This is the first in a series of posts where we are going to deconstruct the Edison Nation submission form. This series will give you tips and tricks to present your invention idea and give it its best chance at success. We’ll kick it off with crafting the perfect idea description.
Before we dive in, for those new to the site, here are some quick instructions on How to Submit an idea.
- To submit an idea, all you need to do is click on “Submit an Idea” from the navigation bar on your Dashboard. This will take you to a list of all active innovation searches available on EdisonNation.com.
- Select “Learn More” on any one of those searches to review the criteria of the search, and when you are ready, click on “Submit Now”. This will open a screen where you will have the opportunity to either select an existing idea or Submit a New Idea.
- Once you click “Submit a New Idea”, you’ll be taken into the Submission form.
Once you enter the Title and the Category of your idea, you’re ready to input your Description.
This brings us back to the topic at hand…
Let’s start with your invention idea. It’s your baby, and you know it better than anyone else. You want to ensure that anyone who evaluates it has a full understanding of the idea. But, at the same time, you do not want to be so verbose that the audience gets lost in the details. The trick is to strike that delicate balance of providing a concise understanding.
Traditionally, ideas that succeed are ideas that can be remembered. Unfortunately, many ideas are not successful because they haven’t been described in a way that makes it easy to be adopted and understood by others.
HINT #1: You do NOT need to complete the submission form in one sitting. If you want to perfect your submission, take your time, entering placeholder wording in all required fields and save it as a draft until you’re ready to come back to it. You can access your draft ideas by logging into Edison Nation, clicking on Ideas from your Dashboard, and clicking “Edit.”
To be able to effectively present/pitch your idea, you must do so in such clear and simple terms that if you were to introduce yourself and your concept to someone, when you walk away, that person you were speaking to can turn to another person and say, “I just met ______, they have invented ________.”
One of the best suggestions we have seen to test if your idea is able to be shared is to share it with an eight-year-old child. If, in an hour, they can describe it correctly, then you have found a way to make your idea easy to remember.
Your description should be:
- Short (just because we allow you 500 words in the field does not mean the entire field needs to be filled)
- Simple (no jargon)
- Clear (even if you describe it to someone not in the category they’ll be able to imagine what you mean)
- Eight-Year-Old Proof
While you are not pitching your idea to a consumer when you submit to Edison Nation, take into consideration the needs of your audience – the Edison Nation Review Team. We need to be able to gain a clear understanding of the idea to determine not only what it is, but if it is something we can license to a potential partner. If we DO determine that the product is something that we can pitch to a partner, we need to be able to translate your description quickly and clearly into our pitching materials.
HINT #2: If you find the need to edit your submission once it has been opted into a search, you can do so by logging into your Edison Nation account and clicking on “Submissions”. You will then be taken to a list of all your submitted ideas. Click on the idea title you’d like to update and then click “Edit” to re-open the submission form.
Two reminders when editing an idea:
- Be sure to SAVE YOUR WORK.
- Be sure to UPDATE YOUR TITLE indicating what new information has been added and the date of the update.
First impressions are important – remember, once you click “Submit”, the clock starts. The Edison Nation Review team starts reviewing ideas within 24-48 business hours. Due to the large amount of ideas we receive daily, we do not have time to reach out to you to get clarification on your Description. While you do have the ability to edit your ideas once they have been submitted, it is always better to clear the first time. Be sure your submitted idea is as complete as possible.
Hope this information helps YOU with your next idea!