So you have a an idea for a product and want to know how to get your best foot forward with Edison Nation? Well, you’ve come to the right place.
If you’ve spent anytime lurking our forums, you’ve probably come across some helpful members providing tips on how to improve your invention idea submissions and increase your likelihood of having your product idea selected. While ultimately your product ideas will be evaluated using our 8-stage review process and are dependent on the quality of your idea in regards to the specific search, there are items to consider including in your product submission to help the review team better understand your idea.
Be sure to stay tuned in the upcoming weeks as we dive into each of these items and bring in some Edison Nation team members to help. It is important to note that it is not absolutely necessary to include any or all of these components in your submissions. In fact, and some of our most successful products, such as Eggies came to us as a simple drawing and written description.
E-Drawings. A few months ago we posted a blog article sharing a few free, user-friendly CAD application programs to create 3D CAD drawings. Being “first to market” is important, especially in the As Seen on TV industry, and in some cases, CAD drawings or 3D renderings will not only give us a better understanding of your vision for the invention idea, but can also streamline the development process and shorten the time it takes to get a new product idea to market. Though it may take some time to understand how to use these programs, it can be well worth your time investment.
Prototype. If you don’t already follow Jeremy ’s blog series, ProtoTYPING, you should. He’s covers everything from how to use common flat stock materials to create prototypes to detailing the steps required to bring products to life. If you’re able to create a rough prototype – even if it’s made of tape and printer paper – do it! Prototypes help us understand your vision and visualize the idea as a tangible product. Prototypes also give us an idea of the retail footprint of the item, which is especially important for As Seen on TV items. Thom Jensen made a prototype out of tinfoil for the Perfect Bacon Bowl submission, which helped the review team better understand his invention idea.
Sell sheet. A sell sheet is a great, succinct way to attract attention to a new product idea and highlight the most important information. Sell sheets typically include pictures of the product from multiple angles; a short description of the functionality and benefits of the product; and specifications such as size, color, and materials. Sell sheets help the review team see the invention idea from a sales and marketability perspective in a neat and simplified manner. Plus, they are easy to distribute to internal teams or the company conducting the search!
Video. Humans are visual creatures and most of us process information based on what we see. Oftentimes, including a video requires you to have at least a rough prototype of your invention idea, but we urge you to think outside the box! Channel your inner Leo DiCaprio and think about the different situations your invention idea can come in handy. Can you showcase this in a video? Are there props you can use in place of a prototype to help get your point across?
The “WOW” factor of a product’s demonstration is the driving force behind its marketability in the As Seen on TV industry. What better way to showcase this in your submission than to submit a video? Get creative! A video can only help us better understand your invention idea, no matter what search you are submitting to.
What suggestions do you have for your fellow Edison Nation members? What do you always include in your submissions? Let us know in the comments below!
Have you ever thought “Wouldn’t it be cool if…”?
We can help you get your great ideas on store shelves, all at no risk to you.