Archive for the ‘Around The Office’ Category

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Q&A with Brica Baby

Tuesday, November 23rd, 2010

A few weeks ago, we gave you the opportunity to submit questions for Brica Baby about their Live Product Search for new travel and bath innovations. Earlier this week, we touched base with a representative from Brica Baby for an insightful Q & A session, learning more about their business and gaining helpful pointers for submitting to their search.

Q1. Why did your company decide to partner with Edison Nation?

A1. Edison Nation has a proven track record of success.  We were drawn to the quality of inventors and ideas that Edison Nation attracts.

Q2. Your products won’t be on store shelves until next fall; what made you decide to partner with Edison Nation so early in your company’s history?

A2. Whereas the brand BRICA is new, our company has been an innovator and leader in the industry for 15 years.  BRICA is the new name (and brand) of Blue Ridge International Products.  Blue Ridge International sold most of its products under the brand “Safe-Fit”.

Q3. Do you know which retailers will feature your brand when it becomes available?

A3.  Absolutely.  All the big box retailers (as well as major e-tailers) that have supported the Safe-Fit brand are excited about supporting the BRICA brand.

Q4. One of our inventors noted that his idea is still very conceptual; are you willing to consider ideas that are in the very primary stages of ideation?

A4. Yes…We are in pursuit of all great, patentable ideas.

Q5. Will you consider submissions that fall outside of the “portable travel and bath innovations” requirements of the search?

A5. Sure – although we may not be able to immediately bring an outlying idea to fruition as quickly as ones that falls into the portable travel and bath categories.

Q6. Children’s toys, games and products need to meet rigorous standards found with industry product testing. How will this affect or influence your review of the innovations presented to you?

A6. Our Quality team is aware of all safety requirements currently in place (and even some that being considered).   We will not manufacturer a product that does not meet our internal safety standards.

Q7. From one of our inventors:  would you consider an item that cost more than your suggested MSRP?

A7. Yes.

Q8. What’s your opinion on the organic and eco-friendly trend within children’s products? Is this element a bonus for our inventors to consider?

A8. BRICA is taking steps to minimize our carbon footprint.  The President of our company even rides his bicycle to work!   In specific applications, organic materials are great.

Q9. Do you have other insights to share with our innovators submitting to your search challenge?

A9. Sometimes even a half of an idea can be finished by us – so don’t hold back!

Edison Nation Unveils New Edison Insider Program!

Thursday, June 17th, 2010

Attention Inventors, Idea People and Entrepreneurs:
Edison Nation® Unveils New Edison Insider Membership

Open innovation Web site adds special features and exclusive rewards for ‘Edison Insider’ members

Charlotte, N.C. – (June 17, 2010) – Edison Nation (www.edisonnation.com), a Web-based innovation platform that addresses the product needs of companies through its social community of innovators and idea people, announces today the launch of the Edison Insider membership.

“As a company, we place the highest value on innovation and finding ways to improve and enhance our members’ experience,” says Todd Stancombe, president of Edison Nation. “We have listened to each of our member’s feedback and are excited to launch the Edison Insider as our way to reward those with a vested interest in our company mission, and to continually evolve as the leading platform dedicated to innovation.”

As an Edison Insider, users will receive the following Insider-only benefits, features and rewards:

  • An invitation to submit innovations from any product category to the bi-annual Open Searches. After each 12-week search, Edison Nation will choose the leading concepts, present to retail and manufacturing clients and seek a licensing agreement.
  • Edison Insiders will have their product, technology and brand name ideas considered first within the Live Product Search review priority. In addition, the project review team will offer submission feedback to Edison Insiders if a concept is not selected at the final presentation with the sponsor.
  • The Insider lounge will boast office hours with the Edison Nation team and product development professionals; video conferences with industry experts and professional inventors; an online chat function; and Insider-only tips and announcements from the Edison Nation team.
  • Edison Insiders earn insider points with each Live Product Search submission, accruing points with each stage their idea passes through within the review process.
  • A complimentary subscription to Inventors Digest, the leading trade magazine dedicated to innovation.
  • A 20% discount to the Live Product Search fee and the ability to opt-in an existing idea to any current Live Product Searches.
  • Access to the “Learn from the Pros” expert video series, including in-depth interviews with Jeff Bezos from Amazon and James Dyson.

Edison Insider membership is $9.25 a month. To learn more about Edison Nation and further details on the Edison Insider membership, visit www.edisonnation.com/insiders.

A Giveaway a Day!

Wednesday, May 19th, 2010

Hey everyone!  Are you ready for some giveaways?  We are!  That’s why we’re having a giveaway a day until the Rawlings search closes on June 7th!

How to enter:

  1. Follow @edisonnation on Twitter!
  2. Tweet this message:
    Win a #Rawlings product today! Just retweet this & follow @edisonnation to win. More details: http://bit.ly/bONckw
  3. Remember, these giveaways happen daily. Tweet again every day for a chance to win!

Contest Guidelines:

  1. You can tweet as many times as you like, but only one entry will count per day/giveaway.
  2. Make sure your tweets are public. If your tweets are private, we can’t see them, which means you can’t win.
  3. Each day’s contest will run from 9am EST to 8:59 AM EST the next day. Winners will generally be announced within an hour of the ending time, via Twitter only, so be sure to follow us.

Learn more about Twitter:  www.twitter.com

Insiders Perspective: The Research and Design Review

Thursday, March 11th, 2010

You asked for more information on the the Edison Nation screening process so here it is! This “insider’s perspective” blog comes from one of our resident product reviewers who specializes in Stage 4 review.

Stage 4: “We review and benchmark your submission against competitive products. In some cases, our product designers may enhance your idea to take it to the next level.”

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“The Research and Design review is an important part of the review process because it’s the point where our review team determines several things:

“First, we determine if the item is a good fit for the search. Items that have no relation to the search are generally failed at Stage 4 (for example, if you submit a pet product to a tools search). It’s important to remember that while we often consider items that aren’t a direct fit for the search, we tend to weed out those early in the search process that aren’t in line with the search requirements.”

“One of the most crucial ways you can avoid this mistake is to carefully read the Search Descriptions that are provided for you. We refer to them as our guidelines for review in determining what the retailer is looking for.”

“Second, we start looking for competitive products. People tend to think that if they haven’t seen their idea at local stores, it doesn’t exist. This certainly isn’t the case. As technology advances and online retailers continue to grow, products often become available online before they’re available in retail. It’s important to realize that just because you can’t find an item at a store, that doesn’t mean it doesn’t exist. One of the most common reasons an idea is failed at Stage 4 is because the review team finds direct competition.”

“The best way to prevent this is to spend some time prior to submitting your idea looking for competitive products. Utilize search tools such as Google, Amazon.com, and Yahoo. If there’s direct competition out there, chances are the item will not make it past Stage 4.”

“Next, we search for any competitive Intellectual Property. This is a crucial step to the review process because most retailers are looking for items that are patented or have patentable qualities. It’s different from the IP review because we don’t spend as much time researching and analyzing the claims of patents, we just try to determine through a quick search if the IP is blatantly out there.”

“Finally, we often tweak the idea to make it a better fit for our retailer. This is especially common when considering what materials the item is made of. For example, magnets and copper are two very expensive items to work with. We may really like the idea, but realize it wouldn’t be feasible to have an item made out of copper because of the cost of production. In that case, we may present it to the retailer and comment that the materials used could be changed to make it cheaper.”

Insider’s Perspective: Patent & Intellectual Property Review

Tuesday, February 16th, 2010

AnonA critical step in the Edison Nation screening process is Stage 6: final IP review. At this stage an Intellectual Property (IP) expert on the Edison Nation review team performs an in-depth analysis of competing intellectual property (patents) and ideas in the public domain (known products). This “insider’s perspective” blog comes from one of our resident IP experts who has valuable advice to share with inventors submitting to Live Product Searches on Edison Nation.

“To understand what we are looking for in Stage 6, final IP review, it is important that you understand what IP is and why it is valuable. To encourage innovation, and protect ideas from being stolen, the U.S. government implemented a framework to protect intellectual property. There are various types of IP recognized by U.S. Law. At Stage 6 we are mostly looking at patents/patentability. A patent is issued by the U.S. government and gives an inventor the right to ‘exclude others from making, using, offering for sale, or selling’ the invention in the United States. However, a patent does not always guarantee inventors the right to make, use or sell their inventions. Infringement happens when some element of the embodiment of an idea breaches another’s patent rights. To avoid liability a potential infringer would need to obtain a license from the patent holder in order to bring their product to market. Having a patent can therefore give you an advantage in the marketplace.”

“To secure a patent, the U.S. has a ‘first to invent’ policy, meaning you have to be the first person to come up with the idea. You have 12 months from the date of first ‘disclosure’ to claim your invention in an application. For the patent to be granted, an invention must fulfill three requirements: it needs to have novelty, utility and be non-obvious.”

Novelty: The invention must be a new or novel idea. If it has been publicly disclosed, used or sold for more than one year before the date of application, the invention can’t be patented.

Utility: To be patented, it also must be useful. The invention must offer a benefit to society and perform the described function.

Non-obvious: To be patentable, the invention must not only be novel, but also non-obvious. Changing the size, materials or other obvious alterations on an existing product or patent are normally not patentable.

“At Stage 6 we are evaluating a submission for infringement and patentability. To identify if an idea would infringe on someone else’s IP we search the patent databases and find patents to which we compare the submission. Keep in mind that in evaluating patentability, we consider whether the idea has novelty, utility and is non-obvious. Because of this standard, we will search not only the various patent databases, but we will search the Internet for similar products or disclosures of the idea. If you are participating in a Live Product Search we encourage you to search for both the patentability of your idea and any possibilities of infringement. If you find something similar to your idea, make sure you tell us about it and tell us why you think your idea is different. This will increase your chance of success. Very rarely do you come across an idea that is completely ‘new.’ Usually an invention is an improvement on one or more products. In either case, the first step to searching for an idea is determining what’s valuable and/or potentially protectable. Once you have figured this out it will help you be more successful in your searching.”

Resources for patent searches:

www.uspto.gov
www.google.com/patents
www.patentstorm.us
www.freepatentsonline.com
www.epo.org

The foregoing is not, and should not, be considered legal advice.

An Insider’s Perspective on Live Product Search Presentations

Friday, December 4th, 2009

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Today we had an Amazon representative in the Edison Nation office for a Live Product Search presentation.  Amy Ellis, project manager, presented the 47 finalists, and I am going to have her tell us how it went, and what makes a good submission.

How many people sat in the Amazon presentation this morning?
We had four people present in the Amazon presentation this morning. Three of them were members of the Edison Nation team and one representative flew in from Amazon’s headquarters, in Seattle.

Who typically attends the presentations?
The one constant in all of these presentations is yours truly. I have been in each one and am usually accompanied by at least one other member of the Edison Nation team; which can range from the President to the VP of Operations. With regard to who represents the sponsors, I have had up to 15 buyers in one presentation and as few as one upper level representative from each company.

How do you present the inventions?
My first priority is that I fully understand each of the products I’m showing to our search sponsors. If the inventor includes any drawings or videos in their submission I embed it in the presentation and it is shown to the sponsor. I will go through each one, explain it, show the media and answer any questions the sponsor may have. Sometimes we spend several minutes discussing each product.

Do the attendees react well to videos/drawings?
They certainly appreciate the effort that goes into the media the inventors submit. Creativity goes a long way!

On average, how long do the presentations last?
The average presentation is about 2 hours. However, I have had them last much longer.

How did the Amazon presentation go? Did they seem interested in the inventions?
The Amazon presentation went very well and I got a very positive response from their representative. He was interested in several of the products and will be taking those ideas back with him in order to perform due diligence in house at Amazon. (I will be contacting a few of you for prototypes and/or more information!)

From an insider’s perspective, what advice would you give our inventors about filling out their LPS submissions? What do the search sponsors like to see?
Obviously the products submitted to Edison Nation run the gamut as far as development, intellectual property etc. However, whether you have a product ready for the store shelves or just a concept, a video is ALWAYS welcome. It helps me in being able to share your brain child with the sponsor and it helps the sponsor put a face with the product.

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