You had questions about our search with Earnhardt Outdoors, now we have answers straight from the source! Be sure to get your completed idea submissions into the Earnhardt Outdoors Search before it closes on Monday, September 9.
Q. What are the price point parameters?
A. We do not have any pre-determined price points.
Q. It appears that the $2500 and 20-year royalty that is standard on most LPSs have been removed from the search… Is that true?
A. EN Team: The advance and royalty will be paid after the completion of a licensing deal.
Q. Are there areas that research shows will be a “hot spot” for Earnhardt Outdoors branding?
A. Our sweet spots include product ideas that can improve the experience families have while outdoors. Think of outdoor activities — hiking, camping, boating, fishing, water skiing, snow mobiling, etc. We’re looking for hard good consumer products that are unique, upscale and catered toward these activity-based events.
Q. Is the sky the limit on this search?
A. Ideas should focus on ways to enhance outdoor activities in one or more of the following ways: safer, more convenient, more fun or improved in another way for families. The sky is the limit on what you create with these key ideas in mind.
Q. Are you considering watercraft products? If so, how big are you open to?
A. Yes, we’re open to any idea associated with activities families might take part in outdoors – including the water. There are no size restrictions in mind at this time.
Q. Do products have to be durable to qualify?
A. They can be disposable, provided they are environmentally safe. If not disposable, they need to be of high quality.
Q. Will you consider ideas in any of the following categories: Games (for use camp-side); Electronics; Seasonal toys; Clothing; Items geared toward kids?
A. Yes, we will consider all of these categories.
Q. What is the plan for distribution? Will it be primarily internet sales, big box, specialty niche?
A. Distribution will depend on the product. We will consider DRTV, big box, and specialty retailers. We maintain relationships with great distributors via our Earnhardt merchandise and souvenir business. This includes Bass Pro, Walmart and many more. We will strategize and select the most appropriate distribution channel(s) for the product at hand.
Q. Do you plan to publish a website?
A. Yes, a website for Earnhardt Outdoors is currently being developed.
Q. How many different products will the brand plan to offer to start with?
A. We plan on doing what is right for the products that we select and the Earnhardt Outdoors brand. We are ideally hoping to find one or two standout ideas that can serve as our flagship products, in addition to the other ideas we may select.
Q. Who is the buyer?
A. The end user is ideally families and outdoor enthusiasts. From a distribution perspective, relationships will be formed after the search based on the idea, but again, keep in mind there are established relationships, as well.
Q. Is the search related to the outdoor activity site Teresa Earnhardt plans to develop? If so, should the products they are seeking be geared towards an onsite retail shop?
A. Earnhardt Outdoors and this product search is independent of Teresa Earnhardt and her outdoor activity site. Earnhardt Outdoors is a venture taken on by siblings, Kerry, Kelley and Dale Earnhardt, Jr. The brand is looking for scalability beyond any single retail shop.
Q. Are you looking for only sports ideas or will casual outdoor “entertaining” ideas be considered?
A. Outdoor entertaining ideas will be considered.
Q. Are you looking strictly for outdoorsy products, or would something that fits more into the realm of a gift shop item with an outdoorsy theme be of interest, too?
A. Gift ideas are not top of mind, but Earnhardt Outdoors is not closed-minded regarding this or any other category. We are looking for the community to surprise us.
Q. Who does Earnhardt Outdoors foresee as their nearest direct competition?
A. We view the brand itself as the differentiator and therefore we do not see any direct competition.
Q. Which portions of the competitions’ market(s) do you intend to enter?
A.We plan on merchandising and marketing the product to the most appropriate market; potential competitors do not have any influence at this time.
Q. Which product areas do you envision will distinguish Earnhardt Outdoors from its competition?
A. The brand Earnhardt Outdoors is the point of differentiation.
Q. Is Earnhardt Outdoors looking for a flagship product or looking at becoming a merchandiser of many types of products?
A. We are hoping to find a flagship product, but multiple products may be selected.
Q. Will Earnhardt Outdoors products be branded with Realtree® camouflage?
A. Realtree® camouflage is not a part of Earnhardt Outdoors at this time; however, the potential exists for a relationship in the future.