idea here!

Last Chance Reminder: The Hollywood Series Search closes at Midnight!

Meow! Edison Nation is on the hunt for the next hit cat innovation to possibly star in a major TV production.

Edison Nation never ceases to pursue new avenues and opportunities for getting your killer ideas to market. With the launch of this search, we’re thrilled to announce a new partnership with a major entertainment industry player to find innovative products for soon to be launched TV productions! We’re not able to share the details, but getting exposure on TV productions will drive both retail and direct-to-consumer sales.

Together with our new entertainment industry partner, we will be hosting several “The Hollywood Series” Live Product Searches each year to find your hit product ideas worthy of appearing on nationwide television productions for both new and existing television programs.

For the first of our Hollywood Series, Edison Nation wants to see your best new cat innovations of all kinds.

Keep in mind that top ideas will:

o Appeal to a broad, or mass market
o Be considered consumer products (i.e. no highly technological advancements that could only be used by a veterinarian)
o Have a retail price point less than $100 and for most mass products less than $20.
o Have high marketing and sales volume potential

Requirements:

The great news is there aren’t many rules and requirements for this search! Edison Nation will accept submissions for most any unique and innovative cat concept. Just make sure it is for a new consumer product with mass market appeal, and that it could be priced at retail for less than $100.

While not required, we highly encourage you to submit a video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.

Each idea costs just $25 ($20 for Edison Insider members) to submit and, as long as you maintain Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Search.

Learn more or submit your idea here.

The G8 Club Welcomes Two New Members!

The G8 Club Welcomes Two New Members

As we raise our glasses to toast our two newest success stories on Edison Nation, we wanted to take a moment to point out some interesting facts about our new G8’s.

First, meet Frank X. from Miami, FL. When Frank joined Edison Nation in early 2009, he also became our 8000th member! Congratulations Frank for having your innovation chosen for licensing by Bed, Bath & Beyond!

Celeste B. from Austin, TX has been a member almost as long as Edison Nation has existed. She’s had over 100 submissions and since she’s an Insider (once dubbed “Gold Member”) she opted-in those great ideas every chance she got!

One of Celeste’s first submissions was a great fit for many of our searches and when it landed in the lap of Edison Nation, we knew we’d struck pay-dirt.

There was only one problem: the item was far too expensive to manufacture.

So, you know how members often ask about how do we change ideas or submissions to be a better fit for the retailers or manufacturers? Here’s the perfect example!

Sometimes we see a great idea that we just have to let go because it doesn’t fit all of the parameters on the search (and sometimes those ideas go on to be successful in other searches). However, in this case, we just couldn’t stop thinking about how her idea would be perfect with some modifications so we rolled up our sleeves and got to work.

Our team of experts knew there was a valuable opportunity with the item, but it was too expensive for our retailers to pursue. What if we changed the materials slightly or improved the design? Would that make it cheaper to produce? After some trial and error and a few re-designs, we told Celeste to give it another shot. Sure enough, Bed Bath & Beyond snatched it up for their Outdoor Living search, leaving those past LPS sponsors kicking themselves for not taking a chance on the item sooner.

It just goes to show; sometimes the best ideas need a little TLC from Edison Nation to catch the sponsor’s licensing eye.

New Live Product Search: Life’s Abundance is looking for products to enhance the lives of cats, dogs and their owners.

LA-LogoLife’s Abundance is looking for products to enhance the lives of cats, dogs and their owners.

Deadline: Monday, December 13th, 2010 at 11:59PM Pacific Time (US & Canada)

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Approximately 84 million U.S. households are home to cats or dogs…translating into a whole lotta’ love that pet parents give to their furry companions.

Life’s Abundance provides dedicated pet parents with safe and effective, veterinarian-formulated products that enhance the lives of pets at an exceptional value. Its product offering focuses on premium foods, nutritional supplements, treats and care products for cats and dogs.

With your help, Life’s Abundance hopes to expand into new pet territory and is seeking innovative, yet safe and wholesome toys and products that enhance the lives of cats or dogs and their owners.

Consider toys, products and accessories for cats and/or dogs that could:

• Improve pet health and wellness (e.g. help pets lose weight or get fit)

• Keep pets happy, occupied and entertained, whether indoors or outdoors

• Improve the human-animal bond by encouraging interaction

• Make city living with pets easier

• Make use of natural animal instincts

• Reduce separation anxiety when pets are left alone

• Make handling pet waste easier, more convenient, less messy or more efficient;also, products to aid in waste clean-up and odor control

• Make traveling or pet training easier, more convenient, less messy and more efficient

• Make it easier to introduce new dogs and cats into a multi-pet household

• Provide better solutions in terms of bedding, collars or clothing

• Make it easier, more convenient, less messy and more efficient to use the current Life’s Abundance products (food, supplements, treats, care products)

• Be consumable or disposable

Life’s Abundance is open to a wide variety of submissions, but please note that they are not interested in foods, nutritional supplements, treats and care products similar to those they already carry. To learn more about Life’s Abundance visit www.lifesabundance.com.

You would also be wise to note the following trends helping to shape the future of pet products:

• The “humanization of pets” – these days it is more common to consider companion animals real family members, upping the level of care pet parents are willing to provide;

• The rise of smart and interactive dog toys – according to the American Pet Product Association, six out 10 dog owners buy toys for their dogs, and more of them have discovered intelligence-based toys;

• Active interest in pet product quality – owners spend more time today reading toy product labels to understand how and where they were made;

• Concerns for product safety and eco-friendliness.

Requirements:

Submissions should align with Life Abundance’s commitment to wholesome, safe products that enhance the lives of pets and their human counterparts. Submissions should also have a perceived value at retail 5 times greater than the cost to manufacture.

Life’s Abundance prefers you to submit a working prototype of your submission, but it is not necessary. Visual representations (i.e., sketch or photo) are also helpful. While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your unique innovation.

Each idea costs just $25 ($20 for Edison Insider members) to submit and, as long as you maintain Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Search.

To learn more about Life’s Abundance, visit www.lifesabundance.com.

Submit your idea here!

Your Live Product Search questions answered: Interview with Nautilus

nautilus_logoA few weeks ago, we gave you the opportunity to submit questions for Nautilus about their Live Product Search for new fitness products. Earlier this week, we touched base with a representative from Nautilus for an insightful Q & A session, learning more about their business and gaining helpful pointers for submitting to their search.

Q1. Why did you decide to partner with Edison Nation?

A1. We’re always looking for innovative new products.  Partnering with Edison Nation gave us an opportunity to connect with a group of inventors that otherwise we wouldn’t have connected with.

Q2. Would fitness accessories fit the bill for this search? Or are you only looking for home fitness equipment?

A2. We define “accessories” as smaller/simpler fitness equipment.  So accessories like jump ropes, mats, and pull-up bars are great.  Socks, shorts, headbands, etc are not the type of accessories we are looking for.  Stay focused on fitness equipment of all sizes.  If you go to our catalog site (www.bowflexcatalog.com), you’ll see that we currently offer a number of fitness accessories.  As noted in the search criteria, the idea needs to be unique and protectable.

Q3. Would a device that adds to a healthy lifestyle but not necessarily fitness related be acceptable (such as a massage table device)?

A3. While everyone’s steps to a healthy lifestyle will differ slightly; the core ingredients are diet, exercise, sleep, and taking care of yourself(brushing/flossing, sun-screen, massages?, etc.).  We are looking for products that help people with the exercise piece of the equation.

Q4. Do you have a preference on indoor or outdoor exercise related devices?

A4. Preferably indoor.  When it’s nice outside many people would prefer to go hiking, jogging, biking, play a sport, etc.  A device like the pedometer, which can be used indoors or outdoors, and is often someone’s initial purchase for getting fit would be great.

Q5. One of inventors noted that his idea is still very conceptual; are you willing to consider devices that are in the very primary stages of ideation?

A5. Sure.  If it’s a great idea, we can take it to the next level.  The only caution I’d provide is that it’s often much easier to get people excited about an idea if you have a prototype to show them.

Learn more about the Nautilus search here.

New Live Product Search! As Seen On TV Quarterly: The best of the DRTV (infomercial) industry are looking for their next big hits.

as_seen_on_tv_logoEdison Nation is partnered with the leaders in the DRTV (infomercial) business to host quarterly As Seen On TV product searches to help them find great new products to launch in the more than $200 billion direct response television market.

These are the same folks who brought you Bendaroos, Collagen 5, Floam, Hooked On Phonics, Mighty Putty, Mighty Mend It, Omelette Pan, SmartSpin, Strap Perfect and many more. Now they are turning to you to find the next great DRTV product. 
The best of your submissions will be presented to these partners for their possible selection as DRTV products following the search’s close this summer and beyond.

The world of DRTV has grown exponentially and we want to help you find your niche within this multi-billion dollar industry. Today, more than 63% of Americans watch infomercials. Over the years, the most successful DRTV products have come from the following product categories:

• Toys
• Fitness
• Beauty and Health
• Weight Loss
• Kitchen Gadgets
• Household Cleaning Products
• Pain Relief
• Pet Products
• Self Improvement
• Sleep Aids (Snoring remedies)
• Lawn & Garden

When developing your submission, there are some key questions to consider – the same key questions that Edison Nation’s partners will ask as they review your submission:

• Does your product solve a common problem or fulfill a dream?
• Does your product transform your lifestyle?
• Does your product appeal to impulse buying? Does it hit hot buttons?
• Can the product be easily explained or demonstrated in a visually interesting manner?
• Does your product have mass market appeal?
• Does your product have a fascinating story to tell about its development and/or use?
• Is your product’s perceived value at retail 5 times greater than the cost to manufacture?
• Is your product an incredible value – a bargain that cannot possibly be missed?
• Does the product have the potential for on-going sales (refills, supplies, etc…)?

With all of our quarterly ASOTV searches, the following system applies:

1.) All G8’s (when the exclamation point on your dashboard turns green) whose ideas are selected will have their ideas tested through a new cutting-edge platform that we’ve created. These tests will run on television networks throughout the USA. We’ll pick up the bill for everything – including creating the infomercial, whatever product development is needed, paying for the television advertising, etc…

2.) Based on the resulting metrics of these media tests, products will be selected to take to market. Each product selected will be awarded the $2,500 advance and we will launch a full-blown DRTV campaign for your product nationwide. If you’re product is tested but doesn’t pass, we’ll give you EVERYTHING that we created in the testing process so that you can give it a shot on your own if you desire.

3.) ASOTV media testing and the associated metrics have been refined to a science by the industry. If an idea meets the target metrics, it’s nearly guaranteed to be a success and we can put significant resources behind it very quickly through our network of DRTVpartners.

There is no limit to the number of ideas that may be selected for each search.

Your submission must be unique and protectable. We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.

Each idea costs just $25 ($20 for Edison Insiders) to submit and, as long as you maintain Edison Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.

Learn more or submit your idea here!