Archive for the ‘Inventor Resources’ Category

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Everyday Edisons Season 5 Casting Call FAQs

Monday, February 20th, 2012

You provided us with your questions about our online casting calls for Season 5 of Everyday Edisons — and now we have answers. We hope this assists you in successfully submitting your ideas! Good luck and happy inventing!

Q.  When do casting calls begin?

A. The first online casting call will run Tuesday, Feb 21 – Monday, April 2.
The second online casting call will run Tuesday, April 3 – Monday, April 30.

Q. Can I submit ideas that have already been submitted to an Edison Nation Live Product Search (LPS) or do they have to be totally new ideas?

A. Ideas that have already been submitted in the past or are currently submitted to a LPS can certainly be submitted to the casting call! In fact, this could be helpful in the event your idea doesn’t move forward within a Live Product Search or Innovation Challenge; you still have a shot at the show!  Just remember that whoever you submit the product to first has the right of first refusal.

Q. What happens if I apply to Everyday Edisons and Edison Nation finds a licensing deal for the idea during that time?

A. Since the company that sees the idea first has the first right of refusal, the idea would move forward with the licensing opportunity. However, there could still be a possibility that a product that we find a home for is incorporated into the show. Particularly in the event that the product/idea is in the infancy stage and we have the opportunity to fully develop it.

Q. Do I have to have a prototype? What if I have a patent, but no prototype?

A. The Everyday Edisons team is looking for great ideas. A prototype or a patent is a plus, but  not necessary. We’re looking for you to explain and demonstrate your idea: What’s patentable about it? What makes it unique? What problem does it solve? Why is it the best thing since sliced bread? Make a case for your idea – whether that’s with prototypes, patents or a great video, the Everyday Edisons team will review all.

Q. What will casting calls consist of? Do I deliver a pitch via Skype or is it a blind submission process?

A. The submission process will work much like a traditional Live Product Search through Edison Nation.  All submissions will undergo the eight-step online review process, and we’ll select up to fifty finalists to be flown to Charlotte, N.C. to pitch their ideas to the judges’ panel, along with an exciting weekend full of activities at our headquarters. Everything involving your submission, prior to becoming a finalist, will be done online through EdisonNation.com.

If you’d like an “inside look” into the casting call and audition process, check out this guest blog post from Season 4 inventor, Eric Huber!

Q. Should I be working on something graphical to show for the audition?

A. For your online submission into the casting calls, you’ll be able to upload all supporting media assets to accompany your idea. This can include pictures, video and text to explain your concept. If you have a prototype, you should upload photos and/or videos of it with your submission — even if it’s a very rough prototype. If you are invited to Charlotte, you will be asked to bring your prototype (if you have one) with you.

Q. Does it make sense to submit an idea to the casting call if it already received an “R4″ in a prior Edison Nation Innovation Fund Search?

A. Casting for Season 5 is open to all great ideas – whether you have a new consumer product concept, technology, medical device or beyond. The criteria are pretty limitless. What might not have been a fit for one search could be a fit for the show. We encourage you to take a look at where your idea received an “R” and understand what might have prompted that fate. Perhaps you can improve, revamp and try again! Thomas Edison always said “I have not failed. I’ve just found 10,000 ways that won’t work. “

Q. Is there a product category, market segment, or demographic our ideas should be geared towards based on EN’s feedback from current clients and marketing relationships?

A. This is a completely open call for new ideas – whether they are for consumer products, new technologies, new medical inventions, or beyond. We are looking for the best product ideas spanning every category. If it’s a good idea, a vast improvement on a current idea, or doesn’t exist elsewhere, we want to see it.

Q. Can foreigners apply?

A. Absolutely!

Q. Any idea what the Charlotte dates will be yet?

A. The Charlotte weekend will take place late summer/early fall. Specific dates have not yet been determined.

Q. Can more than one idea be submitted to the casting call?

A. You may submit as many ideas as you would like. Opt-ins are allowed.

Q. Is it fine to bring a spouse to the Charlotte Weekend from start to finish?

A. Guests are welcome to accompany you to Charlotte; however, we will pay for the travel of only one inventor. There will be an option to share a room and a dinner option available for a co-inventor or a spouse should they want to attend the final event. Please note that guests will not be permitted to accompany you during the audition. Further details will be provided to those who are selected to attend the Charlotte Weekend events.

Q. How long is the pitch/audition?

A. During our last Charlotte casting call weekend event, our finalists were allowed 10 minutes for their final judges’ pitch. This accounted for the time in the studio, set up, pitch and exit. Depending on the number of finalists we bring to Charlotte this year, this time frame is subject to change. More detailed information will be provided to those who are selected to attend the Charlotte Weekend events.

Q. How many products can be pitched in the audition?

A. You may submit as many ideas as you would like to the online casting call. Our team will then select the ideas we would like to see in person, which in some cases could be more than one idea from a single inventor.

Q. Is Everyday Edisons only looking for products that can be developed within a year?

A.  Marrying a television production schedule with your traditional product development cycle is not an easy feat. In the end, we’re looking for great ideas. So whether it’s a turnkey consumer product or a complex device, we’d like to consider it. If we can’t complete product development in one season, we can always check back in during the next season.

Q. Will Everyday Edisons pick products that they like from all of an inventor’s submitted ideas and ask them to come, or do we have to submit them into the casting call and pay for them to be considered?

A. Only ideas that are submitted to the online casting calls will be eligible to be a finalist for the Charlotte casting call weekend and for Season 5 of the show.

Q. I have been trying to check out these forms everyone is talking about for the casting call. Can I fill these forms out prior to the casting call and where can I go online to get these forms?

A. We no longer require the registration forms that participants once filled out at the in-person casting calls. One of the perks of the online casting process is that it allows doing everything from the comfort of your home. Simply complete the online submission process to the best of your ability, review and sign our Season 5 Innovator Agreement, and you and your idea are all set. No lines, no red tape, no traveling required… yet.

Q. Can clothing/apparel brands be submitted to the casting call?

A. Yes, but only if it is something that is protectable (Ex., eligible for a design patent, etc.).

Q. Why will there be two separate casting calls? Is there a difference between the two?

A. The casting call was divided into two separate searches to help manage our internal process. This will allow our team to begin reviewing the first set of ideas as the second search is running. There is no difference between the two casting calls; however, those who submit their ideas to the first search (ending April 2) will automatically receive the first opportunity for review.

Have a question about Season 5 Casting Calls that you don’t see answered above? Leave it below in the comments, and we’ll continually update this blog post with answers!

How To Turn Your Idea Into a Product on Store Shelves

Friday, December 30th, 2011

By: Andrea Simon
Social Media Manager, Edison Nation

How do you turn an idea into a product? If I’d had the answer to this question say, twenty years ago, I might’ve sealed my fate as my parents’ favorite child! You see, I was raised in a house full of ideas — which makes it destiny, I believe, and so rewarding to now work for an invention community. It seems every other day my parents were coming up with some new innovation and researching how to bring it to market.

I can even clearly recall one instance where they actually secured a meeting with a major ceiling fan manufacturer to present one of their ideas. They sketched out their vision for the product to the best of their ability, planned a presentation, and drove across state lines to the company’s headquarters to meet with representatives. By the end of the meeting, much to my mom and dad’s excitement, there was interest in the idea and they were told that if they could come up with a working prototype, the company would be willing to meet with them again. Unfortunately, that’s where the story ends.

Ultimately, my parents were unable to find the resources to develop a working prototype and the product found its way into the “idea graveyard” — perhaps alongside many of your past ideas. While it didn’t end the way they’d hoped, it was somewhat of a win in the fact that they’d at least gotten a face-to-face meeting — and furthermore interest — a feat not easy to come by, as in many other cases, they were simply told that the company did not accept ideas from outside of their organization.

I have to imagine that some aspect of my parents’ experiences sounds familiar to many of you. For them, a prototype was their roadblock; for you, it may be something else. While bringing a product to market on your own certainly can (and has!) been done, I witnessed firsthand in childhood, and now from the stories of inventors I interact with every day, that it’s often not without many trials (and many dollar signs!).

I’m sure any independent inventor would agree that it would make a world of difference to have an advocate with established relationships with retailers and manufacturers. One that could not only tell you what specific innovations companies are seeking, but put your ideas in front of those very companies for consideration. A company that will cover the expenses of patenting your idea and creating a prototype if needed, then develop, secure licensing, and market the product all for nothing more than an initial submission fee. Sound like a familiar company model? ;)

If you’ve ever asked the question “How do I turn my idea into a product?” and this is your first introduction to Edison Nation, or if you’re already an Edison Nation member and just need a refresher on how EN works for the independent inventor, let the video below serve as your guide!

… And in case you’re wondering, my parents are now proud Edison Nation members! :)

Official #InventChat Rules

Monday, December 12th, 2011

#InventChat is a monthly tweet chat for inventors and idea people. The conversation takes place on Twitter every 2nd Tuesday of the month from 8-9 pm ET and is hosted by @EdisonNation. Participating is easy and fun! Please be sure to review these simple guidelines to help you get started and join the conversation!

  • To participate, simply log-in using your personal Twitter sign-in information – we do, however, recommend downloading a free dashboard like TweetDeck or signing into your account through TweetChat.com to follow along and participate most effectively.
  • Upon entering the chat, be sure to say hello and introduce yourself!
  • Remember to include the #InventChat hashtag in each of your tweets to keep your posts within the conversation stream (e.g., I’m so excited to participate tonight! #Inventchat).
  • Don’t be shy about answering questions, contributing relevant opinions, engaging with others and retweeting answers or links you find helpful.
  • Please be respectful of the opinions of others – derogatory, abusive, or otherwise offensive language/behavior will not be tolerated.
  • While it can be easy to veer off track, please help us keep the conversation relevant to the evening’s topic during the official chat session.
  • Participants are always welcome to use the #inventchat hashtag for relevant conversations after the chat ends, or to link to relevant content outside of chat sessions.
  • The final question of the night is always open for YOU to tweet your burning questions to the Edison Nation team. Please note that we are not able to answer questions or provide feedback related to a specific idea submission. Because of time restrictions, we apologize in advance if we are not able to get to every question.
  • Lastly (and most importantly!) – have fun, share opinions, and learn something new!
    • We can’t wait to see you there!

    What You Can Do to Impact USPTO Funding

    Friday, November 11th, 2011

    There are important decisions being debated in Congress as we speak around United States Patent and Trademarking Office (USPTO) funding. As a fee-funded agency, the USPTO relies heavily on fees collected from inventors and trademark filers to maintain adequate funding, so it is important that they have access to as much of these funds as possible. As patent-holders or potential patent holders, the upcoming decisions are ones that will affect you, and now there’s an opportunity to let your voice be heard and influence the outcome. Check out this article from IPWatchdog.com to find out everything you need to know and how you can get involved!


    Q & A with Bandai America, Inc.

    Monday, October 17th, 2011

    You asked and they’ve answered! Below are the answers to your questions about our Bandai America Live Product Search, straight from the Bandai team! Don’t forget this search closes Monday, November 7, 2011 at 11:59PM Pacific Time (US & Canada). Happy inventing!

    Q. Are you still pursuing Thundercats™ toys or are your interests, as it relates to this search, more in expanding the Power Rangers™ line?

    A. We are interested in both.

    Q. Bandai is obviously very focused on branding and partnering. Are you only looking to apply submitted products to one of your current brands, or could a submitted idea become its own independent product/new brand?

    A. Both options are a possibility.

    Q. Would you be open to the creation of new characters?

    A. We’re not interested in new characters as a standalone, unless it is something extremely interesting and unique, with a “WOW” gimmick like Bakugan or as innovative and demographically broad as Robosapien™.

    Q. Will you accept software ideas/algorithms which may be used for animated games?

    A. Not for this particular search.

    Q. Are you interested in ideas that expand upon your collectible card games?

    A. Yes.

    Q. Beyond action figures and collectible card games, do you have a fairly open license with the cartoons that you work with that would allow you to expand into other areas?

    A. For us, the term “action figures” includes a wide variety of products. It is indicative of all figures of all shapes, sizes, colors, and materials. This ranges from impulse to high end collectables, and smart figures that might connect wirelessly online. Also, this category includes vehicles, play-sets and role-play and accessory products like trading cards and electronics.

    Q. Are you open to ideas for group games, which both adults and children can play?

    A. Not for this particular search.

    Q. What is your brand image/message? (i.e., cool, fun, a bit edgy?)

    A. “Dreams, Fun & Inspiration.” We like toys that are cool and edgy for kids ages 3 – 8 and that fill a marketplace void, or may even create a new sub-segment.

    Q. Assuming you have seen many ideas both from inside and outside of your organization, can you give some examples of ideas or product categories that you do NOT want to receive?

    A. Board Games.

    Q. Do you have an interest in educational products?

    A. Yes, but only for our brands Pocoyo (Nick Junior and PBS Sprout) and Tinga Tinga Tales (Disney Junior) which are geared toward kids ages 18 mos to 3 years.


    Q. Do you divide your products into target age groups? If so, is there an age group that takes precedence in this search?

    A. Yes. For this search, products for boys ages 4-8 would take precedence.

    Q. Are you open to products outside of your current established age groups?

    A. Yes, if it is something that is really cool and groundbreaking!

    Q. Is there a target price range you desire for submitted ideas?

    A. $20 and under is best, however, the breakdowns could be as follows: As high as $39.99; Best price point $14.99 – $19.99; Impulse $5.99 – $9.99.

    Q. Are you looking for products targeted predominantly at boys, girls or both?

    A. Boys first, preschool-age second, and girls third.

    Q. In how many countries could/would chosen products potentially be sold?

    A. Worldwide.

    Q. Will new Pocoyo episodes continue to be made? If so, will they continue to be for both Spain and the U.S.?

    A. Yes. Pocoyo is currently airing in the U.S. on PBS Sprout, Nick Jr. and Univision. It will soon be gaining more airtime on Nick Jr.

    Q. Is Pocoyo a product line you would like to develop further?

    A. Yes.

    Q. I have some Bandai plastic scale models. Is scale modeling included in the search criteria?

    A. It could be.

    Q. I have an idea for action figures, but am limited as far as designing each action figure. Can I send various sample action figures from a Google search with my submission to get my point across, and if you like the idea, will you design the group of action figures for this idea?

    A. The “concept” of a new action figure series would need to be quite thorough (i.e. determine the concept of the group; establish the traits or characteristics that make them “heroes;” develop a small storyline that highlights “why” they exist, and how they differ from other existing action figures). That being said, Edison Nation and Bandai would be willing to do design work to enhance that which is a very good and unique concept/storyline for newly proposed action heroes.

    IP Enforcement: How We Protect You

    Thursday, October 13th, 2011

    An unsettling truth is that for every great new product that debuts on the market, there is someone waiting to knock it off. Products developed by our inventor community with Edison Nation are no exception. That’s why we have made it a daily effort to stay on top of any websites or social media outlets bearing information that is an infringement of our inventors’ intellectual property (IP). Not only are we serious about protecting our inventors, but we want to be sure to do all we can to protect the ideas that you’ve worked so hard to conceptualize and develop. What’s most unique about the enforcement efforts we employ is that we don’t look to anyone outside of our organization to oversee these activities. We, instead, utilize our own in-house resources to stay on top of any potential infringement activities 24 hours a day, 7 days a week.

    Using the Gyro Bowl as an example, below are some of the measures we’ve taken, and continue to take, to protect Edison Nation’s inventor IP:

    • Registering Edison Nation with eBay’s Verified Rights Owner (VeRO) Program
      We have registered Edison Nation with eBay’s VeRO Program, which allows us to send electronic Notices of Claimed Infringement to eBay for listings advertising counterfeit products that infringe upon Edison Nation’s IP. Year-to-date totals: 165 of 167 reported listings removed by eBay for a success rate of 99%. To view Edison Nation’s “About Me” page on the eBay VeRO site, click here.
    • Registering Edison Nation with Alibaba.com’s Intellectual Property Rights Protection Program
      Alibaba.com is the largest online marketplace for business-to-business transactions between manufacturers, retailers and exporters. Many of the manufacturers listing counterfeit items for sale on Alibaba.com have minimum orders of 5,000 or 10,000 units. Year-to-date totals: 388 of 396 reported listings removed by Alibaba.com for a success rate of 98%. We’re just getting started, as there are several other listings we have reported and plan to report that have not yet been processed.
    • Utilizing Facebook’s Notice of Intellectual Property Infringement form
      We report any Facebook pages that advertise counterfeit versions of our products. To date, we have reported three different Facebook pages dedicated to the Gyro Bowl knock-off known as the “Universal Gyro Bowl.” Facebook has a great IP protection policy that inventors should feel empowered to utilize. We’ve traditionally received a response within 24 hours and all three of the pages we reported were removed within that time.
    • Monitoring and reporting counterfeits on YouTube
      While many of the counterfeit products we encounter are listed for sale on standard websites, believe it or not, we’ve even come across instances on YouTube where individuals have altered our infomercials to advertise their counterfeit product. As a result, we’ve stepped up enforcement by registering copyright protection for each of our infomercials and reporting any counterfeit videos through the appropriate channels at YouTube.
    • Maintaining alerts on all of our products
      We maintain and monitor alerts for each of our products and contact the sales departments of any and every website offering for sale counterfeits. Within minutes of receiving those alerts, we are in contact with a representative from the company. In many instances, the website operators have removed the listings after we provide them with proof of Edison Nation’s IP in the form of our registered patents or trademarks. DHgate.com, a trading and selling website similar to eBay, has come onto our radar thanks to these alerts. Currently, we report about two to three counterfeits a day and have had a total of nearly 500 listings successfully removed from the site.
    • Sending internal Cease-and-desist letters
      If a website operator attempts to register a domain name that is dedicated to marketing and advertising knock-offs that infringe upon Edison Nation’s intellectual property, we issue a cease-and-desist notice. The website operators have immediately taken down the website after receiving such notices.

    Due to these efforts, we have had over 1,000 counterfeit listings removed from the web in the last three months alone. We share this information, not only so you, our inventors, are aware of how aggressively we work to protect the intellectual property you entrust us to develop, but also so that any inventor is aware of and feels empowered by the resources available to easily protect his/her intellectual property, free of charge and at their convenience, simply through the use of internet tools.

    We encourage anyone with questions about our IP enforcement efforts to post their thoughts below, or for more pressing matters, please feel free to contact our Assistant General Counsel and Inventor Advocate, Rich Holmes, directly at Rich.Holmes@EdisonNation.com.

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    Great Inventor Events This Month!

    Wednesday, October 12th, 2011

    The next best thing to the thrill of inventing is meeting others who share the same passion. If you use the Edison Nation forums, you know this to be true firsthand! With so many opportunities in October to mix and mingle with fellow inventors and share ideas and resources, we thought we’d list a few in hopes that you’ll find a great fit right in your area!

    Houston Inventor’s Association Monthly Meeting


    If you live in Houston or the surrounding area, you won’t want to miss this month’s meeting of the Houston Inventor’s Association. Our own Betsy Kaufman will be the speaker for the evening, sharing the story of how an Edison Nation ad on the back of a sales receipt took her on a journey from an idea to an As Seen On TV inventor. In attendance will also be Everyday Edisons Season 4 inventor, Greg Bruce and Season 4 finalist, Toni Rey. Taking place Wednesday, October 12, this is sure to be a great opportunity to meet and get advice from some very talented Houston-area inventors! For more information, visit: http://www.inventors.org.

    Chicago Black Inventors 2011 Conference

    If you’ve ever been to a Chicago Black Inventors conference, you know it’s not one to be missed. This year, the 3rd annual event will take place Saturday, October 22, 2011 at the Illinois Institute of Technology. The theme will be “Innovation, Patents & Profits: Commercializing Your Dream,” with keynote speakers ranging from James E. Patrick, Chairman and Founder of Smart Medical Technology, Inc. to American Inventor: Season 2 runner-up, Elaine Fisher Cato. To learn more, visit: http://cfbieo.org/cfbc/2011-inventors-conference.

    USPTO Inventors Symposium


    As part of a series of programs that complement the Great American Hall of Wonders exhibition currently on display at the Smithsonian American Art Museum, the USPTO and the SAAM are sponsoring a FREE Inventors Symposium, Thursday, October 27, 2011 and Friday, October 28, 2011. The unique two-day event will dedicate a day to providing information on the newly enacted America Invents Act, while day two will feature a number of experts, including our own Louis Foreman, to address how inventors and entrepreneurs can take their ideas and innovations to the next level. To learn more, visit: http://www.uspto.gov/inventors/invntr_symp_main.jsp.

    Chicago Young Inventors Challenge


    If you know a child in the Chicago-area who loves to invent, this fun and FREE event is the perfect opportunity. Open to boys and girls ages 6 to 18; participants create their own original toy or game inventions to be judged by popular vote by the fair’s 20,000-plus attendees. In addition to great prizes to be won, top toy and game industry representatives will be on hand to provide advice, recognition and encouragement to all young inventors! While the event won’t take place until November 19, the deadline to register is October 31. To learn more or register, visit: http://www.chitag.com/yic.htm.


    Do you know a great event in your area taking place this month? Post it below and let’s keep the list building!

    RIP Steve Jobs, An Iconic Inventor

    Thursday, October 6th, 2011

    For inventors, most often the driving force behind what we do is a goal to make life easier, or better in some shape or form. We’re sure we’re not alone in saying we can’t think of an inventor who has had more of an impact on advancing technology and meeting the goal of adding convenience and ease to this generation than Apple visionary and co-founder, Steve Jobs. To him, today, we say RIP to an iconic inventor.

    To learn more about Steve Jobs, the inventor, be sure to check out this fascinating New York Times article chronicling the 317 patents on which he was named.

    Infomercial vs. DRTV Spot: What’s the Difference?

    Tuesday, September 27th, 2011

    Today we launched our 2011 4th Quarter As Seen On TV (ASOTV) Live Product Search. If you dream of seeing your product idea available online or on TV for call-in orders, this search is for you! You may even be planning the logistics of your infomercial debut in your head as we speak. Did you know, however, that not all of the Direct Response Television (DRTV) ads you see are classified as infomercials? In addition, have you ever wondered why you sometimes see a one hour program dedicated to a DRTV product, while they are at other times advertised with the average-length commercials between your favorite TV shows?

    In order to explain the answer most clearly, let’s first break down a few definitions:

    • Direct Response Television (DRTV) — Any television advertising that asks consumers to respond directly by calling a toll free number or logging onto a website to order the advertised product or service.There are two types of DRTV: long form  and short form. Industry experts use the term “infomercials” to denote long form DRTV and “spots” to denote short form DRTV.
    • Short form (otherwise referred to as “spots”) — Typically 120 seconds in length, but given media availability, could be shorter (e.g. 60 seconds).
    • Long form (otherwise referred to as “infomercials”) — Typically 30 minutes, but can also include programs that are 5 minutes in length and 15 minutes in length.

    So, how is it determined which format is used? A product’s unique selling features and price point in most cases, but not all, is the determining factor. Products that require more time to educate the consumer and create awareness are usually aired in a long form format (infomercials); these products are also typically higher price point items. Easy to understand products with lower price points are, conversely, typically first tested in the short form format (spots) and if they are successful, this is the format in which the ad will air.

    The next question you may be wondering is which type of products we look for in our ASOTV Searches. Those that can be sold in a 2 minute spot, or those that require a full-length infomercial?  In short, the answer is both! While it is the ideal scenario that a product is able to be clearly demonstrated and appeal to the consumer in 120 seconds, thus invoking an impulse buy, there are also products that are much more complex and require more time to demonstrate their function to the consumer; this is where infomercials come in. Here at Edison Nation, we’ve run spots and infomercials of all lengths from 30 seconds (e.g., Gyro Bowl) to 90 seconds (e.g., Eggies) to 30 minutes (e.g., Workout180) and everything in between. So the the type of ad your product may receive will be simply based upon the format that best demonstrates the product’s functionality to the consumer. We work with each individual product to determine which length and version of the ad has the greatest positive impact on sales and that it was will ultimately appear on television.

    As another layer, naturally, long form ads require an even larger investment in both product development and media expenses. So, while we are happy to accept product ideas that would require a long form campaign in order to be successful, to justify the expense, these products are also held to a higher level of scrutiny than a product that could be sold in a much shorter DRTV spot. Please understand that this does not disqualify the more complex, infomercial-appropriate products. It does, however, raise the stakes — but in raising the stakes, if your product proves successful, that bet will likely pay off at higher odds!

    Now that you’re equipped with the knowledge you need to create the next hit product for an infomercial or DRTV spot, we and our ASOTV partners look forward to receiving your submissions! Don’t forget this search closes Monday, November 21, 2011 at 11:59pm PST.

    If you are looking for even more ASOTV resources, be sure to check out our post, The As Seen On TV Option: What Does it Mean?

    Jarden Consumer Solutions Q & A

    Friday, September 2nd, 2011

    You gave us your questions for our Jarden Consumer Solutions Live Product Search and now we have your answers! Don’t forget, this search closes on Monday, September 12th at 11:59PM PST. Be sure to get your submissions in before the deadline and happy inventing!

    Q. While consumable food isn’t a part of the search, will you consider products that require the purchase of food for use (i.e., the Easy Bake Oven’s purchasable boxed mixes for cookies and cakes)?

    A. Yes, we would.

    Q. Is there an ideal target age range for the child user?

    A. Ages 8-12 is ideal. However, we are open to anything that would appeal to kids between 8-18.

    Q. Will you consider a product that can be used by your company, but could also be licensed out to an actual food company?

    A. Yes, we would.

    Q. Will the selected items from this search be used for any of the existing Jarden brands, or will there be a new line of products created around this?

    A. We’re undecided at the moment. It will depend upon on the product(s) we find.


    Q. Are you only looking for items that will specifically encourage nutrition, or will any product that makes eating and drinking more fun be considered?

    A. Any product will considered as long as it is safe, and does not get the mom “veto.” :)


    Q. Can you give an example of a product already on the market that would fall into the category of the type of product you are looking for?

    A. We see this as an opportunity area in the marketplace. There currently aren’t any products that fill this gap.

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