We have some egg-citing news about one of our beloved members within our community!
Here’s what you may or may not know quite yet about our friend, Betsy Kaufman.
For the record, Betsy is not your traditional inventor. Rather, she’s a mother in Texas, a wife and a television producer. If you were to ask her yourself, she’d tell you as much.
She’s just someone who had a “kooky idea.”
Kooky is being far too modest. Let us count the ways.
On a chance day in a Bed Bath & Beyond store, Betsy came across “Edison Nation” on the back of a store receipt. Lucky for us, this sparked an interest. She made her first foray into the Live Product Search world with Bed Bath’s Students of Invention search. We all know submitting an idea is half the battle. The real fun enters the picture as you keep an anxious eye on your dashboard for movement. Will it go green or will it go red? Inventing is a marathon, after all.
As Betsy kept watch on her dorm room ideas, she came across an As Seen On TV search for new camera-ready concepts.
And so, it was while standing in her kitchen one early morning, watching the water boil a few eggs, that she came across her “kooky” concept. What about a heat-resistant, egg-shaped container that prevented hairline fractures? One that kept you from laboring over the peeling of egg shells, the notorious bane of garbage disposals around the country?
While anxiously waiting to hear back on her “Student of Invention” ideas, Betsy decided to submit her then-named “Egg Toss” for ASOTV consideration. She did not have a single CAD drawing or a minute of video; rather, she had a well-explained, well-written description of her egg-making concept, which was soon selected for testing.
Betsy told me recently that “Edison Nation levels the playing field between idea people and real inventors.”
We’re all happy to be a part of the leveling. But it’s Betsy and our ASOTV partner that’s going to crush the DRTV space this year, giving Edison Nation our fourth ASOTV win!
Beginning today – Monday, May 16 – Eggies is going national, folks.You’ll also soon be able to find Eggies in select retailers this summer, and in stores everywhere across the country this fall.
According to our partner, early indications show that Eggies will sell in the millions and is on track to becoming one of the best DRTV products of the year.
How about that for a “kooky” idea? It’s going to be huge. And we’re all so excited to be a part of Betsy’s exciting journey as mother and TV producer-turned-inventor of mega-selling infomercial product.
Visit www.buyeggies.com and be sure to give Betsy a virtual high five in the forums!
And from the Edison Nation team,
congratulations Betsy!
So in celebration of one of the greatest innovators of all time, Edison Nation will host “A Week of Edison” from Wednesday, February 8 – Wednesday, February 15.
