Did you know there are approximately 84.6 million American households that own a pet?
According to the 2017-2018 National Pet Owners Survey conducted by the American Pet Products Association (APPA), 68 percent of American households now own a pet, and what’s more, 35 percent of those owners are Gen Y/Millennials.
The survey also revealed insight into how pet owners feel about their pets:
- 85 percent of owners believe pets are a good source of affection
- 82 percent agree that interacting with a pet can help them relax
- 81 percent are aware that owning a pet can be beneficial to their own health
- 81 percent feel unconditional love for their pet
Clearly, we love our pets, and we feel they deserve the best of the best. Want to pamper your “fur-baby”? We’ve highlighted some recent pet product trends to get you started…
Many people love to track their own health and wellness stats through various wellness devices. A new report from IDTechEx expects the wearable pet tech market to reach $2.6 billion from GPS trackers, activity trackers, training and health monitoring. Wearable tech for animals of all sorts – dogs, cats, horses, cows, wolves, endangered species – is going to be the next big thing.
Pet feeders get “smart”
“Smart” feeders and waterers allow pet owners to set feeding schedules, control portion sizes and even customize feedings for multiple pets. As a result, pet owners’ involvement in the feeding process is no longer tied to the bowl itself. In fact, with some of the newer products, everything can be controlled remotely via a smartphone.
HUMAN INSPIRED PRODUCTS
“Functional” pet beds
Specialty beds with comfort features can reduce pain while the animal attempts to fall asleep, helping the pet to sleep better and reducing discomfort throughout the day. Memory foam and gel mattresses have become more popular in pet beds, particularly for senior dogs. That being said, products for senior dogs in general is a rising trend.
Strollers offer a safe way for smaller dogs and cats to experience new outdoor environments and provide stimulation. One company of note is Pet Gear, with it’s new Jogger No-Zip Stroller designed for runners or joggers with a large three-wheel design.
IMPROVED FEEDING PRODUCTS
Bowls designed to improve digestion, reduce neck strain
Recent new products are designed to reduce a pet’s neck strain, improve digestion and maximize comfort and convenience while adding a sleek and stylish look to pet owner’s homes.
Many cats don’t like their whiskers touching the sides of their bowls when eating. New products include bowls with slightly curved designs that allow gravity to focus the food in the center of the bowl rather than being pushed to the sides while feeding. Other bowls are made with materials such as plant fibers to provide cats with mottled matte textures instead of the extra shiny or gloss surfaces believed to be unfavorable to cats.
For most pet owners, safety is a given when it comes to collars, leashes and harnesses, but marketers of these products are continuing to find ways to make these products even safer for both pets and humans. Coastal Pet Products, for example, recently updated the design of it’s Lazer Brite collars for maximized reflectivity, making the collar visible at up to 600 feet.
Pet owners enjoy products they can adapt to their own specific needs, including those they can personalize via appearance or function. Products like Gismo from Dog Gone Smart Pet Products is an all-in-one dog leash holder that is designed to hold any dog leash and allow owners to walk their dog with ease and comfort. It can be customized by adding any of the available connectables including a dual leash holder, flashlight, training kit and more.
Want to see more trends and trendy new products? Check this out!
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