Toys, Toys, Toys!
Edison Nation recently partnered with Roger Shiffman, the man behind some of the most popular toys in recent history, including Furby and FurReal Friends, to launch an innovation search for the next big toy.
The sky is truly the limit with this search. Toy concepts can be in any category and at any price point. While Roger is open to reviewing all innovative toy concepts, he notes that the sweet spot is toys for children that are between two to six years old.
Want to know more about Roger?
With over $1B sold, Furby is considered one of the most popular toys of all time. FurReal Friends and Furby, both originally developed by Shiffman and his Tiger Electronics team, combined to earn $350 million at retail in 2014 alone for Hasbro.
Roger has also appeared on The Ellen DeGeneres Show several times for holiday season promotions, as well as on The Today Show.
Intrigued but need some inspiration? We’ve got you covered.
Check out some of the largest toy trends found at the 2017 Toy Industry Association Toy Fair!
Social Gaming: Fueled by interest in games like Hasbro’s Speak Out and Pie Face Showdown, the game segment has seen sales soar 20 percent this year. This includes card games, board games, puzzles, dice and strategy games, caters to toddlers, teens and adults.
Up & Active: These toys encourage kids to get up and move both indoors and outdoors. The latest active toys motivate kids to burn off excess energy, engage the whole family and are seamlessly integrated into other types of play. The trend includes tech toys such as classic outdoor ride-ons, traditional games with physical activity and digital toys that create face-to-face play.
Technology Trends: There has been a surge in augmented and virtual reality toys, drones, virtual pets, robotics and more.
Oh So Classic!: Low or no-tech toys with retro or classic styling and materials were among the fastest growing toy categories. The trend includes retro brands that are reinvented or reintroduced for a new generation to enjoy to help foster inter-generational play.
Entertainment: Movies offering licensing has greatly helped the toy business. Several family-friendly movies will hit theaters including two LEGO movies (Batman and Ninjago), Cars 3, Smurfs: The Lost Village and Beauty and the Beast. Licensed toys include ride-ons, plush, action figures and puzzles.
From STEAM to STREAM: This is a trend in educational toys that teach kids important concepts like Science, Technology, Engineering, Arts and Math (STEAM). Robotics is expected to be incorporated into the trend in 2017, transforming STEAM to STREAM. The learning component is in classic toys like puzzles, memory games, building blocks, stacking toys and other games that teach critical skills.
The innovation search is live now through May 2! Click here to learn more about the search and submit your idea!