Q & A with Bandai America, Inc.

You asked and they’ve answered! Below are the answers to your questions about our Bandai America Live Product Search, straight from the Bandai team! Don’t forget this search closes Monday, November 7, 2011 at 11:59PM Pacific Time (US & Canada). Happy inventing!

Q. Are you still pursuing Thundercats™ toys or are your interests, as it relates to this search, more in expanding the Power Rangers™ line?

A. We are interested in both.

Q. Bandai is obviously very focused on branding and partnering. Are you only looking to apply submitted products to one of your current brands, or could a submitted idea become its own independent product/new brand?

A. Both options are a possibility.

Q. Would you be open to the creation of new characters?

A. We’re not interested in new characters as a standalone, unless it is something extremely interesting and unique, with a “WOW” gimmick like Bakugan or as innovative and demographically broad as Robosapien™.

Q. Will you accept software ideas/algorithms which may be used for animated games?

A. Not for this particular search.

Q. Are you interested in ideas that expand upon your collectible card games?

A. Yes.

Q. Beyond action figures and collectible card games, do you have a fairly open license with the cartoons that you work with that would allow you to expand into other areas?

A. For us, the term “action figures” includes a wide variety of products. It is indicative of all figures of all shapes, sizes, colors, and materials. This ranges from impulse to high end collectables, and smart figures that might connect wirelessly online. Also, this category includes vehicles, play-sets and role-play and accessory products like trading cards and electronics.

Q. Are you open to ideas for group games, which both adults and children can play?

A. Not for this particular search.

Q. What is your brand image/message? (i.e., cool, fun, a bit edgy?)

A. “Dreams, Fun & Inspiration.” We like toys that are cool and edgy for kids ages 3 – 8 and that fill a marketplace void, or may even create a new sub-segment.

Q. Assuming you have seen many ideas both from inside and outside of your organization, can you give some examples of ideas or product categories that you do NOT want to receive?

A. Board Games.

Q. Do you have an interest in educational products?

A. Yes, but only for our brands Pocoyo (Nick Junior and PBS Sprout) and Tinga Tinga Tales (Disney Junior) which are geared toward kids ages 18 mos to 3 years.


Q. Do you divide your products into target age groups? If so, is there an age group that takes precedence in this search?

A. Yes. For this search, products for boys ages 4-8 would take precedence.

Q. Are you open to products outside of your current established age groups?

A. Yes, if it is something that is really cool and groundbreaking!

Q. Is there a target price range you desire for submitted ideas?

A. $20 and under is best, however, the breakdowns could be as follows: As high as $39.99; Best price point $14.99 – $19.99; Impulse $5.99 – $9.99.

Q. Are you looking for products targeted predominantly at boys, girls or both?

A. Boys first, preschool-age second, and girls third.

Q. In how many countries could/would chosen products potentially be sold?

A. Worldwide.

Q. Will new Pocoyo episodes continue to be made? If so, will they continue to be for both Spain and the U.S.?

A. Yes. Pocoyo is currently airing in the U.S. on PBS Sprout, Nick Jr. and Univision. It will soon be gaining more airtime on Nick Jr.

Q. Is Pocoyo a product line you would like to develop further?

A. Yes.

Q. I have some Bandai plastic scale models. Is scale modeling included in the search criteria?

A. It could be.

Q. I have an idea for action figures, but am limited as far as designing each action figure. Can I send various sample action figures from a Google search with my submission to get my point across, and if you like the idea, will you design the group of action figures for this idea?

A. The “concept” of a new action figure series would need to be quite thorough (i.e. determine the concept of the group; establish the traits or characteristics that make them “heroes;” develop a small storyline that highlights “why” they exist, and how they differ from other existing action figures). That being said, Edison Nation and Bandai would be willing to do design work to enhance that which is a very good and unique concept/storyline for newly proposed action heroes.

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