Category Archives: Live Product Search

New Live Product Search: Life’s Abundance is looking for products to enhance the lives of cats, dogs and their owners.

LA-LogoLife’s Abundance is looking for products to enhance the lives of cats, dogs and their owners.

Deadline: Monday, December 13th, 2010 at 11:59PM Pacific Time (US & Canada)

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Approximately 84 million U.S. households are home to cats or dogs…translating into a whole lotta’ love that pet parents give to their furry companions.

Life’s Abundance provides dedicated pet parents with safe and effective, veterinarian-formulated products that enhance the lives of pets at an exceptional value. Its product offering focuses on premium foods, nutritional supplements, treats and care products for cats and dogs.

With your help, Life’s Abundance hopes to expand into new pet territory and is seeking innovative, yet safe and wholesome toys and products that enhance the lives of cats or dogs and their owners.

Consider toys, products and accessories for cats and/or dogs that could:

• Improve pet health and wellness (e.g. help pets lose weight or get fit)

• Keep pets happy, occupied and entertained, whether indoors or outdoors

• Improve the human-animal bond by encouraging interaction

• Make city living with pets easier

• Make use of natural animal instincts

• Reduce separation anxiety when pets are left alone

• Make handling pet waste easier, more convenient, less messy or more efficient;also, products to aid in waste clean-up and odor control

• Make traveling or pet training easier, more convenient, less messy and more efficient

• Make it easier to introduce new dogs and cats into a multi-pet household

• Provide better solutions in terms of bedding, collars or clothing

• Make it easier, more convenient, less messy and more efficient to use the current Life’s Abundance products (food, supplements, treats, care products)

• Be consumable or disposable

Life’s Abundance is open to a wide variety of submissions, but please note that they are not interested in foods, nutritional supplements, treats and care products similar to those they already carry. To learn more about Life’s Abundance visit www.lifesabundance.com.

You would also be wise to note the following trends helping to shape the future of pet products:

• The “humanization of pets” – these days it is more common to consider companion animals real family members, upping the level of care pet parents are willing to provide;

• The rise of smart and interactive dog toys – according to the American Pet Product Association, six out 10 dog owners buy toys for their dogs, and more of them have discovered intelligence-based toys;

• Active interest in pet product quality – owners spend more time today reading toy product labels to understand how and where they were made;

• Concerns for product safety and eco-friendliness.

Requirements:

Submissions should align with Life Abundance’s commitment to wholesome, safe products that enhance the lives of pets and their human counterparts. Submissions should also have a perceived value at retail 5 times greater than the cost to manufacture.

Life’s Abundance prefers you to submit a working prototype of your submission, but it is not necessary. Visual representations (i.e., sketch or photo) are also helpful. While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your unique innovation.

Each idea costs just $25 ($20 for Edison Insider members) to submit and, as long as you maintain Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Search.

To learn more about Life’s Abundance, visit www.lifesabundance.com.

Submit your idea here!

Your Live Product Search questions answered: Interview with Nautilus

nautilus_logoA few weeks ago, we gave you the opportunity to submit questions for Nautilus about their Live Product Search for new fitness products. Earlier this week, we touched base with a representative from Nautilus for an insightful Q & A session, learning more about their business and gaining helpful pointers for submitting to their search.

Q1. Why did you decide to partner with Edison Nation?

A1. We’re always looking for innovative new products.  Partnering with Edison Nation gave us an opportunity to connect with a group of inventors that otherwise we wouldn’t have connected with.

Q2. Would fitness accessories fit the bill for this search? Or are you only looking for home fitness equipment?

A2. We define “accessories” as smaller/simpler fitness equipment.  So accessories like jump ropes, mats, and pull-up bars are great.  Socks, shorts, headbands, etc are not the type of accessories we are looking for.  Stay focused on fitness equipment of all sizes.  If you go to our catalog site (www.bowflexcatalog.com), you’ll see that we currently offer a number of fitness accessories.  As noted in the search criteria, the idea needs to be unique and protectable.

Q3. Would a device that adds to a healthy lifestyle but not necessarily fitness related be acceptable (such as a massage table device)?

A3. While everyone’s steps to a healthy lifestyle will differ slightly; the core ingredients are diet, exercise, sleep, and taking care of yourself(brushing/flossing, sun-screen, massages?, etc.).  We are looking for products that help people with the exercise piece of the equation.

Q4. Do you have a preference on indoor or outdoor exercise related devices?

A4. Preferably indoor.  When it’s nice outside many people would prefer to go hiking, jogging, biking, play a sport, etc.  A device like the pedometer, which can be used indoors or outdoors, and is often someone’s initial purchase for getting fit would be great.

Q5. One of inventors noted that his idea is still very conceptual; are you willing to consider devices that are in the very primary stages of ideation?

A5. Sure.  If it’s a great idea, we can take it to the next level.  The only caution I’d provide is that it’s often much easier to get people excited about an idea if you have a prototype to show them.

Learn more about the Nautilus search here.

New Live Product Search! As Seen On TV Quarterly: The best of the DRTV (infomercial) industry are looking for their next big hits.

as_seen_on_tv_logoEdison Nation is partnered with the leaders in the DRTV (infomercial) business to host quarterly As Seen On TV product searches to help them find great new products to launch in the more than $200 billion direct response television market.

These are the same folks who brought you Bendaroos, Collagen 5, Floam, Hooked On Phonics, Mighty Putty, Mighty Mend It, Omelette Pan, SmartSpin, Strap Perfect and many more. Now they are turning to you to find the next great DRTV product. 
The best of your submissions will be presented to these partners for their possible selection as DRTV products following the search’s close this summer and beyond.

The world of DRTV has grown exponentially and we want to help you find your niche within this multi-billion dollar industry. Today, more than 63% of Americans watch infomercials. Over the years, the most successful DRTV products have come from the following product categories:

• Toys
• Fitness
• Beauty and Health
• Weight Loss
• Kitchen Gadgets
• Household Cleaning Products
• Pain Relief
• Pet Products
• Self Improvement
• Sleep Aids (Snoring remedies)
• Lawn & Garden

When developing your submission, there are some key questions to consider – the same key questions that Edison Nation’s partners will ask as they review your submission:

• Does your product solve a common problem or fulfill a dream?
• Does your product transform your lifestyle?
• Does your product appeal to impulse buying? Does it hit hot buttons?
• Can the product be easily explained or demonstrated in a visually interesting manner?
• Does your product have mass market appeal?
• Does your product have a fascinating story to tell about its development and/or use?
• Is your product’s perceived value at retail 5 times greater than the cost to manufacture?
• Is your product an incredible value – a bargain that cannot possibly be missed?
• Does the product have the potential for on-going sales (refills, supplies, etc…)?

With all of our quarterly ASOTV searches, the following system applies:

1.) All G8’s (when the exclamation point on your dashboard turns green) whose ideas are selected will have their ideas tested through a new cutting-edge platform that we’ve created. These tests will run on television networks throughout the USA. We’ll pick up the bill for everything – including creating the infomercial, whatever product development is needed, paying for the television advertising, etc…

2.) Based on the resulting metrics of these media tests, products will be selected to take to market. Each product selected will be awarded the $2,500 advance and we will launch a full-blown DRTV campaign for your product nationwide. If you’re product is tested but doesn’t pass, we’ll give you EVERYTHING that we created in the testing process so that you can give it a shot on your own if you desire.

3.) ASOTV media testing and the associated metrics have been refined to a science by the industry. If an idea meets the target metrics, it’s nearly guaranteed to be a success and we can put significant resources behind it very quickly through our network of DRTVpartners.

There is no limit to the number of ideas that may be selected for each search.

Your submission must be unique and protectable. We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.

Each idea costs just $25 ($20 for Edison Insiders) to submit and, as long as you maintain Edison Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.

Learn more or submit your idea here!

New Live Product Search! Edison Nation is on the hunt for the next hit cat innovation.

empty-hollywood-star-01Meow! Edison Nation is on the hunt for the next hit cat innovation to possibly star in a major TV production.

Edison Nation never ceases to pursue new avenues and opportunities for getting your killer ideas to market. With the launch of this search, we’re thrilled to announce a new partnership with a major entertainment industry player to find innovative products for soon to be launched TV productions! We’re not able to share the details, but getting exposure on TV productions will drive both retail and direct-to-consumer sales.

Together with our new entertainment industry partner, we will be hosting several “The Hollywood Series” Live Product Searches each year to find your hit product ideas worthy of appearing on nationwide television productions for both new and existing television programs.

For the first of our Hollywood Series, Edison Nation wants to see your best new cat innovations of all kinds.

Keep in mind that top ideas will:

o Appeal to a broad, or mass market
o Be considered consumer products (i.e. no highly technological advancements that could only be used by a veterinarian)
o Have a retail price point less than $100 and for most mass products less than $20. 
o Have high marketing and sales volume potential

Requirements:

The great news is there aren’t many rules and requirements for this search!* Edison Nation will accept submissions for most any unique and innovative cat concept*. Just make sure it is for a new consumer product with mass market appeal, and that it could be priced at retail for less than $100.

While not required, we highly encourage you to submit a video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.

Each idea costs just $25 ($20 for Edison Insider members) to submit and, as long as you maintain Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Search.

Learn more or submit your idea here!

New Name Search!

NAME SEARCH IX: Travel Mug

Deadline: Friday, October 1st, 2010 at 11:59PM Pacific Time (US & Canada)

For this challenge we’re going to need you to think smartly and on the fly when helping brand the next Edison Nation product. We can only give you two weeks to submit, so submitters, start your engines!

The individual whose product name is selected will receive $500 and some virtual high fives in the forums from worthy opponents. 
Since launching Name Searches, we’ve had a couple instances where several people have submitted the same winning name. In these situations, the person who submitted first will receive the $500 payment.

Details of our new Name Search are included below:|

Name Search Product IX: Travel Mug
Launch Date: Monday, September 13, 2010
Deadline: Friday, October 1, 2010

Challenge Details:
More than half of all adults in the United States drink coffee every day. And since many Americans are on the go, they often drink their coffee from travel mugs!

We’ll be testing a revolutionary new coffee mug for on-the-go coffee drinkers. We can’t go into much detail, but this product will bring coffee drinkers a new level of convenience, whether at home or on the go.

Target Customers: Coffee, tea and hot beverage drinkers

Distribution Channels: All

Price point: $14.99-$19.99

Competitors:
GSI Outdoors 12 oz. Microwavable Stoneware Travel Mug – http://bit.ly/baauCm
Aladdin Sustain Recycled & Reusable 16 Oz Travel Mug – http://bit.ly/9mMHnY

About Name Searches:
In addition to traditional Live Product Searches, Edison Nation now hosts “Name Searches” to get your clever ideas for new product names.

No amount of engineering or design can substitute for a strong brand and identity that instantly connects customers with a product.

Each name suggestion costs just $5 to submit to cover Edison Nation’s screening process. And you can breathe a sigh of relief since there’s no lengthy submission process to worry about. After all, the name should say it all, right?

The individual whose product name is selected will receive $500 for their creative genius. In instances where more than one person submits the same chosen name, whoever submitted first will receive the $500 payment.

Learn more or submit your idea here!

Last Chance Reminder: Sportcraft LPS Closes at Midnight PST!

sportcraft-logoWater babies, be of good cheer: summer’s finally here and Sportcraft is steering into open seas to discover uncharted product territory!

Sportcraft has been a market-leading supplier of home recreational indoor and outdoor sports products for more than 80 years. They made croquet and badminton cool in the U.S. in the early 20’s, and continue a legacy of providing families with fun recreational products.

Sportcraft is looking for your water product innovations for children and adults that revolve around activity, recreational sports or general play. Submissions should be intended for use at the pool, beach or other situations involving water.

You may like to consider emerging trends within the category, such as products capable of maneuvering in the water, products that fly, or those integrating technologies and electronics (i.e. LED lights, glow-in-the-dark capabilities and so forth).

Product submissions should:

• Appeal to Sportcraft’s broad customer base of men, women and children ages 5 and up
• Be cost-effective and reasonably priced, with a targeted MSRP price less than $30.00
• Have mass-market appeal 
• Be unique and protectable (patent protection is helpful, but not a requirement)

We encourage you to submit a visual representation of your product (i.e., sketch or photo). While not required, we highly recommend you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation.

Each idea costs just $25 ($20 for Edison Insiders) to submit and, as long as you maintain Edison Insider membership, your idea may be submitted to as many searches as you like at no additional cost. Click here for more details on Live Product Searches.

Through the years, Sportcraft has remained a leader in the home recreation industry by consistently being the first to market with value-driven products that the whole family can enjoy together. Today, more than 13 million customers a year will choose Sportcraft products, and the Sportcraft brand has become ubiquitous with family fun.

To learn more about Sportcraft visit www.sportcraft.com.

Learn more or submit your idea here!

New Live Product Search: Nautilus is looking for the next big idea in home fitness!

nautilus-elliptical-trainer-11340-6832_mediumWith innovative products like the Bowflex® Home Gym, Treadclimber®, and SelectTech® Dumbbells; Nautilus provides fitness solutions to customers that emphasize innovation and efficiency. Whether it’s for cardiovascular exercise or strength exercise, hardcore trainers or couch potatoes, Nautilus wants to see your product ideas for new home fitness equipment. Products should be intended for use by adults in their homes.

Product ideas should provide a superior value compared to current products in the market in at least one of the following areas:

• Efficiency – Burn more calories or build more muscle in less time
• Value – Lower cost and/or smaller size of the product with the same benefits
• Motivation – Fun to use or other motivation

Product ideas should also target the consumer’s need to:

• Look good – exercising to improve physical appearances
• Feel good – exercising to get or stay healthy
• Get a jump start on physical fitness – if they are not currently exercising, how can you help get them going?

Nautilus, Inc. is a pure fitness company that provides the tools and education necessary to help people achieve a fit and healthy lifestyle. With a brand portfolio that includes Nautilus®, Bowflex®, Schwinn® Fitness and Universal®, Nautilus manufactures and markets a complete line of innovative health and fitness products through direct, retail, specialty and international channels. For further information on Nautilus, please visit their web site at www.nautilusinc.com.

For this search, please submit your home fitness product ideas that emphasize efficiency, value or motivation. While not required, we highly encourage you to submit video of yourself demonstrating a prototype or the benefits and execution of your submission. As always, your submission must be unique and protectable.

Please note:

• Submissions should have a suggested MSRP of $1,000 or less. 
• Nautilus is only interested in ideas that include a physical product. Submissions strictly centered on a new fitness program or DVD routine (think P-90X) will not be selected. Submissions may rely heavily on programming recommended by the inventor, but there needs to be a physical product involved.

Each idea costs just $25 ($20 for Edison Insider members) to submit and, as long as you maintain Insider membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Search.

Learn more or submit your idea here!

ASOTV Q2 Selection Announcement!

as_seen_on_tv_logoCongratulations to Toni L. from Florida, Steve B. from New Jersey, Lanky L. from Illinois and Shawna M. from Delaware for having their innovations chosen to test for the ASOTV Q2 Search!  They will all have DRTV spots created for their ideas to test through the cutting-edge platform we have created. These tests will run on television networks throughout the USA and, based on the resulting metrics of these media tests, well-performing products will be selected for a full roll-out.

About the Products
To protect the integrity of the inventions and to ensure the best product launch, we are unable to share specific details while they are in development. However, as soon as these products roll out into the market we will make the announcement right here on the Edison Nation Blog.

Last Chance Reminder: Microban Closes at Midnight PST!

Microban International, Ltd. is the global expert in built-in antimicrobial product protection that helps products stay cleaner and fresher for longer.

Products with the Microban logo have been manufactured with antimicrobial protection that work continuously to protect that product from the growth of microbes such as bacteria, mold and mildew. Microban antimicrobial technologies are engineered to provide safe, durable and effective antimicrobial protection that keeps products cleaner for longer and cleaner between cleanings.

For products frequently contaminated by bacteria, mold and mildew – Microban provides an added level of cleanliness and peace of mind.

Microban is now seeking new home products that stay cleaner for longer – by design.

For this search, consider it a “given” that Microban antimicrobial technology will be incorporated into your home product at some stage in the process for that added level of cleanliness.

In addition to Microban antimicrobial technology, how will your submission’s physical design or engineering improve the product’s ability to stay cleaner – or be more easily cleaned – than other comparable products?

Consider the following:

• What products harbor dangerous microbes because of their function or location in the home? 
• What products are used in the home on a regular basis and could really benefit from an added level of defense against bacteria, mold and mildew?
• Microban technologies can be engineered into a broad range of materials including: polymers, textiles, coatings, paper, ceramics and adhesives (note: it cannot be incorporated into glass or uncoated metal). 
• The customer: in general, women and people with children in the home have a greater affinity for products containing antimicrobial protection.

A few examples to get your innovative juices flowing:

• Can you invent a bathmat or shower curtain designed to stay cleaner?
• Can you create an innovative sponge, new cleaning tool or kitchen gadget that’s built to better withstand bacteria growth in the kitchen?
• What about a pillow that’s designed to better retard dust mites? Or a faster-drying kitchen or bath towel to inhibit bacteria growth?

We encourage you to submit a visual representation of your submission for a new home product (i.e., sketch or photo). While not required, we highly encourage you to submit video of yourself demonstrating a prototype and explaining the features and benefits of your submission. Please be as detailed as possible in telling us about your innovation. As always, your submission must be unique and protectable.

Make sure your submission:

• Is a product that would be considered cleaner or more sanitary than comparable products because of its unique design or engineering
• Can be priced competitively with similar offerings in its category
• Is for a non-electric product found in the home 
• Does not have primary components made of glass or uncoated metal (these substrates are not compatible with antimicrobial technologies)

Each idea costs just $25 ($20 for gold members) to submit and, as long as you maintain gold membership, your idea may be submitted to as many searches as you would like at no additional cost. Click here for more details on Live Product Searches.

Microban has a broad portfolio of antimicrobial technologies that enables them to custom engineer safe, durable and effective antimicrobial solutions for even the most unique product applications. The company is committed to environmental stewardship and utilizes a wide range of technologies and formulations with environmentally friendly attributes, including low and no VOC products, non-formaldehyde formulations, recycled masterbatches and formulations compliant with environmental/regulatory standards such as RoHS.

To see a wide range of products currently available with Microban antimicrobial protection and to learn more about the company, visit www.microban.com.

Learn more or submit your idea here!