Archive for the ‘Live Product Search’ Category

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Shark Tank’s Daymond John & Edison Nation Partner to Invest in Independent Inventors

Monday, January 23rd, 2012

We’re only four weeks into 2012 and can already say it’s off to an exciting start here at Edison Nation. We’ve turned things up a notch with several unique, new searches and have many more on the horizon that we can’t wait to reveal! One such search is our newest Innovation Challenge with sought-after speaker; founder of the iconic apparel brand, FUBU; and one of the “Sharks” on ABC’s hit series, Shark Tank, Daymond John!

The Daymond John $1 Million Innovation Challenge has been a particularly exciting collaboration for us, not only because of the opportunities it presents for our members, but also because of its similar roots to birth of Edison Nation. As many may know, Edison Nation was established because of the great ideas of many of those who are now our members. Our team came in contact with so many inventors with fantastic ideas during each season’s casting calls for our partner TV show, Everyday Edisons. However, with the ability to choose only ten ideas for the show, that left out many others with great market potential — not to mention those inventors never making it to a casting call at all, due to travel restrictions and other circumstances. That’s where the idea for Edison Nation came in. We decided to create a platform where inventors from all over the world could, not only submit ideas right from the comfort of their homes, but connect with opportunities from major retailers and manufacturers seeking specific innovations.

As a judge on Shark Tank, Daymond has shared a similar experience. He and the rest of the show’s team of “Sharks” encounter several ideas, with only a small percentage able to be brought to primetime television. That’s why Daymond has joined forces with Edison Nation to create an avenue that will allow those additional innovative product ideas to have a shot at licensing and success in the market.

“I’m excited to work with an innovative community such as Edison Nation to share a critical path for everyday people’s ideas that can be brought to market and find commercial success,” says Daymond John.

This search is an open innovation challenge, meaning any product category is eligible and there is no limit to the number of ideas that could be selected. For those ideas that are chosen, Daymond and Edison Nation will invest up to $1 Million to develop and bring them to market.

To learn more about this search, watch the message below from Daymond, then head over to www.edisonnnation.com/DaymondJohn to submit an idea.

The Boy Scouts of America & Edison Nation Launch Opportunity for Young Inventors

Thursday, January 19th, 2012



Calling all kids, ‘tweens, teens, and college students… Show us your inventing skills!

Do you have a child, Scout or know of a particularly inventive kid who always seems to come up with exciting new ways to do things? Maybe they’ve dabbled with making, breaking and prototyping new product ideas that could change the way we live, the way we work and the way we play?

The Boy Scouts of America and Edison Nation are excited to host a special Innovation Challenge to discover cool, new products. We challenge those Scouts and non-Scouts, boys and girls, ages 7 to 21, to get inventing and submit ideas you think should be made and sold in stores! If selected, Edison Nation will invest up to $1 million to develop the products and make them a reality.

Watch the video below to learn more, then submit ideas at www.EdisonNation.com/BoyScouts.

Boy Scouts of America®, the Universal Emblem, and all related marks are either registered trademarks or trademarks of the Boy Scouts of America in the United States and/or other countries. Used under license from the Boy Scouts of America. All rights reserved. “Plug” and “Axel” Characters © 2009 Colman, Brohan, Davis, Inc. Used under license to the Boy Scouts of America. All rights reserved.

For more information about the Boy Scouts of America visit: www.scouting.org

Bandai America & the Edison Nation Community bring cheer to needy children this holiday

Thursday, December 22nd, 2011

In September 2011, we launched a Live Product Search with Bandai America, Inc., the licensing giant and toy maker behind Mighty Morphin’ Power Rangers®, Ben 10™, ThunderCats™, Tamagotchi® brands and more. Bandai looked to the Edison Nation inventor community to find “the next big idea” in kids’ toys and interactive entertainment.

As the holiday season approached, we expanded our partnership with Bandai to include an endeavor benefiting children in need — for each idea submitted to the search, Bandai agreed to donate one of their signature toys to the Marine Toys for Tots Foundation. In turn, the Edison Nation team had the chance to personally deliver toys, driven by the ideas of the Edison Nation community, to Toys for Tots to brighten a child’s holiday this year!

A HUGE THANK YOU to Bandai America for their generous donation and to the Edison Nation Community for making a difference with each idea you submitted!

Enjoy a short video and slideshow below to see what YOU made possible!

Calling All Inventive Moms: Stride Rite Children’s Group Wants to Hear From You!

Tuesday, December 20th, 2011


In 1994, Sandra Wilson had a desire likely familiar to new moms everywhere – she wanted to spend more time with her 18-month-old son, Robert. While for many moms, this often means making a choice between the workplace and home, it was in Robert himself that Sandra found a spark of inspiration that would allow her to do both.

As Robert learned to walk, Sandra looked for an option to protect his little feet. Coming up empty-handed, she set to work in her basement to handcraft a pair of soft-soled leather shoes that she found did more than protect Robert’s feet – the soft soles helped him feel the floor, improving his balance and helping him to walk. Realizing she’d bridged a gap in the baby footwear market, Sandra began a home-based business around her soft-soled shoes for babies, and in honor of her inspiration, she named it “Robeez.”

Now a member of Stride Rite Children’s Group, Robeez is a fashionable and functional line of pre-walker footwear, which uses the soft-sole, durable and secure shoe originally designed by Sandra herself. With Robeez, babies are able to step into the beginning stages of walking, allowing their little feet to grip the ground to improve and build their balance, all while being comfortable and looking stylish.

Have you been in a position similar to Sandra’s and now feel inspired? Now’s your chance to turn that inspiration into creativity!

Stride Rite Children’s Group is challenging moms (and dads!) to draw upon the same inspiration Sandra found in her basement, and take the Robeez line to the next level. If you believe you have an innovation perfect for babies’ little feet, it may be perfect for the Robeez line!

Chosen ideas will receive a $2,500 advance payment, a percentage of future royalties and a chance to become a part of the line created by one mom and sustained by moms everywhere. To learn more and submit an idea, visit www.edisonnation.com/striderite.

Be sure to submit all ideas before the search closes on Tuesday, February 14, 2012 at 11:59PM PST.

Happy Inventing!

Q & A with Shat-R-Shield, Inc.

Friday, December 9th, 2011

The Shat-R-Shield team has answered YOUR questions regarding their Made in America Live Product Search. Be sure to reference this information and submit your idea before the search closes on Monday, December 19 at 11:59pm PST. Happy Inventing!

Q. Will priority be given to certain applications (i.e., lighting vs. non-lighting)?

A. It will depend. Our core business is lighting, therefore, if an application is easily realized because it fits into our core processes and markets, we may give priority to that application. It will mostly depend upon how realistic we think the application is and the amount of resources that would be necessary to bring a new product to market.

Q. Are concepts that incorporate Shat-R-Shield’s current product lineup for bulbs/lamps in any way favored?

A. We currently coat most lamp types, with few exceptions, so we have the coated lamp line pretty well taken care of. It depends upon what you mean by “concepts.” We are looking for new ideas as to what we can coat besides lamps, however, if someone has an idea regarding lighting we will be glad to consider.

Q. Would Shat-R-Shield consider concepts that incorporate any form of LED lamps (i.e., LED, surface mount LED (SMD), SMD strips, or OLED)?

A. Yes. We are currently exploring that area ourselves, but would welcome ideas.

Q. Is there an ideal price range?

A. Price depends upon the product, but of course our customers would always answer that question by saying, “low.”

Q. You are looking to “expand your reach beyond commercial lighting,” but are you looking to go beyond commercial/industry applications altogether and potentially introduce a consumer goods product?

A. We have steered away from the consumer market on coated lamps because of added cost, which would drive up the retail. If there were other consumer products presented we would definitely take a close look.

Q. Are you looking for:
a. Applications to existing products (i.e., ideas for products to add the coating to)?
b. Applications to existing fields of practice?
c. Applications to completely new product concepts?

A. Yes to all of the above.

Q. Are you capable and willing to enter new markets based on the ideas found in this search? Do you have the distribution to these markets?

A. We currently have strong relationships within the electrical distribution market. The main usage for our products are used in food processing, food packaging, pharmaceutical, some medical, cosmetic and food service anywhere a coated lamp is used to prevent glass exposure.

Q. What are your manufacturing capabilities?

A. Currently, we have 7 product lines with the ability to modify and expand based on the products presented. If a capital expenditure is required we are willing to invest.

Q. Who is the ideal customer for products developed through this search?

A. It depends upon the product. We have no restrictions.

Q. Are there any size limits on the surface area that can be effectively coated? Are there size limits based on Shat-R-Shield’s production line?

A. Yes. We have various methods and would simply have to look at the submitted idea. If our research concludes we need to modify to accommodate a different size we would consider based upon the ROI.

Q. Are there any limits on glass/plastic material thickness that Shat-R-Shield’s coating will effectively shatterproof?

A. We typically do not coat plastic, but on glass there would probably be no limits.

Q. How exactly is the coating applied?

A. Electrostatic powder spray, powder dip, liquid dip, extrusion.

Q. What kinds of materials besides glass can the coating be applied to?

A. Practically anything, however, plastic is typically not coated primarily because of a heat process necessary for the coating method. We would need to put a product made of plastic through our R&D process before making a final determination.

Q. What kind of materials can’t it be applied to?

A. Tempered glass has been a challenge, but we have not received a lot of requests at this time. Since we are in the coating business and have significant access to various resources, we could source a different coating than what has been tried in the past.

Q. Are you interested in kitchen/everyday use products? If so, is the coating non-toxic and safe to apply to food related items, packaging, glassware, bowls, etc.?

A. Yes to all of the above.

Q. Is the coating microwave, oven, and dishwasher safe?

A. We just recently developed a product that will require cleaning in a dishwasher and it is in testing at this time. We have not tested in a microwave as of this date.

Q. Can this coating be mixed into a material to strengthen it, or is it only to be used for coating?

A. We would need more information to answer this question.

Q. Do you use Plastisol (the polymer coating on pliers handles) to coat your glass? It is sometimes used on glass chemical bottles for anti-shatter.

A. No

Q & A with SkyMall

Friday, December 2nd, 2011

Thanks to everyone who submitted questions about our SkyMall Live Product Search. We’ve submitted your questions to the SkyMall team and now we have answers! We hope this information serves as a helpful resource for you when submitting your ideas –just be sure to do so before Monday, January 9, 2012 at 11:59pm PST!

Happy Inventing!

Q. With so many categories, could you share what your top selling categories & items are?

A. Home related products, Pet products, Electronics

Q. Excluding seasonal and sale items, what were your top ten selling products in the last year?

A. We apologize, but we have confidentiality agreements we can’t violate.

Q. If you had to choose three categories you would most like to expand upon, what would they be?

A. Unique pet products, unique electronic items

Q. What is your best-selling consumer price range?

A. $50 to $100

Q. Is there a limit or preference in price point?

A. Higher price-points usually work well for us.  Over $500 becomes a little tougher to work with.

Q. Does your customer base skew towards one gender over the other?

A. Our customer base is slightly more female, but we are much more male-oriented than most mail order catalogs.

Q. Are you interested in innovations in luggage (which has a higher price point in the catalog) or are you looking for items with a lower price point for this search?

A. Higher price-points are good, but items must have a good “value-to-feature” ratio.  Our customers are not particularly brand conscious; it’s more about what the product will do for them.  If it makes their life easier they will pay the price, but it can’t be really gimmicky.  The product should have a strong benefit/function factor.

Q. Why don’t we see more SkyMall products selling in retail stores? It seems as if there are so many cool, unique items that would sell well in these avenues. Is this a choice SkyMall made – to keep confined to the catalog? What does this mean for our prospective product(s)?

A. SkyMall carries unique innovative products that are not available in stores. Our customers will learn about an item in SkyMall, but would rather buy it in a store if it is available there.  Once it’s in chain stores it loses its uniqueness factor and we, then, must move on to other new and unique items.  We are great at getting products launched, but we lose the sale once it shows up in newspaper ads or in stores; we can’t compete with the big stores.

Q. What is your longest running product?

A. The Hammacher Turkish Robe. It launched in the book in 1991.

Q. Would you say your customers are open to buying products with accessories that must be purchased separately?

A. Yes, definitely.  Sometimes we can get up to 40% of the retail from line listed items or add-on accessories.  However, our customers do like the items they purchase to be ready to use and full function whenever possible.

Q. What is the average sized package that is shipped to SkyMall customers?

A. The average order size is about $120.

Q & A with Bandai America, Inc.

Monday, October 17th, 2011

You asked and they’ve answered! Below are the answers to your questions about our Bandai America Live Product Search, straight from the Bandai team! Don’t forget this search closes Monday, November 7, 2011 at 11:59PM Pacific Time (US & Canada). Happy inventing!

Q. Are you still pursuing Thundercats™ toys or are your interests, as it relates to this search, more in expanding the Power Rangers™ line?

A. We are interested in both.

Q. Bandai is obviously very focused on branding and partnering. Are you only looking to apply submitted products to one of your current brands, or could a submitted idea become its own independent product/new brand?

A. Both options are a possibility.

Q. Would you be open to the creation of new characters?

A. We’re not interested in new characters as a standalone, unless it is something extremely interesting and unique, with a “WOW” gimmick like Bakugan or as innovative and demographically broad as Robosapien™.

Q. Will you accept software ideas/algorithms which may be used for animated games?

A. Not for this particular search.

Q. Are you interested in ideas that expand upon your collectible card games?

A. Yes.

Q. Beyond action figures and collectible card games, do you have a fairly open license with the cartoons that you work with that would allow you to expand into other areas?

A. For us, the term “action figures” includes a wide variety of products. It is indicative of all figures of all shapes, sizes, colors, and materials. This ranges from impulse to high end collectables, and smart figures that might connect wirelessly online. Also, this category includes vehicles, play-sets and role-play and accessory products like trading cards and electronics.

Q. Are you open to ideas for group games, which both adults and children can play?

A. Not for this particular search.

Q. What is your brand image/message? (i.e., cool, fun, a bit edgy?)

A. “Dreams, Fun & Inspiration.” We like toys that are cool and edgy for kids ages 3 – 8 and that fill a marketplace void, or may even create a new sub-segment.

Q. Assuming you have seen many ideas both from inside and outside of your organization, can you give some examples of ideas or product categories that you do NOT want to receive?

A. Board Games.

Q. Do you have an interest in educational products?

A. Yes, but only for our brands Pocoyo (Nick Junior and PBS Sprout) and Tinga Tinga Tales (Disney Junior) which are geared toward kids ages 18 mos to 3 years.


Q. Do you divide your products into target age groups? If so, is there an age group that takes precedence in this search?

A. Yes. For this search, products for boys ages 4-8 would take precedence.

Q. Are you open to products outside of your current established age groups?

A. Yes, if it is something that is really cool and groundbreaking!

Q. Is there a target price range you desire for submitted ideas?

A. $20 and under is best, however, the breakdowns could be as follows: As high as $39.99; Best price point $14.99 – $19.99; Impulse $5.99 – $9.99.

Q. Are you looking for products targeted predominantly at boys, girls or both?

A. Boys first, preschool-age second, and girls third.

Q. In how many countries could/would chosen products potentially be sold?

A. Worldwide.

Q. Will new Pocoyo episodes continue to be made? If so, will they continue to be for both Spain and the U.S.?

A. Yes. Pocoyo is currently airing in the U.S. on PBS Sprout, Nick Jr. and Univision. It will soon be gaining more airtime on Nick Jr.

Q. Is Pocoyo a product line you would like to develop further?

A. Yes.

Q. I have some Bandai plastic scale models. Is scale modeling included in the search criteria?

A. It could be.

Q. I have an idea for action figures, but am limited as far as designing each action figure. Can I send various sample action figures from a Google search with my submission to get my point across, and if you like the idea, will you design the group of action figures for this idea?

A. The “concept” of a new action figure series would need to be quite thorough (i.e. determine the concept of the group; establish the traits or characteristics that make them “heroes;” develop a small storyline that highlights “why” they exist, and how they differ from other existing action figures). That being said, Edison Nation and Bandai would be willing to do design work to enhance that which is a very good and unique concept/storyline for newly proposed action heroes.

Sure Fit Licensing Deal for Edison Nation Member, Anne Daniels!

Thursday, September 29th, 2011

In March of this year, we launched an innovative product search in partnership with slipcover and home solutions providers, Sure Fit. As the “covering experts,” Sure Fit hoped to find and develop new innovations to further its position as an authority in providing premier furniture covers and home accessories.

We are, now, pleased to announce that as a result of that product search, Edison Nation member, Anne Daniels’ wheelchair cover has been selected for a licensing deal with Sure Fit!

When Anne moved her mother into a nursing home in their native Massachusetts, she wanted to make the transition as comfortable as possible. With her mother wheelchair-bound, however, Anne noticed that her chair, made of vinyl and chrome, would make the goal of comfort one that was easier said than done. This sparked an innovative idea to create a wheelchair cover that would provide both style and comfort to the utilitarian aesthetic of wheelchairs.

Anne submitted her idea to our Sure Fit Live Product Search and in May 2011, the Edison Nation team selected Anne’s wheelchair cover as a part of the final presentation to Sure Fit. In what has proved to be an exciting and quick “product-to-showroom” experience, Anne’s wheelchair cover is well on its way to going mainstream!

Sure Fit’s Wheelchair Cover Market Week Showcase
Most recently, Anne’s wheelchair covers were proudly displayed at a Sure Fit Market Week presentation in New York, which was attended by several soft good industry retailers and manufacturers.

We couldn’t be more excited for Anne and anxious to see how far her product goes in the months to come! Please join us in congratulating her on this exciting news!

$1 Million SkyMall Challenge

Wednesday, September 28th, 2011

Who can resist flipping through SkyMall Magazine while on a flight and making a mental tally of all the cool products and gadgets to order once you land? But, did you ever imagine that YOUR product could be one of those items?! If you have an idea that could be the next must-have SkyMall product, we have a search for you! For all product ideas worthy of a page in the mag placed in front of 1.6 million travelers daily, Edison Nation will invest up to $1 million to get it there.

The search will close Monday, January 9, 2012 at 11:59pm PST. To learn more and submit an idea visit www.edisonnation.com/skymall.


Infomercial vs. DRTV Spot: What’s the Difference?

Tuesday, September 27th, 2011

Today we launched our 2011 4th Quarter As Seen On TV (ASOTV) Live Product Search. If you dream of seeing your product idea available online or on TV for call-in orders, this search is for you! You may even be planning the logistics of your infomercial debut in your head as we speak. Did you know, however, that not all of the Direct Response Television (DRTV) ads you see are classified as infomercials? In addition, have you ever wondered why you sometimes see a one hour program dedicated to a DRTV product, while they are at other times advertised with the average-length commercials between your favorite TV shows?

In order to explain the answer most clearly, let’s first break down a few definitions:

  • Direct Response Television (DRTV) — Any television advertising that asks consumers to respond directly by calling a toll free number or logging onto a website to order the advertised product or service.There are two types of DRTV: long form  and short form. Industry experts use the term “infomercials” to denote long form DRTV and “spots” to denote short form DRTV.
  • Short form (otherwise referred to as “spots”) — Typically 120 seconds in length, but given media availability, could be shorter (e.g. 60 seconds).
  • Long form (otherwise referred to as “infomercials”) — Typically 30 minutes, but can also include programs that are 5 minutes in length and 15 minutes in length.

So, how is it determined which format is used? A product’s unique selling features and price point in most cases, but not all, is the determining factor. Products that require more time to educate the consumer and create awareness are usually aired in a long form format (infomercials); these products are also typically higher price point items. Easy to understand products with lower price points are, conversely, typically first tested in the short form format (spots) and if they are successful, this is the format in which the ad will air.

The next question you may be wondering is which type of products we look for in our ASOTV Searches. Those that can be sold in a 2 minute spot, or those that require a full-length infomercial?  In short, the answer is both! While it is the ideal scenario that a product is able to be clearly demonstrated and appeal to the consumer in 120 seconds, thus invoking an impulse buy, there are also products that are much more complex and require more time to demonstrate their function to the consumer; this is where infomercials come in. Here at Edison Nation, we’ve run spots and infomercials of all lengths from 30 seconds (e.g., Gyro Bowl) to 90 seconds (e.g., Eggies) to 30 minutes (e.g., Workout180) and everything in between. So the the type of ad your product may receive will be simply based upon the format that best demonstrates the product’s functionality to the consumer. We work with each individual product to determine which length and version of the ad has the greatest positive impact on sales and that it was will ultimately appear on television.

As another layer, naturally, long form ads require an even larger investment in both product development and media expenses. So, while we are happy to accept product ideas that would require a long form campaign in order to be successful, to justify the expense, these products are also held to a higher level of scrutiny than a product that could be sold in a much shorter DRTV spot. Please understand that this does not disqualify the more complex, infomercial-appropriate products. It does, however, raise the stakes — but in raising the stakes, if your product proves successful, that bet will likely pay off at higher odds!

Now that you’re equipped with the knowledge you need to create the next hit product for an infomercial or DRTV spot, we and our ASOTV partners look forward to receiving your submissions! Don’t forget this search closes Monday, November 21, 2011 at 11:59pm PST.

If you are looking for even more ASOTV resources, be sure to check out our post, The As Seen On TV Option: What Does it Mean?

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